Sales Specialist

William C. Heist

*** ******* **. ***-***-

****

Glen Mills, PA 19342

**********@*******.***

Career Summary

Results-driven Sales Professional with an expanding record of success in

bio-pharmaceuticals. Self-motivated achiever with expertise in product

launch, presenting clinical data, developing physician advocates, building

productive relationships, promoting team work, training new hires and

consistently exceeding goals and objectives.

Daiichi Sankyo, Inc., Parsippany, NJ

Senior Hospital Representative

6/2008 - Present

Responsible for the launch, sales and marketing of the company's first

hospital medication; Effient (prasugrel). Territory includes teaching

hospitals, tertiary centers and community hospitals in Philadelphia and the

surrounding counties. Effient is a novel ADP inhibitor indicated for use

in patients with Acute Coronary Syndrome managed with Primary Coronary

Intervention. The main call point within the hospital is the cardiac

catheterization lab and interventional cardiology. Effient was FDA

approved 7/10/2009.

. Achieved 90% formulary adaption or stocking within 3 months from

launch.

. Ranked 5th of 50 representatives Q1/2010.

. Ranked 10st of 50 representatives Q4/2009.

. Ranked 11th of 50 representatives Q3/2009.

Scios, (Johnson & Johnson Company), New Brunswick, NJ

Cardiovascular Specialist

2006-3/14/2008

Promoted Natrecor, intravenous B-type natriuretic peptide for patients

presenting with acute decompensated heart failure. Targeted heart failure

specialists, clinical cardiologists, hospitalists, nurse practitioners and

pharmacists. Penetrated new markets, uncovered, educated and trained

product advocates as speakers. Educated targeted physicians and nursing

staff through speaker advocate presentations. My position was eliminated

due to the largest layoff in J&J history. Scios eliminated 50 sales

positions, including sales management. Achieved outstanding results,

including:

. Finished Q1/07 at 70% ranked 96th out of 134 representatives.

. Finished Q2/07 at 70% ranked 93rd out of 134 representatives.

. Finished Q3/07 at 105% ranked 16th out of 126 representatives.

. Q4/07 tracking at 108% ranked 18th out of 126 representatives.

Schering-Plough/Millennium Pharmaceuticals, Kenilworth, NJ

Senior Sales Specialist

1998-2006

Launched and successfully promoted Integrilin an intravenous GP IIb-IIIa

platelet inhibitor for use in the treatment of unstable angina, non-Q-wave

MI, urgent and elective angioplasty. Targeted interventional

cardiologists, clinical cardiologists, emergency physicians, nurse

practitioners, hospital administrators and pharmacists.

Expanded disease state knowledge and brand awareness through sales

presentations, promotional programs and educational programs. Developed

and utilized local and regional speakers for educational programs,

formulary considerations and P&T committee presentations. Results

included:

. Achieved 100% of formulary acceptance at targeted institutions.

. Consistently exceed goals ranking in the top quintile nationally

throughout this time period.

. Appointed to National Field Trainer as one of (5) field trainers

(2002).

. Promoted to Senior Medical Center Representative (2002).

. Conducted regional training for new hires.

. Grew sales from zero to $2.3 million in the Philadelphia market.

. Finished 2004 at 108% to plan, while the company exceed goal at 101%

to plan .

. Finished 2005 ranked 6th in the nation out of 200 representatives.

William C. Heist, page 2

Genentech, Inc., South San Francisco, CA

Senior Clinical Hospital Specialist

1997-1998

Promoted t-PA (Activase ) a fibrinolytic used to treat patients with

myocardial infarction to prevent death. Targeted clinical

cardiologists, interventional cardiologists, emergency physicians,

nurses and pharmacists.

Targeted competitor's advocates, using clinical data to persuade them

to use t-PA. Results includes:

. Exceeded quota attainment of 102%, while the company met plan at

100% (1997).

. Promoted to Senior Clinical Hospital Representative (1/98).

Bausch & Lomb, Inc., Rochester, NY

Lens Care Systems Specialist

1990-1997

Launched and successfully promoted ReNu multipurpose contact lens

care products. Targeted optometrists and ophthalmologists at major

teaching institutions and community based practices in Philadelphia

and the Delaware Valley.

Uncovered and targeted high volume contact lens dispensing accounts

for promotional efforts which included, sales presentation, product

demonstrations and programs to increase patient volume and patient

retention. Results included:

. National Sales Person of the Year 1991.

. Pinnacle Club winner 1993.

. National Sales person of the year 1994.

Education

West Virginia University, Morgantown, WV

Bachelor Science, Journalism

Member, Delta Tau Delta Fraternity

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