Manager University

REYNALDO ROSAS JR. COPYWRITER

*** ********* ***. ** - ********, NY 11206 - 361-***-**** -

*****.***@*****.*** - www.reyrosas.com

Education

M.A. Advertising, University of Texas at Austin June 2008 - May 2009

Texas Creative, University Honors, Dean's List

B.S. Advertising, University of Texas at Austin Aug 2005 - May 2008

Texas Creative, University Honors, Dean's List

Certification in Business Foundations, University of Texas at Austin

Jan 2006 - May 2007

University Honors, Dean's List

Agency Experience

The Food Group, Junior Copywriter - New York, NY Oct 2009 - July 2010

. Wrote a monthly burger publication for A.1. Thick & Hearty featuring

trends, recommendations and recipes

. Developed interactive web content, email blasts and banner ads for Kraft

Foods and Norge Norwegian Salmon

. Adhered to legal guidelines and health claims while creatively targeting

foodservice operators and restaurateurs

JWT, Copywriting Intern - New York, NY June 2009 - Aug 2009

. Wrote and oversaw production of a Visine commercial, which aired

nationally July 2009

. Conceptualized with and presented work to senior creatives on Reach,

Listerine and Zyrtec

. Acquired a comprehensive insight into the health and hygiene market

through print and broadcast

Good Goliath, Copywriting Intern - Austin, TX Sept 2008 - May 2009

. Rebranded the data-processing company, Statco, and streamlined copy for a

new, consumer-friendly website

. Repurposed brochures for Pioneer Bank, web content for Christianson Air

and a portfolio for Lott Bros. Construction

. Led print and digital copywriting in a five-party agency and communicated

directly with clients

Sanders\Wingo, Copywriting Intern - Austin, TX Jan 2008 - Aug 2008

. Scripted and sold a radio spot for the Austin-based African American art

foundation, ProArts Collective

. Developed and presented non-traditional campaigns to senior creatives for

State Farm and Chevy

. Worked alongside a diverse creative team to produce compelling content

for multicultural audiences

Additional Experience

MAIP Alumni Association Executive Council, Alumni Affairs Director Jan

2010 - Present

. Coordinating on- and offline activities for MAIP interns and alumni.

Collaborating with the 4A's for graduation events

Texas Creative: Renowned, Application-Based Portfolio Sequence Jan

2007 - May 2009

. Developed award-winning print, non-traditional, and digital campaigns

individually and collaboratively

University Co-op Social Media Group, Copywriter Feb 2009 - May 2009

. Improved attitude toward the University Co-op by engaging students

through Twitter and Facebook

TAGlines Student Branding Agency, Copywriter Jan 2008 - May 2008

. Created brand identities and initiatives for the Texas Freedom Network,

Cactus Yearbook and Aruba Tanning

Awards and Recognition

2009 4A's MAIP Intern of the Year Finalist JWT, Copywriting Intern

2009 Silver Austin ADDY Point-of Purchase, Thomasville Furniture

2009 Bronze Austin ADDY Magazine Campaign, Half Price Books

Skills

Writing Consumer, B2B, Pharmaceutical, Multicultural, Newswriting,

Creative, Poetry

Production Microsoft Office, Wordpress, Photoshop, Illustrator, InDesign

Professional Well-versed communicator, organized time-manager,

learn/improve quickly through critique

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