Marketing Sales

Shivi Kakar

*** ******** ***** ( Hillside, NJ ***05 ( 908-***-**** (

**********@*****.***

Objective:

To obtain a position in order to contribute and further develop strong

business, interpersonal, and communication skills to the success of a

corporate marketing department

Education:

Rutgers University, Newark, NJ

September 2003 - May 2008

Rutgers Business School

Bachelor of Science - Marketing, with Concentration in Marketing

Management

. Deans List

. Economics and Finance Club / Marketing and Management Society

. Worked part-time while pursing degree full-time

Work Experience:

SGS - Systems & Services Certification, Rutherford, New Jersey

November 2008 - June 2010

Marketing Coordinator - North America

. Spearheaded the strategy, development, and implementation of

marketing, branding, and corporate communications for the

company via social media marketing, targeted business sectors,

public relations, and various media outlets

. Streamlined a broad range of communication strategies

encompassing brand development, brand identity, trade shows,

literature, publicity, and internet media [search engine

optimization (SEO), pay-per-click advertising (PPC)]

. Identified and incorporated best practices for conducting all

marketing activities and lead the implementation of these across

the business line, including the ROI of marketing activities

against marketing budget

. Orchestrated a single SGS brand image in the North American

region and provided common tools directly input to sales and

revenue generation

Blu Light Consultants, Edison, NJ June 2008 - December 2008

Marketing Communications Manager

. Developed and led a standardized methodology for market

segmentation and customer needs analysis

. Administered all social media networking and digital media, as

well as search engine optimization in order to brand cliental

image

. Maximized integration of marketing initiatives with the overall

position of the company

. Monitored and managed a superior relationship with external

agencies as well as standardized a regional approach for mass

client communications as well as internal communications

Mercedes-Benz USA, Montvale, NJ July 2006 - July 2008

After Sales Business Development Intern

. Assisted Automotive Accessories Specialist in planning,

implementing and analyzing strategic product development and

program plans marketing Automotive Accessories

. Represented as a dealer liaison on various campaigns and

promotions in order to maintain strong relationships

. Organized and oversaw development of promotional and sales tools

created for national network of 340+ dealers, ensuring all

marketing collateral correctly reflects brand image and product

assortment

. Interface and collaborate with MBUSA departments, agencies, and

vendors

Additional Skills/personal:

. Fluent in Punjabi, Hindi, and English

. Operating Systems & Languages: Microsoft Windows, Mac, Working

knowledge of HTML, Java, CGI

. Software: Proficiency with Microsoft Office, Outlook, Lotus

Notes, Adobe Photoshop, Certnet (Goldmine)

. Other: Hoovers, Selectory, Factiva, Constant Contact,

Salesforce, Webex, AdData, Social Media

Activities

Tau Kappa Epsilon Fraternity September 2005 - Present

Alumnus

. Organized various fundraisers in order to raise over $5,000

geared toward our charity, Alzheimer's. Held office in Fundraising

Committee, Treasurer, and Social Chair. Worked with various

organizations in order to raise money for our fraternity throughout

the school term.

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