Project Manager Marketing
Resume:
JOSEPH C. HARKINS
Deerfield Beach, N.J. *****
**********@**.**.***
(Willing to Relocate)
Public Relations Professional / Writer / Editor
Media Relations Communications Healthcare Higher Education High-
Tech
Executive Summary
. Advertising
. Branding
. Budgeting
. Copywriting
. Fund-Raising Coordination,
. Internet Research
. Media Analysis
. Media Relations
. Media Sources
. Newspaper Editing, Design, Reporting, Writing
. Magazine Design, Editing, Writing
. Newsletter Editing, Design, Writing
. Marketing Trends
. Press Releases & Materials
. Publications Design, Editing, Writing
. Public Contacts
. Public Relations Strategies
. Public Speaking
. Publicity Programs
. Script Writing
. Social Media
. Speech Drafting
. Special Events
. Spokesperson
. Web Writing, Development
Qualifications:
Take-charge leader, creative consensus builder, articulate communicator,
flexible and versatile team player offering 25 years of significant and
progressive experience in researching and implementing public relations,
public affairs, marketing communications strategies; and writing, and
editing in higher education, business/legal, consumer, corporate,
environmental, finance, government, healthcare and sports industries, among
others, for both the public and private sectors.
Experience:
PUBLIC RELATIONS CONSULTANT/ (WEB) WRITER (2007 -- ) Project manager for
media relations development, strategic planning, team building, special
events coordination and public relations marketing initiatives.
Sample Results
. Reshaped perception of high-end consignment shopping during uncertain
economic times leading to print and television placement during Christmas
season.
. Provided positive marketing exposure for historic landmark restaurant
reopening after bitter public legal proceedings.
. Initiated effective public relations consultation for the revitalization
of historic downtown Newton, N.J., a non-profit, public/private
corporation, through a combination of preservation and economic development
strategies.
Contributing Writer
. Florida Sun-Sentinel, Fort Lauderdale, Fla.; Forum Publishing Group,
Boca Raton, Fla.; Deerfield/Lighthouse Observer, Deerfield Beach,
Fla.; City-Smart Magazine, Fort Lauderdale, Fla.;
mainstreetnewton.org; ehow.com; livestrong.com; answerbag.com; award-
winning columnist for Bleacher Report.com during 2010 Winter
Olympics.
SENIOR PUBLIC RELATIONS COORDINATOR, HEALTH PROFESSIONS DIVISION -- NOVA
SOUTHEASTERN UNIVERSITY, Davies, Fla. (2006-2007) -- Interfaced with tens
of doctors, researchers, clinicians and patients to support public
relations, publications, web initiatives, and special events for six
colleges -- osteopathic medicine, pharmacy, dental medicine, medical
sciences, allied health and nursing and optometry.
Sample Results
. Planned on-campus operations and coordinated national media coverage
for 2006 Florida gubernatorial debate.
. Secured front-page AP photo coverage of university's participation in
statewide health care symposium featuring then-Gov. Jeb Bush.
. Gained Central Florida television coverage of university initiative
providing dental exams to children of low-income families without
viable transportation to local facilities.
ASSISTANT DIRECTOR OF MEDIA RELATIONS - ST. JOHN'S UNIVERSITY, Queens, N.Y.
(2006-2006) - Marketed and communicated global endeavors on web page and to
news media for Office of the President.
Sample Results
* Increased exposure to St. John's web page by identifying, researching
and writing topical news articles relating university's mission to
external current events.
* Planned, organized and oversaw media relations for international press
conference and symposium featuring keynote speech by leading Irish
politician.
COPY WRITER -- BRIECHLE-FERNANDEZ MARKETING SERVICES, INC., Springfield,
N.J. (2005-2006) - Developed and implemented public relations, marketing,
advertising and special events strategies for corporations and
organizations, particularly those involving consumer brand, business-to-
business, web, and science and technology driven activities.
Sample Results
. Restructured newsletter content to include consumer-end as well as B2B-
results for special issue featuring international corporation's
products and support systems in aftermath of Hurricane Katrina.
PUBLIC RELATIONS -- KEATING & CO., Florham Park, N.J. (2005-2005-Temporary
Assignment) - Developed and implemented communications and marketing
strategies for individuals, corporations and organizations, particularly
those in health care, legal, finance, consumer brand and high-technology
endeavors.
Sample Results
. Placed former special prosecutor Robert Ray, (Clinton/Whitewater
hearings), as an expert on Neal Cavuto's "Your World," airing daily on
Fox News Live.
. Further advanced visibility in Miami Herald, Business Week and AP wire
of Brazilian coffee maker who won taste-testing competition on ABC's
"20/20."
. Secured nationally syndicated radio coverage for developer of solar-
power irrigation system.
. Wrote introductory remarks for reception honoring former New York City
mayor Rudy Giuliani.
SENIOR PROJECT MANAGER: EDITOR/WRITER -- NEW JERSEY INSTITUTE OF
TECHNOLOGY, Newark, N.J. (1990-2002) - Directed key university initiatives
involving communications, public relations, publications, fund-raising,
advertising and special events.
Sample results
. Established early internal/external university news web page through
coordination of design, writing, editing, photography, video, social
media and press placement displays and links.
. Strengthened student recruitment by marketing strategic computer
careers in engineering print publication campaign.
. Managed, produced, wrote and edited first student recruitment CD-ROM.
. As managing editor, guided Alumni Magazine through NJIT's evolution
into "state's comprehensive technological research university."
DIRECTOR OF PUBLIC RELATIONS - NEW JERSEY INSTITUTE OF TECHNOLOGY, Newark,
N.J. (1997-1998) - Served as verbal and written internal/external
communicator of university's mission -education, research, community
service.
Sample results
. Established first web-based "experts" guide for internal and external
constituents.
. Attracted international media coverage -- including C-Span --for
seminar featuring Assistant Chairperson of Federal Reserve.
. Placed NJIT astronomer on national "CBS Evening News" as expert on
moon exploration.
. Coordinated on-campus media coverage for US. Sen. Frank Lautenberg and
former Govs. James Florio and Christie Whitman, among others
governmental leaders.
PUBLIC RELATIONS WRITER/EDITOR -- NEW JERSEY INSTITUTE OF TECHNOLOGY,
Newark, N.J. (1989-1990) - Served as primary writer/editor of NJIT's press
releases, governmental reports and signature newsletters including "NJIT
News."
Sample Results
. Reworked weekly internal employee publication into NJIT's first e-
newsletter.
. Managed writing and editing of ambitious bi-centennial "Report to
State Legislature."
Also:
WRITER/EDITOR - STRAUS NEWSPAPERS, Monroe, N.Y. (2004-2006); EDITOR -- THE
NEW JERSEY HERALD, Newton, N.J. (2002-2004); EDITOR -- THE RECORD,
Hackensack, N.J. (1988-1989); SPORTS INFORMATION DIRECTOR -- COUNTY COLLEGE
OF MORRIS, Randolph, N.J. (1988-1990); EDITOR -- DAILY RECORD, Parsippany,
N.J. (1986-1988); PUBLIC AFFAIRS STAFF WRITER -- CENTENARY COLLEGE,
Hackettstown, N.J. (1987-1988); EDITOR -- NORTH JERSEY ADVANCE -- Flanders,
N.J. (1985-1986); EDITORIAL ASSISTANT -- WLW-TV, Cincinnati, Ohio (1984-
1985).
Education:
THE OHIO STATE UNIVERSITY -- Bachelor of Arts; majored in journalism.
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