Manager Project
Resume:
Martin Selzer Ph.D.
Chatham, New Jersey 07928
mselzer@.att.net
PROFESSIONAL EXPERIENCE
STATISTICIAN & ANALYST WITH KMK CONSULTING AT NOVARTIS PHARMACEUTICALS
2008-Present
. Senior Data & Statistical Analyst in Marketing Science and Incentives
supporting various brands
. Worked on target list generation, ROI analysis, report preparation,
forecasting, business case development, and
incentives analysis for sales forces
. Focus on ophthalmology, dermatology, CV Cholesterol lowering,
Parkinson's, and Estrogen replacement drugs supporting brand directors
and vice-president
. Prepared models to determine amounts for sample mailing for GenTeal
and Zaditor
. Prepared forecasts to evaluate Lamisil NSO solution business
opportunity
. Worked on response analysis for Lescol and Elidel for sales force
partnering negotiations
. Developed programs for data management and ROI analysis
. Supported Stalevo, Comtan, Vivelle & Elidel targeting and partnering
performance analysis
. Prepared and analyzed doctor surveys (Consulting with Market
Certitude)
MANAGER TELECOMMUNICATIONS NATIONAL EXCHANGE CARRIER ASSOCIATION 2000-
2007
. Supervised computer and financial experts for development of financial
models and Internet Web sites
. Worked on business cases for corporate development
. Developed Financial Statistical Models for telecommunications pooling
assessment and forecasting
. Designed and programmed demand forecasting models for telecom pricing and
FCC reports
. Managed monthly financial reporting using statistical models
. Analyzed department requirements for Internet and Intranet applications
. Prepared reports and worked with FCC regulatory managers for data
submissions
HANOVER DIRECT & CONSULTANT AT&T TELECOM MARKET ANALYSIS
1999
. Director of Modeling and project manager for Hanover Direct, catalogue
and e-commerce merchandiser
. Supervised group of statisticians in development of response and
forecasting models
. Developed SAS system programs for bootstrap response models and market
list optimization
. Developed market analysis and forecasting systems using Access, Visual
Basic, and SAS
. Implemented revenue analysis procedures for AT&T Internet Services
. Designed and programmed mathematical algorithms and databases for times-
series analysis
AT&T Laboratories: Research Analyst, Staff Manager, and
Technology Implementation Manager
1987-1998
Market Analyst and Statistician For Global Market Analysis
1993-1998
. Worked on market modeling for Global Network Project in demand and
business analysis
. Designed business models and analyzed market research for India Project
. Performed customer segmentation studies
. Developed forecasting models and produced numerous reports for market
analysis
. Led outbound services team
. Work included overseas assignments
Staff Manager International Dedicated Services
1992-1993
. Supervised staff of technical experts in market analysis for AT&T
International Private Line Service
. Developed statistical and financial models
. Performed data analysis to understand market developments and financial
implications of strategy implementation
Forecast and Modeling Analyst Network Systems
1989-1992
. Designed and implemented decision support systems for production planning
. Wrote research papers on forecasting and developed models
. Led system implementation teams and developed software
. Implemented time-charging system for software developers
Consultant in Information Management Services
1987-1989
. Produced studies of telecommunications service delivery systems
. Wrote research papers and implementation manual for Site Management
Centers
. Implemented voice trunk optimization & developed linear programming
models
. Analyzed performance measures for voice & computer systems
University Faculty Member & Academic work Experiece
1976-2002
Adjunct Professor Rutgers Graduate School of Management and Saint Peter's
College:
Taught Basic Statistics, Statistical Models, Basic Math, and Computer
Science 1992-2002
Assistant Professor at Ramapo College: Taught Quant. Analysis, Bus.
Strategy, & Management 1986-1987
Teaching Assistant Rutgers University Graduate School of Management: Taught
1982-1986
courses in Management, Information Systems and served as Assistant Director
of
Microcomputer Laboratory. Worked as Research Associate performing
statistical
analysis, experimental design, survey design, and report writing.
Research Assistant at National Opinion Research Center, Chicago, Illinois
Worked on General Social Survey
1979-1981
Reading Specialist for Baldridge Reading and Study Skills
1976-1977
Private consultant for following clients and Industries
1982-1987;1998
. Consultant to Pharmaceutical Industry with Market Certitude Company
(1998)
- Worked on compliance with prescription medicine among
hypertensive and kidney transplant patients and
their doctors by analyzing survey data
- Researched data collection methods including questioning patient,
diaries, pill counting, chemical markers,
and prescription data
- Used Quantum to process data and prepare tables
. Consultant to Chemical Engineering Industry with Eldib Engineering
. Rutgers University Organizational Culture Project: Set up survey data
files from Hay Associates
. U.S. Navy and Rutgers University: Wrote computer programs to analyze
censored data in computerized intelligence testing
. Rutgers University: Wrote programs & developed measurements for group
decision making models
. Intern on audit staff at Deloitte Haskins and Sells
. Consultant for Manufacturers Hanover Trust, New York
. Prince Hall Temple Association: Wrote report to evaluate feasibility of
renovating a fraternal hall
. Dissertation Research: Designed statistical models for students and
provided consultative services
EDUCATION:
Rutgers University, New Jersey Ph.D.,1992; Applied Statistics;
Management; Applied Economics
Rutgers University M.B.A., 1982; Accounting
University of Chicago M.A., 1980; Economic History
Columbia University, New York M.A., 1978; Social History
University of Chicago B.A., 1976; History
La Sorbonne, Paris France Cours de Francaise, 1971
Dissertation: Modeling Heteroskedasticity Using Quasi-Likelihood And
Ordinary Least
Squares Residuals With Applications to Personnel
Selection Models
SYSTEMS & PROGRAMMING EXPERIENCE
Programming Languages: Visual Basic, VBA, C, FORTRAN, AWK, SAS, SPSS, IMSL,
LOTUS
123 Macro Programming, Excel, MS
Office, Quantum
System Environment User Experience: UNIX, MS Windows, DOS, VMS, CMS
PUBLICATIONS, CITATIONS, & ORIGINAL RESEARCH
1. "A Financial Model to Determine Sample Amounts for Mailings to Clinics
and Doctors in Pharmaceutical Marketing," Paper to be Published in the
Proceedings of the American Statistical Association Meetings, 2009.
2. "Sample Size Financial Analysis to Evaluate Control Group Size in
Marketing Promotions," KMK Model Development, 2008.
3. "Tracking Changes in Rates of Return To Revenues and Expenses With
Prices Set According to Target Rates In Regulated Telecommunications
Companies, " Proceedings of the American Statistical Association,
2008.
4. "A Methodology for Attributing Price Changes to Rates of Return," NECA
working paper, 2007.
5. "Forecasting Models Applied to Data Updates Over Time Periods,"
Proceedings of the American Statistical Association, 2004.
6. "Accuracy of a Non-Linear Forecast Model Using Starting Points Based
on a Set of Historical Observations," Proceedings of the American
Statistical Association, 2002.
7. "Attributing Price Adjustments to Market Production and Investment
Changes," NECA Working Paper, 2001.
8. "Accuracy of Two Non-Linear Forecast Models Based on a Set of
Historical Values Using Assumed End Points," Proceedings of the
American Statistical Association, 1998.
9. "A Non-linear Forecast Model Using Starting and Ending Data Points
Based On a Set of Historical Observations," Proceedings of the
American Statistical Association, 1997
10. "A Statistical Simulation Model for Bid Preparation Based on Weighted
Criteria," 1996 Proceedings of the Business and Economics
Statistics Section, American Statistical Association, August, 1996.
11. "Tracking Demand Change By Industry Using The Multinomial
Distribution," Proceedings of the American Statistical Association,
August,1995.
12. "Market Share Models For International Business Development, "AT&T
Research - Global Analysis Systems, July 1997.
13. "Forecasting Models For Low-End International Outbound Services And
Regions," AT&T Bell Laboratories Research Paper, June 1994.
14. "Modeling Heteroskedasticity With Quasi-likelihood," Original research
15. "Computational Aspects of Quasi-likelihood Models With Applications to
Heteroskedastic Models", Original research.
16. "Modeling Heteroskedasticity With Quasi-likelihood Using Ordinary
Least Squares Residuals," Paper presented at Joint Meetings of ASA
and IMS, Boston MA, 1992.
17. "Forecasting Applications Using Advance Orders," Paper presented at
the International Symposium on Forecasting, New York, June 1991.
18. "The AT&T MOST Forecasting System," Poster session presented at the
AT&T Manufacturing Systems Engineering Workshop, Bedminster, NJ,
April, 1991.
PUBLICATIONS, CITATIONS, & ORIGINAL RESEARCH -CONTINUED
19. "Heteroskedasticity in Personnel Selection Models," Proceedings of
the American Statistical Association, with Douglas Jones, August,
1989.
20. "Estimation in Heteroskedastic Regression Models," Rutgers University
Working Paper
21. Statistical Models And Measures To Analyze Group Decision Making Using
Experimental Design Data, Research, Rutgers University, 1987.
22. "Bibliography of Papers Using the General Social Survey," with Tom
Smith, NORC, Chicago, Illinois, 1980.
23. Cited for Contribution, Minorities in Management, N. DiTomaso, ed.,
1990.
24. Cited for Contribution, "Hotelling Valuation Principle," M. Miller
(Nobel Laureate) & C. Upton, Journal of Finance, 1986.
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