Manager Management

SUMMARY

Proven leader of advertising and marketing operations with over 18 years

experience developing best practices and process improvement for creative

development and production management, digital image workflow, traffic, and

procurement.

. Proactively communicates with clients, internal teams, and vendors to

ensure cohesive and balanced supplier relationship management is

maintained throughout the account and project lifecycle

. Experienced in development of digital and traditional media for global

brands in agency and client environments

. Innovative and collaborative personality with excellent conflict

resolution abilities excelling in business development, strategic

marketing, and building client relationships

. Proficient in creative and administrative applications including Adobe

Flash, InDesign, Illustrator, Lightroom, Photoshop, Microsoft Office,

Project, and Xinet

PROFESSIONAL EXPERIENCE

HNW / Sullivan / CDM / NYU, New York, Consultant 2008-2010

Provides creative and marketing management consultancy to institutional,

CPG, B2B, and healthcare clients including, HNW, Sullivan, Cline Davis &

Mann, and New York University.

RR Donnelley, New York 2007-2008

Oversaw daily operations for an integrated onsite creative team comprised

of 60 staff including account and project management, digital and print

development, traffic, production, and procurement.

Onsite Creative Services Operations Manager to Morgan Stanley

. Created and implemented a process for scoping and documenting projects to

ensure departmental deadlines and quality assurance criteria were agreed

upon prior to project initiation and appropriate staff resources were

assigned to complete projects with greater efficiency and to client

satisfaction

. Redefined traffic protocols between an offshore studio in Chennai, India,

and managed onsite staff plans, submitting regular allocations and

performance metrics to senior management

. Successfully authored and coordinated a $2MM group restructure for the

banks' New York creative department through proposal submissions to the

Executive Director of Firmwide Marketing and Vice President of Global

Creative Services resulting in complete staff review, comprehensive

hardware and software audit/upgrade, and relocation to new premises

Onsite Account Executive to Morgan Stanley

. Tasked to redefine the groups' processes, resources, and operations to

maximize potential between existing client relationships through promotion

of the departments' resources and capabilities

. Assumed the role of Account Executive to the banks' Global Wealth

Management Group, strategizing with the groups' Executive Director to

develop and manage a $1.5MM integrated marketing campaign targeting the

firms' 55,000 employees through secure websites, portals, emails, rich

media, point-of-sale, direct mail, and credit card invitationals

AllianceBernstein, New York, Associate Vice President, Production 2006-2007

Team leader in the production process partnering with clients and vendors

in the financial services sector. Worked with senior management to

restructure the production group redefining responsibilities and

introducing strategic and effective project management protocols.

. Analyzed existing infrastructure and processes to identify key areas for

improvement

. Developed and implemented project oversight policies to streamline

department processes

. Redefined roles and responsibilities to align existing talent with new

production guidelines

Merkley + Partners, New York, Studio Manager (consultant) 2005-2006

Contracted to provide comprehensive creative workflow management for the

existing healthcare and consumer client base, and led studio collaboration

on 12 new business pitches.

. Led proactive initiatives to foster effective communications between

account management and the creative, traffic, and studio management teams

to facilitate continuous development of best practices in achieving agency

and client objectives for current and future campaign strategies

. Supervised creative production development of mechanicals and digital

deliverables including legal/FDA submission for pharmaceutical and

consumer brands such as Alli [GlaxoSmithKline], Femara [Novartis] and

Lipitor [Pfizer], Arby's, BMW Motorcycles, Mercedes-Benz and Smith Barney

Deutsche Bank Creative Services, New York, Studio Manager (consultant)

2004-2005

Responsible for the banks' internal creative studio servicing the US market

with additional responsibilities in account management liaising with senior

bank executives and clients to coordinate business objectives, establish

budgets and report monthly allocations for the division.

. Managed a team of 12 art directors, designers, developers and producers,

and coordinated vendor approval through the banks' procurement division

. Scoped projects and submitted SOW proposals to clients for approval of

associated costs and technical requirements

. Reviewed brand materials, approved image usage and rights purchase, and

compiled submissions for approval by the legal and compliance departments

. Submitted domain registration requests to the banks' internal ISP for

fulfillment of digital portals

. Scheduled regular status meetings and updates with relevant teams,

clients and vendors to ensure budgets, deadlines and delivery dates were

met

CoreBrand, New York, Production Manager 2003-2004

Managed production operations for development of digital and print brand

guidelines.

. Developed wire frames for MasterCard Electronic, MasterCard Germany, and

MasterCard Japan Brand Centers and managed builds of templated assets for

site and collateral deliverables

. Supervised production teams and project managed schedules and site launch

. Ensured creative asset conformity with brand guidelines

Atomic Workshop, New York, Owner and Founder 1998-2003

Founded Atomic Workshop to provide design and production consultancy to New

York agencies. The firm produced the globally distributed Voice of the Euro

RSCG Network, 'Star Magazine.' Later, the portfolio expanded to bespoke

media kits for Euro clients Intel, New Balance, Philips and Volvo Cars. Key

responsibilities included:

. Cultivating new business leads through progressive communication and

account management to understand client needs and ensure a clear scope of

work existed

. Balancing fiscal accounts and project managing development of marketing

strategies

. Managing client partnerships, staff plans and vendor procurement

The firms' client base over five years included AFG, Deutsch and McCann-

Erickson, collaborating on campaigns and brand collateral for Bacardi O,

Canyon Ranch, De Beers, Dewar's, L'Ore l, Snapple, and pharmaceutical

marketing for Dr. Scholl's [Schering-Plough] and Valtrex [GlaxoSmithKline].

Atomic ceased operations in 2003 following delivery of the sixth and final

issue of 'Star Magazine.'

Sundberg & Associates, New York, Production Manager 1997-1998

Managed creative production and vendor relationships to ensure print

schedules were met on time and on budget. Produced brand collateral and

annual reports for News Corporation and Scholastic.

Freelance, Ireland, Production Artist (consultant) 1995-1996

Provided freelance mechanical and retouching services to Dublin based

design and branding companies producing print collateral for Telecom

Eireann and Deloitte & Touche.

McConnells, Ireland, Production Artist 1992-1994

Provided print production support for mechanical and prepress creation.

Assumed lead artist role in producing annual reports, marketing collateral

and packaging for Allied Irish Bank, Irish Life, Telecom Eireann, Jefferson

Smurfit Group, Green Isle Foods, Guinness, and Waterford Crystal.

Education, Dublin Institute of Technology, Ireland

Graphic Communications

Graphic Design

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