Sales Marketing

Jeff C. Harmeling

*** ********** **** **. ***. F, Ballwin, MO 63011 813-***-****

****.*********@*******.***

Profile

Marketing professional with more than seven years of experience managing

sales, marketing, operations and merchandising at the district, regional

and corporate level for both non-profit and established retail companies.

Motivational management style with a record of building and retaining

highly motivated sales and marketing teams.

Sales and General Management Qualifications

Sales and Business Development

Strategic and Market Planning

Profit and Loss Management

Key account Management/Retention

Contract/Price Negotiation

Presentations and Training

Staff Development and Motivation

Direct and Broker Sales

Contract and Event Management

Consumer and Industry Research

Professional Experience

MetroPCS Inc., Tampa, FL Aug. 2008 - Present

Regional Senior Marketing Coordinator, Tampa, FL Aug. 2008 - Present

(Central FL Region Marketing & Sales)

Pepin Distributing Company, Tampa, FL Mar. 2006 - Aug. 2008

Manager Contemporary Marketing, Oct. 2007 - Aug. 2008 (Wholesale, Retail,

Mass Grocery & Specialty Stores)

Contemporary Marketing Representative, Mar. 2006 - Oct. 2007 (Retail &

Specialty Stores)

Gasparilla Distance Classic Assoc., Tampa, FL Oct. 2003 - Feb. 2006

Marketing Coordinator, Oct. 2003 - Feb. 2006 (Sponsor Relations,

Operations, Event & Collateral Marketing)

Accomplishments

. Grew regional business 20% in first year through strategic market

planning - MetroPCS

. Delivered first year's net profit 5% above plan for region - MetroPCS

. Created grass roots marketing campaign and sales strategy for Central Fl

- Increased ethnic sales by 25% - MetroPCS

. Developed marketing strategies annually with all Major sports teams in

the area - MetroPCS

o Tampa Bay Rays Celebrity Seats promotion - Increased sales 12% during

promotion

o Tampa Bay Lightning Take a Player to School Promotion - Increased sales

8% during promotion

o Minor League Baseball MetroPCS Mondays Promotion - Increased sales 14%

during promotion

. Tested and researched all new product lines (technology) - MetroPCS

o Qualitative and Quantitative Marketing Research

o Product use analysis

. Increased sales 18% in 24 months through contemporary marketing, field

marketing to 21 - 28 yr. consumers- Pepin

. Established distribution of product in over 100 new accounts - Pepin

o Established new annual income of $600,000+ - Ex. Bud Light Lime, Grolsch

& Budweiser Select

. Developed innovative marketing strategies to raise consumer sell-through

of product by 20% - Pepin

. Hired and trained over 50 sales staff - Pepin

o Identified unique set of behaviors, values and personal skills needed for

optimal performance

o Used sales hiring assessment tools

o Created acceptance checklists

. Recruited and trained over 2000 volunteers - Gasparilla

. Increase website impressions through banner advertising and email blast

campaigns - Gasparilla

. Contributed to the $6 million annual economic impact through marketing

partnerships with local businesses - Gasparilla

. Created sponsorship ROI analysis for 22 corporate sponsors (Ex. Nike,

Gatorade & Bank of America) - Gasparilla

o Compiled sponsor recap book and DVD to retain more than $500,000 in

sponsorship-income

o Calculated the value of brand impressions, store traffic, product

sampling, advertising/media coverage etc.

Education

University of Tampa - Tampa, FL Bachelor of Arts, Communications and

Marketing, 2005

References available upon request

Contact this candidate