Jeffrey M. Seal, APR
** ***** ***** ? Covington, KY 41017-9391 ? 513-***-**** ? *****@****.***
Professional Experience
Sabatino/Day, Public Relations Account Supervisor, 2007-present,
Miamisburg, Ohio, and Los Angeles, California
Perform public relations planning for Pioneer's U.S. car stereo and
navigation division, an industrial pump manufacturer with offices across
the world and agency projects. Directly responsible for having earned
media coverage in USA Today, Playboy, The Los Angeles Times, The New York
Times, Time, National Geographic Adventure, Spike TV (division of MTV
Networks), The Boston Globe and elsewhere.
Holland Communications, Public Relations Manager, 2005-2007, Cincinnati,
Ohio
Oversaw all public relations for one of Cincinnati's oldest advertising
agencies. Served clients including the StarShine Hospice, Cincinnati
Children's Hospital, Pella Windows and Doors, Beazer Homes, Robin Wood
Flowers and others. Earned coverage in local media, national and trade
media, including More magazine, which generated a client appearance on
The Oprah Winfrey Show.
Allen-Joseph, LLC, Public Relations Manager, 2001-2005, Covington,
Kentucky
Performed public relations and copywriting for companies including
General Electric Capital IT Solutions, Porter Novelli (among the world's
10 largest PR firms), Great American Insurance, OptimumPay (a competitor
to the PayPal online payment system used by eBay and other Web sites),
Patrick Mountain Advertising (a 25-year-old San Francisco design agency),
ViewSource Media and others. Counseled clients on PR strategies.
ViewSource Media, Client Service Executive/PR and Content Manager, 1999-
2001, Cincinnati, Ohio
Strategized and executed all agency promotions, earning feature stories
in local and national business media, including The Wall Street Journal's
Interactive Edition, Entrepreneur's Business Start-Ups, St. Paul Pioneer-
Press, Baltimore Sun and Cincinnati Enquirer. Positioned company CEO as a
finalist in the Cincinnati Ernst & Young Entrepreneur of the Year
competition. Oversaw copywriting for Web sites of a variety of companies.
Participated in agency planning as part of senior staff. Hired and
supervised freelance writers.
Hensley Segal Rentschler, Client Service Executive/PR Consultant, 1996-
1999, Cincinnati, Ohio
Advertising Age's Business Marketing Agency of the Year 1995, 1997 and
2001
Executed public relations projects for clients including Alcoa Aluminum,
Xerox, GE Aircraft Engines, a San Francisco retail software developer
(whose clients include Wal-Mart, Food Lion and Federated Department
Stores) and an enterprise resource planning software developer (whose
clients include Gulfstream, BMW/Rolls-Royce AeroEngines and Boeing).
Counseled clients on PR strategies. Assisted in drafting yearly marketing
plans involving advertising, PR and interactive communications on the
Web.
The Preston Group, Inc., Account Manager, 1992 to 1995, Lexington,
Kentucky
Public relations affiliate of Manning, Selvage and Lee, world's 10th
largest PR firm
Managed account functions for a variety of industrial, healthcare and
association clients. Formulated public relations strategies, counseled
clients, wrote news releases and carried out media relations.
Conceptualized and wrote advertising copy. Hired and supervised talent.
Wrote brochures, performed photography and consulted with graphic
designers. Clients included Dow-Corning, Delaware Division of Motor
Vehicles, General Motors (Corvette), Blue Cross Blue Shield of Kentucky
and East Kentucky Power.
Ashland Oil, Inc., writer, 1992 (and internships), Ashland, Kentucky
Wrote for petroleum company magazine with circulation of up to 14,000 and
refinery magazine with circulation of 1,500. Also wrote industrial
training videos and brochures. Consulted with artists to create layout.
Education
Centre College, Danville, Kentucky
Centre has the highest entering freshman ACT scores and has in the last
50 years produced the most Rhodes scholars of any college or university
in Kentucky.
Bachelor of Arts 1990, English and French
Alliance Fran aise
Semester abroad at Paris school operated by the French government to
teach French to foreigners. Lived with a French family.
Memberships and Honors
. 2009 Public Relations Society of America (PRSA) East Central District
Diamond Award for consumer-related marketing tactics
. 2004-2007, Cincinnati chapter voting delegate for national PRSA
assembly
. 1997-present, Accredited in Public Relations (APR) certification from
PRSA
. 1997 International Association of Business Communicators (IABC) Bronze
Quill Award of Merit for technical writing
. 1995 IABC Lexington chapter board member
. 1995 IABC Bronze Quill Award of Merit for communications programs
. 1993 IABC Bronze Quill Award of Excellence (highest award in category)
for radio spots
. 1993 Lexington Society of Professional Journalists chairman of media
guide production committee
. Mensa member