Account Executive Marketing
Resume:
Jared Piccolo
West Hartford, CT 06117
************@*****.***
OBJECTIVE:
To find a highly challenging Account Executive position with a focus on
search marketing/display advertising where I can utilize my past experience
to create and design integrated marketing programs which deliver high ROI
and cost effective solutions for businesses.
SUMMARY OF QUALIFICATIONS:
. Highly accomplished and results-oriented sales/marketing professional
with exceptional problem solving skills.
. Demonstrated commitment to coordinating multiple simultaneous
projects, bringing them to successful completion on time and under
budget.
. Strong background in implementation of new systems and processes that
increase efficiency and productivity.
. Solid track record of leading sales/marketing efforts that maximize
visibility and revenue.
Possess experience in the following broad-based areas:
. Project Management
. Business Development
. Account Management
. Research/Analysis
. Contract Negotiation
. Online Marketing
. Email Marketing
. Budget Management
. Media Buying
. Search Engine Optimization
AWARDS/ACHIEVEMENTS:
. Received "Winners Circle" award Winter 2007
. Received award for "Top Account Executive" Spring 2005
. Received award for "Most Valuable Player" Spring 2004
. Received award for "Top Revenue Generator" Spring 2003
. Qualified for seven consecutive President's Club trips, selection
based on being in the top 15% of the entire sales force in percent of
quota achievement
EXPERIENCE:
Amazon.com, New York, NY 1/1/09-Present
Account Executive
. Develop solid relationships with top digital advertising agencies and
clients.
. Collaborate with the sales team to develop display advertising
proposals that are aligned with the advertisers' objectives and
budgets - this includes assessing the most appropriate product
offerings/combinations; confirming product/inventory availability and
pricing; coordinating with the appropriate internal stakeholders on
any custom/sponsorship components; developing presentations; and
upholding a high bar for presentation/proposal accuracy and quality .
. Transition deals sold to live campaigns, including driving insertion
order creation/approvals and coordinating with the display ad
operations team to ensure campaign details are seamlessly transferred
for successful execution.
. Serve as a persistent source of market intelligence for other areas of
the Display Advertising team (e.g., product development, product
marketing, pricing) and helping to drive efficiencies through process
improvements
Yahoo! Inc., New York, NY 04/07 - 12/08
Senior Account Manager
. Work with major Online Advertisers within the tech & telecom vertical
who spend a minimum of $300K annually on Yahoo! Search Marketing
products.
. Analyze client ROI/CPA goals, media buying cycles, product/service
update schedules, marketing philosophy and target demographics.
. Make strategic recommendations on Yahoo! Search Marketing solutions to
help clients achieve their marketing goals and initiatives.
. Expand relationships with regular face-to-face client visits to build
and maintain deep-level partnerships.
. Work side by side with an Account Executive to sell into new business
and assist with up-selling existing clients.
. Work with the internal Editorial team on keyword expands, improved
titles and descriptions, additional match types and enhanced bidding
strategy.
. Work closely with clients on billing inquiries, click activity
inquiries, bidding requests and relevancy issues.
[x+1] advancing conversion, New York, NY 07/06 - 03/07
Senior Account Manager
. Consult with clients on how to develop and set up marketing programs
across on-line channels (e.g., banners, search) to attain business
goals.
. Identify additional opportunities for applying our optimization
engine, testing, and/or contact management strategies and work with
clients to pursue those strategies.
. Manage marketing/media client relationships, including identifying and
forming relationships with additional decision makers/influencers
within current clients.
. Analyze and interpret marketing program results to drive future client
marketing strategies.
. Determine set-up, including testing methodologies, reporting
requirements, and optimization modeling requirements, for ensuring
full impact and efficiency of optimization efforts.
. Present/communicate optimization results to clients to prove value
against original business goals and to identify additional
optimization opportunities.
. Develop case studies of successful optimization efforts in support of
business development efforts.
. High level consulting with clients regarding development & alignment
of marketing programs across on-line channels (e.g., banners, search).
. Manage marketing client relationships, including upselling projects to
current clients.
. Analyze and interpret marketing program results to drive future client
marketing strategies.
Yahoo! HotJobs, New York, NY 07/01 - 06/06
Account Executive / Account Manager
. Outbound solicitation of new and existing client base to small and
medium sized businesses interested in online advertising with a focus
on search engine marketing within the CPM model.
. Proactively contacting new and existing clients to expand their online
marketing campaigns.
. Created and implemented custom search marketing solutions through
keyword optimization, industry targeting and demographic metro areas.
. Manage campaign development through performance analysis and marketing
analytics for client search engine marketing campaigns.
. Primary responsibilities include managing existing client base,
identifying up-sell opportunities and negotiating contracts of
accounts up for renewal.
. Successfully maintained and grew base book of over 250 accounts by 30%
annually.
EDUCATION:
George Mason University, Fairfax VA
Bachelor of Arts in Communication with minor in Public Relations
Graduate Summer 2001, G.P.A. 3.2/4.0, Dean's List Fall 2000 - Summer
2001
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