Director Development

Jeff Dahlberg

Creative Director

**** ****** **** *******

Hendersonville, NC 28739

Home 828-***-****

Cell 214- 552-5090

http://jeffdahlberg.wordpress.com/

Award winning creative professional experienced in brand, demand generation

and interactive advertising conceptualization and execution. Expert in

managing teams, client relationships and project deadlines within budget.

Skilled mentor with a sharp focus on developing professional growth of

creative staff.

08-09 Pivec Advertising Baltimore - Creative Director

Toyota = Maryland State Fair = Qdoba Restaurants

Responsibilities: Improved quality of concepts and execution of print, TV,

direct response and interactive retail marketing for Central Atlantic

Toyota Dealerships. Expanded creative department by hiring staff for key

roles in art direction, copy writing, traffic, print production and

broadcast production. Mentored and managed creative staff. Led creative

concept sessions. Assisted in supporting and driving new business

development. Fostered client relationships. Performed employee reviews.

Tracked budgets and time for creative projects. Wrote strategy briefs and

creative work plans.

05-08 Ogilvy & Mather Durham - Senior Partner / Creative Director

IBM = Kodak = Lenovo = Dupont = Ronald McDonald House of Chapel Hill

D'Ambrosio Guitars = Full Frame Film Festival = Galaxy Theaters

Responsibilities: Hired, mentored and managed a staff of 35 including

associate creative directors, junior, mid-level and senior art directors

and copywriters, design directors, designers, studio managers, production

artists and freelance resources to support growth of existing business and

new account acquisitions. Managed IBM and Lenovo national marketing for

business partner, channel, education and government sectors. Managed

development of national direct response projects and campaigns for IBM,

Lenovo and Kodak including dimensional mailers, collateral material, retail

print, POS, POP, in-store marketing, in-store displays, e-mail blasts,

animated banners, micro sites, web sites and DRTV. Assisted in supporting

and driving new business development. Fostered client relationships.

Performed employee reviews. Implemented continuous improvement programs for

staff. Tracked budgets and time for creative projects. Led creative concept

sessions. Wrote strategy briefs and creative work plans.

00-05: RDW Group Providence - Senior Art Director

Blue Cross Blue Shield = Fallon Health Plans = Roger Williams Park Zoo

University of Rhode Island = XO Cafe = Rhode Island Department of Health

Responsibilities: Senior core team member responsible for the concept and

execution of integrated advertising campaigns for major health care

insurance accounts. Supervised writers, art directors, designers and studio

artists in the development of campaigns. Hired photographers and

illustrators. Hired broadcast production companies for consumer TV

campaigns.

98-00: Ogilvy & Mather Dallas / New York - Senior Art Director

Kodak = GTE = Hershey's = American Express = Miller Lite

Responsibilities: Senior core team member responsible for the concept and

execution of integrated advertising campaigns for GTE. Created national

consumer print campaign for American Express Financial Services (on-line

consumer finance advisors). Worked on print campaign for the launch of the

American Express Blue Card. Supervised writers, art directors, designers

and studio artists in the development of campaigns. Hired photographers and

illustrators. Hired broadcast production companies for consumer TV

campaigns.

97-98: Harris Drury Cohen Fort Lauderdale - Senior Art Director

Florida Panthers = Sea Doo = Pro Player Sports = Fort Lauderdale Tourism

Responsibilities: Senior core team member responsible for the concept and

execution of integrated advertising campaigns for various Florida based

accounts. Supervised writers, art directors, designers and studio artists

in the development of campaigns. Hired photographers and illustrators.

Hired broadcast production companies for consumer TV campaigns.

95-97: Houston Herstek Favat Boston - Full time freelance - Senior Art

Director

Fidelity Investments = Museum of Science = Honeywell

Responsibilities: Freelance team member responsible for the concept and

execution of advertising campaigns for Fidelity Investments including

direct response, collateral and business to consumer print. Supervised

writers, art directors, designers and studio artists in the development of

campaigns. Hired photographers and illustrators. Hired broadcast production

companies for consumer TV campaigns.

93-95: Earle Palmer Brown Tampa - Senior Art Director

Florida Lottery = Florida Aquarium = Pinellas County Tourism

Responsibilities: Core team member responsible for the concept and

execution of advertising for consumer, retail and DRTV for the Florida

Lottery and Pinellas County Tourism. Supervised writers, art directors,

designers and studio artists in the development of campaigns. Hired

photographers and illustrators. Hired broadcast production companies for

consumer TV campaigns for the Florida Lottery. Produced 30-45 DRTV spots

for the Florida Lottery annually.

Awards and Mentions:

Communication Arts = Graphis Advertising Annual = Graphis Logo Annual =

Graphis Design Annual = Art Directors

Club of New York = Print Regional Design Annual = One Show = One Show

Creative Showcase

One Show Interactive Annual = Adweek Best Spots = CLIO Finalist = Telly

Awards

London International Advertising Awards = Shoot Magazine Creative Show Case

= AICP short list = Hatch Awards

Creativity Magazine = Local, District and National Addy's = Global Awards =

Shoot Magazine Best Spots

Brand Week = Ad Age = New York Festivals = AIGA = Luzeur's Archive

Photography Annual

Words I live by:

"If each of us hires people who are smaller than we are, we shall become a

company of dwarfs.

But if each of us hires people who are bigger than we are, we shall become

a company of giants."

-David Ogilvy-

Things people have said about me:

"An advocate of strong and compelling conceptual design, Jeff brings a

passionate love of good creative to the projects he has overseen and the

people he has collaborated with. With huge energy for the conception and

creation of outstanding work he finds opportunity and creates a space in

which Creative's are able to find amazing potential both in the work and in

themselves. His forward looking approach to creative management shows

through his commitment to the growth and success of the people around him,

he's able to create a real bond of trust and ownership throughout the

department. Never focused on glory or self-promotion he sets it in his

heart that his success is defined by the success, happiness, fulfillment,

and growth of the people working with him. He affords his team the autonomy

and ownership that not only produces amazing work but also motivates people

to do better work than they ever thought they could possibly do. In most

cases you learn how to do better from avoiding the example of terrible

Creative Directors but when you work for someone like Jeff you learn to BE

better both personally and professionally. The result is better teams,

strong Creative's, accolades and amazing work."

Noah Rosenberg, Associate Creative Director, Ogilvy

reported to Jeff at Ogilvy

"Jeff was the Creative Director at Ogilvy Durham when I ran the office.

I've come to know him well and have found him to always be a true advocate

for very powerful creative work. He has a consistently conceptual thought

process and a strong eye for beautiful, compelling design. In my

experience, he has been able to successfully apply this talent to an

immensely wide variety of projects, from traditional advertising to book

design to the design and buildout of our entire office space. He is

passionate about hiring strong creative talent to support him, and cares

deeply about working with them to produce an excellent product."

Quinn O'Brien, Managing Director, Advertising, Marketing and

Communications, Ogilvy

worked with Jeff at Ogilvy

"I had the distinct pleasure of working with Jeff while he was the Creative

Director at Pivec. I found him to be an extremely conceptual and creative

thinker, and a fierce supporter and defender of the creative product. He

was responsible for hiring and managing a team of young designers, and

channeled their unique talents into developing some of the most engaging

and innovative creative our company has ever produced. He takes the time to

be sure that he and his team truly understands the client, and the

objective. His thoughtfulness and patience, combined with an eye for talent

and brilliant design, makes him a great asset not only to the members of

the creative team, but to the agency and client that their work

represents."

Sarah Quackenbush, Director of Account Services and Business Development,

Pivec Advertising, LTD

worked with Jeff at Pivec

"Jeff values creativity above all else. He constantly pushes for new ideas

and new thinking. He makes you feel accomplished when you should and

doesn't hesitate to send you back to the drawing board when he knows you

can do better. He cares about his teams and wants to make the office a fun

environment to be in."

Heather Apple, Copywriter, Ogilvy

reported to Jeff at Ogilvy

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