Sales Marketing
Resume:
Natalie Weimer ________________________________________
*** ***** ****, ********, ****. 48357 C586-***-**** **********@*******.***
Performance-driven marketing professional with extensive management and
communication experience
PROFESSIONAL EXPERIENCE
Chrysler LLC., Fleet Operations - TAC Automotive
Marketing Manager, December 2005 - November 2008
Developed annual marketing communication plans for Commercial,
Government, Police, Livery and the Alternative Fuel Vehicles markets.
Managed and oversaw communication activities including sales
collateral, brochures, presentations, tradeshows/events, advertising,
direct marketing, merchandising, web and Internet communications.
Managed budgets and developed calendar year forecasts for all
proposed marketing projects.
Major Accomplishments
1. Strategically redesigned collateral materials (i.e. Buyer's Guide,
Welcome Package, Product Showcase Book and Product Flyers),
resulting in a $250,000 cost reduction.
2. Researched niche markets and worked with various groups on
developing competitive programs and communications for new product
launch.
3. Developed Fleet Graphic Style Guide strategy to ensure consistency
for all model year collateral material.
4. Increased customer communications by 40% by creating bi-monthly
product newsletters and customized email blast through SalesForce
CRM application.
5. Designed a multi-faceted "Green" campaign for fleet that was later
adopted by Chrysler corporate.
6. Developed product content in Vignette 7 for Fleet website and in
PowerPoint for new model year sales presentation.
7. Prepared RFQs to obtain a new cost-effective fulfillment supplier.
Worked with supplier in finding low cost alternatives for
printing, mailing and storing materials. Combined efforts
resulted in 65% reduction in materials stored and 44% reduction in
costs.
Cadillac Professional Vehicle Program Headquarters - Focus 2000
Event and Program Manager, July 2005 - December 2005
Managed Cadillac's Limousine, Livery and Funeral industry events.
Identified event objectives, designed and managed event strategies
for pre-show/at-show/and post-show communications. This included
invitations, lead-generating promotions, entertainment, speaking
opportunities and vehicle drive coordination. Planned event
logistic details including staff scheduling, display properties,
transportation, registration, collateral, meeting rooms, hotel
rooms, food & beverages.
Ford Motor Company, North American Fleet Marketing Department - ASG
Renaissance
Marketing Communication Manager, January 2002 - October 2003
Developed annual marketing communication plans for fleet markets,
including; Commercial, Government, Police, Limo Livery, Commercial
Truck and the Alternative Fuel Vehicle Departments. Oversaw customer
service call center, planned, managed and evaluated all communication
activities including sales collateral, brochures, tradeshows/events,
advertising, direct marketing, merchandising, fulfillment, web and
Internet communications. Managed program budget, a marketing team of
two direct reports and several suppliers.
Major Accomplishments
. Developed a close-loop lead management process by establishing
inbound/outbound call activities, which lead to an increase in
new vehicle sales by 33% in the first six months of operation.
Developed ROI metrics for all communications utilizing the lead
management process.
. Re-designed fleet trade-show event properties, reducing display
property costs by 80% while increasing logo/message visibility.
Cut event sponsorship costs in half by utilizing 'gorilla"
marketing pre-show/at-show and post-show tactics.
. Developed Graphic Style Guide for various suppliers to insure
image consistency resulting in strong brand awareness and
significant reduction of marketing costs.
. Developed direct and email marketing campaigns for new market
penetration and existing market maintenance that lead to a 30%
increase in sales while reducing communication cost by 50% and
increasing reach by more then 200%.
Marketing Manager, April 1996 - December 2001
Ford Motor Company, North American Fleet Alternative Fuel Vehicle
(AFV) Marketing Department
Developed annual North American AFV marketing communication plans based
on product objectives, new product launches, programs and marketplace
dynamics. Managed a marketing department of six direct reports and
several suppliers in executing effective cross-functional sales and
marketing plans concurrently. This included developing concepts,
creating objectives, strategies, timetables and budgets for all
programs and activities.
Major Accomplishments
. Developed partnerships with key organizations and stakeholders.
Researched markets, forecasted sales and created 11 customized
marketing and sales plans that targeted specific audiences in
strong markets.
Designed sales programs and training materials for dealers and Regional
Sales Managers that helped increase sales in new market segments by 35% in
the first year.
. By working closely with the dealers and sales team, refined
brochure and sales material process that within the first year
helped reduce the collateral costs by 75%.
. Created a new business-to-business testimonial advertising campaign
strategy that allowed Ford to communicate significant operating
cost claims to new vocational fleets in various trade publications
while reducing the adverting costs by 43%.
. Coordinated and negotiated advertising and article placements with
trade journals.
. Re-designed the National event program resulting in a doubling of
new market sales potential and a reduction of event costs by 35%.
Streamlined lead-generation collection at events and increased
lead quality obtainment by 40%.
. Managed $6.7 million marketing budget. Prepared cost-challenging
RFBs and worked with purchasing to obtain new cost-effective
suppliers. Developed new budget processes and review monthly
budget reports to ensure a balanced budget. Completed calendar
year budget forecasts for all proposed marketing and sales
programs.
Strategic Event Planner, April 1995- April 1996
Ford Motor Company, North American Fleet Alternative Fuel Vehicle
Marketing Department
Researched events and sponsorships. Determined level of participation
based on compatibility with sales objective, negotiated sponsorships,
set budgets and coordinated partner participation. Identified specific
event objectives, designed and managed event strategies for pre-show/at-
show/and post-show communications. This included display properties
signage and messaging, lead-generating promotions, collateral handouts,
speaking opportunities and demo coordination. Developed booth and
product-training sessions and directly oversaw staff coordination of
logistics. Managed event leads and evaluated event objectives for
monthly and end-of-the-year reports.
Major Accomplishments
9. Developed and launched event programs and processes for the new
marketing department.
10. Designed a cooperative dealer event program that helped increase
sales by 25% while maintaining leadership position and reducing
selling costs by more than 50%.
11. Managed over 100 national industry tradeshows and events.
Facilitated 42 auto shows displays with Ford Division. Assisted
dealers with 105 local events. Coordinated over 70 out-of-state
product presentation meetings.
Dean Witter Reynolds, November 1992 - March 1995
Marketing and Sales Coordinator
Wrote and edited direct mail campaigns, information kits, executive
speeches and Powerpoint presentations. Created marketing research
reports by designing and analyzing customer surveys. Developed and
maintained computerized client/prospect database management system
Major Accomplishments
12. Developed a lead program that increased efficiency of sales staff
direct mail campaigns by 50%.
13. Doubled new account leads by coordinating trade show and seminar
presentations
EDUCATION
University of Michigan, Flint: Bachelors of Arts in Business
Administration
Major Field: Marketing Management, 1992
TECHNICAL SKILLS
MS Word, Excel, PowerPoint, Visio, Vignette-7, SalesForce CRM,
Adobe Professional & Photoshop
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