Management Marketing

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Summary of qualifications

Highly organized creative lead/writer with 13 years of professional

experience, a command of a variety of disciplines in the physical and life

sciences, proficiency in medical marketing and journalism, a mind for

strategic planning, and an eye for detail

EXPERIENCE

Feb 2009 to present: Associate Creative Director, imc2, New York, NY

Major clients: Pfizer (LIPITOR, CELEBREX), Schering-Plough (MiraLAX),

Hasbro (Playskool), Samsung (Samsung Mobile), Barilla

. Management. Directed day-to-day operations of creative team in

development of high-impact digital marketing solutions; developed

project plans and resource allocation requests with project management

team; responsible for supervision of senior designer and two medical

writers

. Conceptual development. Led conceptual brainstorms for development of

campaigns and tactical executions in support of brand strategy

. Client relations. Represented agency's creative team in client

meetings and creative review sessions; acted as creative point-of-

contact for client

. Writing. Produced consumer-targeted marketing copy on pharmaceutical

drugs with indications in lipid management/CV and pain relief;

deliverables included video testimonials, Websites, banner ads, and

emails

. Regulatory submission/review. Represented agency in client regulatory

team review of creative deliverables

Dec 2007 to Feb 2009: Senior Medical Writer, imc2, New York, NY

. Writing. Produced consumer-targeted marketing copy on pharmaceutical

drugs with indications in lipid management/CV and pain relief;

deliverables included video testimonials, Websites, banner ads, and

emails

. Client relations. Represented agency's creative team in client

meetings and creative review sessions; acted as creative point-of-

contact for client

. Conceptual development. Participated in conceptual brainstorms for

development of campaigns and tactical executions in support of brand

strategy

. Regulatory submission/review. Represented agency in client regulatory

team review of creative deliverables

Oct 2006 to Dec 2007: Copywriter, Harrington Group, Morristown, NJ

Major clients: Novartis (GLEEVEC, FEMARA, ZOMETA, EXJADE), Vernalis

(APOKYN)

. Writing. Produced consumer- and professional-targeted marketing copy

on pharmaceutical drugs with indications in oncology, CNS, and

hematology; deliverables included Websites, radio scripts, email

blasts, PowerPoint presentations, and print brochures and guides

. Regulatory submission/review. Annotated deliverables and collected

source materials for client regulatory team review and DDMAC

submission

. Client relations. Represented agency's creative team in client

meetings and creative review sessions

. Copy editing. Copy-edited galleys, layouts, and proofs

June 2006 to Oct 2006: Contract Copywriter/Editor

. Writing and editing. Developed and edited technical and scientific

copy, including medical educational materials

July 1999 to June 2006: Senior Editor, Laurin Publishing Co., Pittsfield,

MA

. Writing. Wrote average of 3500 words per month of news copy on

applications of leading-edge photonics technology in the physical and

life sciences, requiring independent research, including interviews of

prominent researchers and industry professionals

. Editing. Edited average of 20,000 words per month, including news

stories and feature articles from freelance authors and contributors

from academia and industry, maximizing clarity for a scientifically

literate audience

. Copy editing. Copy-edited galleys, layouts, and proofs

. Production management. Supervised performance of freelance writers,

ensured compliance with copyright law, coordinated with graphics

department on page design and layout, and tracked news contacts to

increase circulation

. Lead generation. Monitored primary research journals, press releases,

and mass media for newsworthy developments

July 1997 to Dec 2004: Contract Editor

. Editing. Edited business plan, funding proposal, and associated

technical materials for startup biotechnology firm on launch of sample

dispenser for PCR, HPLC, and LC-MS drug discovery applications

. Regionalization. Regionalized English entries in database of

electronic tutor for Korean speakers

. Copy editing. Copy-edited reference books for children and a novella

for young adults

Sept 1996 to May 1999: Teaching Assistant, University of Massachusetts,

Amherst, MA

. Writing instruction. Led expository writing program for junior-level

political science undergraduates

EDUCATION

Cornell University, Ithaca, NY

. BA, English, 1994.

University of Massachusetts, Amherst, MA

. Completed coursework toward PhD, Political Science

CONTINUING EDUCATION

"How to Supervise People" class (Fred Pryor Seminars)

"Understanding Laser Technology" and "Understanding Fiberoptics Technology"

courses (LEOMA)

AFFILIATIONS/HONORS

Member, National Association of Science Writers

Listed in 2002 International Who's Who of Professionals

OTHER SKILLS

Pharmaceutical specialties: Lipid management/CV, CNS, oncology, skeletal,

ophthalmology, gastrointestinal; DTC and HCP-targeted marketing and

advertising

High-technology specialties: Optics and photonics, MEMS/MOEMS,

semiconductor physics and manufacturing processes, spectroscopy,

emerging technologies

Computer: Windows and Macintosh operating systems, MS Word, MS Excel, MS

PowerPoint, MS Outlook, QuarkXPress, and Adobe InDesign

Editing: AMA, AP, Chicago, and APA style

Daniel Stephen Burgess II

27 Russell Ave, 3rd Floor

Edgewater, NJ 07020

e-mail: ********@*****.***

mobile: +1-518-***-****

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