Data Marketing

Rujing Jia

(U.S Permanent resident)

***** ****** ***, ****** ******, CA 94546

*********@*******.*** 510-***-**** (cell)

Interests:

. Data analysis/ mining in marketing research, CRM segmentation and

scoring, statistical modeling;

. SPSS and Advanced EXCEL application;

. Programming with SAS (having SAS base certificate) and SQL.

Education

Master of Statistics in Theory and Application Sep.2008-Feb.2010

California State University, East Bay, Hayward GPA 3.77/4.0

MBA in Market Research Sep.1999-Mar.2002

TongJi University, ShangHai, China

Bachelor of Architecture Engineering Sep.1993-Jul.1997

Innermongolian Science & Technology University, China

Qualifications

. Marketing Research Skills

o Good understanding of general market knowledge including SWOT,

Marketing Metrics, CRM, ROI, and so on.

o Knowledgeable of campaign measurement, consumer psychology,

advertising, market segmentation, targeting and merchandising.

o Strong analytic ability to translate business requirements into

working programming and to write reports.

. Statistical Skills

o Outstanding ability of data analysis; able to work with relational

database; Skilled in data preparation, manipulation, presentation, and

data mining in the context of huge dataset.

o Strong statistical backgrounds: numerical and graphical description; A/B

tests, hypothesis experiments, correlation analysis, and MANOVA.

o Developing models with statistical models such as regression and

logistic regression models, factor analysis, cluster analysis,

correspondence and conjoint analysis; time series, customer scoring, and

CHAID model.

. Programming Skills

o Intermediate level in following SAS packages: SAS/BASE,

SAS/STAT, SAS/GRAPH, SAS/MARCRO and SAS/Enterprise Miner.

o Excellent SQL skills in relational database; Good experience

with SPSS.

o Proficient with Excel (importing, pivot tables, lookups, macros,

graphing, VBA etc.) and other Microsoft suits.

o Projects

"East bay housing price research using multiple regression and

time series models", 2009, CSUEB

"Customer profile scoring in retail industry", 2008, Push

"Buying response model of grocery chains-logistic regression",

2007, Push

"Factor and cluster analysis for college student career market

segmentation" 2005, College

Experience

Social Security College, Beijing, China Apr.2002 -Nov. 2005

Market Analyst

Served as one member of market research team and assisted with EXCEL, I

mainly aimed at:

o Collected external information which influences the number of

student recruitment such as social and economical development,

demographics, geographic, career tendency, and competitive

situations. Wrote analytic reports of market strategy.

o According to specific problem, obtained and analyzed data which

comes from historic and existing records of departments, classes,

courses, teachers, graduates, students, etc. Based on these data

analysis, some conclusions were drawn to improve teaching quality,

reform educational mode, and optimize teaching resources.

Push Market Communication Group, Beijing, China Jan.2006 - Jun.2008

Market data analyst

With quantitative techniques, SAS, and SQL programming, I am dedicated

to studying market trend, consumer behavior and competitors based on

massive data .I was responsible for

o Obtained and combined data from multiple sources; manipulated and

processed data to gain actionable insights into customers, products

and market; performed data mining to identify and forecast trends.

o Developed statistical models for market segmentation and consumer

behaviors, such as multivariate analysis, regression, categorical

analysis, cluster analysis, and logistic regression.

o Created presentations including charts, graphs and textual write-ups

to summarize findings and advise on marketing strategy.

Contact this candidate