Sales Manager

HAROLD A. STONE

**** ****** **** ***** • WEST BLOOMFIELD, MI 48323

PHONE 248-***-**** • E-MAIL: ********@*******.***

SALES MANAGEMENT____________________________________________________________ _______

SUMMARY OF QUALIFICATIONS___________________________________________________________

Accomplished executive with experience in sales, account management and marketing.

Proven success leading new business development, expanding customer base and increasing revenue.

Results oriented sales professional with knowledge of customer relationship marketing, customer service

and customer retention.

CORE COMPETENCIES___________________________________________________________________

Problem solving Leadership Execution Strategic Planning

Negotiations Market Analysis Decision Making Manage Multiple Projects

P&L Management Communications Staff Management Mentoring & Coaching

PROFESSIONAL EXPERIENCE _____________________________________________________________

Consultant March 2009 - Present

• Working with small businesses to develop strategic business, marketing and sales plans and programs

• Developing business plan for new company with unique emergency power source

• Developing new business clients, marketing plans and sales programs for a premium company

Adjunct Professor January 2010 – April 2010

UNIVERSITY of DETROIT MERCY, Detroit, MI

• Taught Principle of Advertising class to 18 undergraduate students.

Account Director/Ford Motor Co. Corporate Communications July 2008 – February 2009

UNIWORLD GROUP INC., Dearborn, MI

• Established relationships and network with non-client department heads to expand our advertising agency

contacts, cultivate new business, establish mentors and share available assets

• Co-created communications roundtable of six diversity departments to meet, review and discuss

programs, goals, strategies, objectives and budget synergy

• Developed United Negro College Fund activation program to bring Ford messaging, recruiting and

exhibit visibility to 10 Historically Black Colleges & Universities (HBCU) college campuses

• Led successful agency ISO 9001 recertification process in December 2008

Specific Accomplishment: Led development and secured client approval of the 2009 marketing plan and budget

of $7M, an increase of 233%.

Account Supervisor/Ford Motor Co. Supplier and Dealer Diversity Development February 2003- July 2008

• Managed day to day client interactions and maintained a high service response to client requests

• Selected and negotiated Ford sponsorship participation in up to 30 key African American events annually

to include activation of their exhibit booth, vehicle displays and corporate messaging strategy

• Created Ford’s signature event in the HBCU community, the Ford HBCU Business Plan Classic where

more than $300K in scholarships were awarded to students and their respective schools

• Supervised video shoot to produce four TV commercials for under $200K which aired on a Ford TV

documentary special on MSNBC

• Implemented an annual Corporate Image Tracking study to measure consumers perceptions of Ford

• Developed and implemented an event survey process to capture consumers feedback about Ford

Specific Accomplishment: Developed and implemented a vehicle sales analysis process to measure event ROI

for targeted events resulted in documentation of 1,975 vehicles sold over 4 years

.

HAROLD A. STONE Page 2

Senior Vice President/Director of Sales and Marketing July 2000 – March 2002

TARGETED ACCESS MEDIA Inc., New York, NY

• Managed staff of seven selling advertising signage and marketing services to ad agencies and consumer

goods companies targeting urban consumers

• Hired and implemented training programs for new account executives

• Made capability presentations to senior management at major advertisers and corporations that generated

four new contracts worth $390K

• Developed Customer Relationship Marketing program resulting in a 24% increase in repeat business

• Negotiated and managed contracts in excess of $2M per year

Specific Accomplishment: Developed and directed national business-to-business sales and marketing programs

that resulted in sales exceeding goal by 6.3% in 2000 and 21.7% in 2001.

Consultant/Account Director/ Glaxo Welcome February 2000 - July 2000

UNIWORLD GROUP INC., New York, NY

• Developed and secured client approval of a HIV test market program for Houston, TX.

• Successfully executed program which exceeded goal by 260% and earned agency commission of $400K

Specific Accomplishment: Secured marketing partnerships with two radio stations, the Mayor’s office and the

Houston Department of Health. The six events generated 1,300 tests which exceeded the goal by 260%.

Vice President/Director of Promotions May 1998 – January 2000

DON COLEMAN ADVERTISING, Southfield, MI

• Established a new five-member promotions department to secure promotion and events contracts from

agency and outside clients

• Led development and presentation of strategic marketing and promotional plans to existing agency clients

that resulted in a 50% increase in promotion contracts

• Secured three new clients that generated $1.5M in billings

Specific Accomplishment: Increased promotion related billings from $300K to $2.1M

Project Manager/Marketing Works September 1996 – May 1998

COCA-COLA USA, Atlanta, GA

• Managed the development and execution of national Coca-Cola, Fresca and Sprite marketing and

packaging initiatives which included national promotions

Specific Accomplishments: Led development of national Sprite/NBA packaging and promotion initiative

RELEVANT EMPLOYMENT HISTORY_______________________________________________________

Marketing Manager/Consumer Promotions, Coca-Cola USA, Atlanta, GA

Marketing Manager/African American Consumer Marketing, Coca-Cola USA, Atlanta, GA

Convention Manager/African American Community Affairs, Coca-Cola USA, Atlanta, GA

District Manager, Pittsburgh, PA/Field Sales, Coca-Cola USA, Atlanta, GA

Area Sales Manager, Cincinnati, OH/Field Sales, Coca-Cola USA, Atlanta, GA

Market Development Manager, Cincinnati, OH/Field Sales, Coca-Cola USA, Atlanta, GA

Sales Representative/ Maxwell House Coffee Division, General Foods Corp, Dedham, MA

TECHNICAL SKILLS_ __________________________________________ ______________________

Proficient in Microsoft Word, Excel, PowerPoint, Access, Outlook

Harold A. Stone 248-***-****

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EDUCATION________________________ ____________________________________ _____

MBA, Clark Atlanta University, Atlanta, GA

BBA, University of Massachusetts, Amherst, MA

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