Sales Manager

Ana Constanza Andrade

**** *.*. ***** ****** ? Pembroke Pines, FL 33028 ? 860-***-**** ?

************.*******@*****.***

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Business Development - Sales & Marketing Professional

"Bridging the Gap Between Your Business & Latin American Markets"

Accomplished Multi-lingual Business Development Executive whose business

alliances in Central & South America have knocked out the competition while

enabling companies to penetrate untapped markets. Possesses verifiable

results of margin improvement and revenue growth within distribution

channels in highly competitive technical industries. Well traveled and

Internationally savvy.

CORE SKILLS

. Sales and Technical Knowledge for Telecommunication Solutions,

. Team Building & Leadership,

. Contract Negotiations,

. Margin Improvement

. Strategic Business Planning,

. Competitive Market Positioning

. New Business Development, . Sales

Presentations

Accomplishments

. Appointed as territory manager who turned around an underperforming sales

team and market, by creating and implementing a new sales tracking system

that captured sales goals and forecasting, growing sales from $700K to 7M, improving market share, and adding 16% to bottom line with no financial

risk.

. Increased brand awareness, improved product creditability and obtained

contract exclusivity with specialized distribution channels in Central

and South America, increasing sales 50% year after year.

. Partnered with the local subsidiary marketing departments to development

and implement strategic business and marketing plans that improved brand

awareness and increased market share between 2%-14%.

. Convinced upper management to reallocate funding to develop the business

in the region which increased sales and customer retention in under

developed markets.

. Implemented new programs in target customers which positioned the

company's product as the product of choice.

. Oriented new sales representatives in the new approach to marketing and

selling the products which increased their success rate as much as 200%.

Experience

ortronics inc., New London, Connecticut, 2000 - 2009

Business Development Manager Latin America

Provided the framework for Ortronics to meet and exceed their sales and

profit objectives of its international operations. Main emphasis was

placed on the development and implementation of sales and marketing

strategies to support the global development of the brand, managing and

coordinating projects to implement networking systems and infrastructure

for various customers across the different countries in Latin America.

Acted as the primary interface between Ortronics' corporate office and the

Latin American countries.

Marketing Manager Latin America,

Prior to being promoted to Regional BDM and Marketing Manager spearheaded

the development of the Ortronics' brand throughout Latin America.

Developed and executed marketing strategies and programs that motivated

current and potential customers to purchase Ortronics products in target

markets. Worked with country sales management and marketing staff to

implement an Integrated Marketing Plan. Provided marketing communication

support to Europe, Middle East and Asia sales departments.

ANIXTER COLOMBIA S.A., Bogot , D.C., Colombia, 1997-2000

Marketing Communication Manager

Developed and executed marketing plans that increased Anixter's business in

Colombia, Venezuela and Per . Implemented marketing activities with

strategic vendors such as: Lucent, Panudit, Ortronics, Fluke and others and

assited them in positioning their brands in the target markets achieving

very positive results for all these brands. In addition, managed the

marketing and communication company budget.

LUCENT TECHNOLOGIES B.C.S Colombia, Bogot , D.C., Colombia, 1996-1997

Marketing Manager

Created and executed marketing plans that supported solutions of voice,

data and video technologies. Analyzed the national and foreign competition

companies and studied the market segments and niches in the

telecommunications sector. Created public relations strategies. Mastered a

technical understanding of the Lucent family of products. Managed the

corporate image. Handled corporate strategies for global outreach.

Developed prospecting strategies telemarketing and direct marketing.

Managed media relations and organizations of special events with Lucent

Strategic partners such as Hypercom, Newbridge, and Cabletron. Created and

administered a database of current and prospective clients. Developed

departmental budgets and proposals.

PROEXPORT COLOMBIA, COLOMBIA GOVERNMENT TRADE BUREU, Bogot , D.C., Colombia

1996 -1995

Special Services Coordinator

cemento samper s.a., Bogot , D.C., Colombia, 1992-1995

Marketing Manager

Education

Universidad de los Andes, Graduate Studies, High Level Management Program,

Bogot , Colombia

Diploma de Alta Gerencia

Universidad de los Andes, Bogot , Colombia

Industrial Engineer

University of Miami, Coral Gables, Florida, USA

Certificate of Completion of Intensive English Program

LANGUAGES

Fluent in Spanish, English, and Mid Level Portuguese and German

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