Marketing Project

Janice Sabbagh

**** ***** ***** **., ******, TX 75214, Tel: 214-***-****, Cell:

214-***-****, ***.*******@*****.***

Professional Profile

Senior Marketing Specialist

Proposal Preparation and Production, Marketing Research, Opportunity

Assessment

Professional Services/Consulting/Systems

Detail-oriented, focused marketing/proposal specialist with demonstrated

ability to develop and produce winning proposals. Credited with developing

and implementing proposal preparation and opportunity assessment processes

in a fast-paced systems consulting environment. Experienced in preparing

proposals to respond to request for proposals for technical products and

services to all levels of government customers in transportation sector

including Federal, State, County, and City Government. Recognized for

managing multiple projects simultaneously and ability to work with

engineers and administrators in a deadline-oriented environment. Superb

communications and interpersonal skills.

Experience

Senior Marketing Specialist, February 2001 - May 2010

Siemens Industry, Inc., Mobility Division, Intelligent Traffic Solutions

Business Unit, Dallas, TX

Managed and coordinated the marketing efforts for the consulting

engineering group of this traffic / transportation engineering firm with

offices throughout the United States.

. Organized, coordinated, prepared, oversaw quality control, produced, and

delivered major proposals and presentations including working with senior

level technical staff in writing, editing, and formatting information,

ensuring that win strategies were carefully developed and proposal themes

clearly communicated.

. Conducted market research including gathering intelligence on project

leads, competitors, and clients.

. Identified, distributed, and tracked project leads.

. Maintained vendor registrations for agencies such as state departments of

transportation, municipalities, and transit agencies.

. Maintained sharepoint site and marketing databases.

. Developed and maintained boilerplate qualifications and proposal

information.

. Designed and produced promotional pieces including brochures.

. Planned and organized tradeshows including ITS America and ITE

conferences with large 20 x 30 exhibits.

. Wrote and distributed press releases.

. Designed and placed advertising in trade publications.

. Communicated with corporate headquarters in Germany for corporate

publications.

Accomplishments: Involved in several successful proposals including

Statewide License for Regional Signal System Software for the Arizona

Department of Transportation; City of Albuquerque Signal System

Replacement; City of Baltimore Signal System Replacement; TxDOT On Call

Traffic Engineering Services; Advanced Transportation Management,

Information, and Security System for the Ports of Long Beach and Los

Angeles; Montgomery County, MD Transportation Management Consulting

Services, City of Garland, TX Advanced Traffic Management System, and the

Atlantic Boulevard / I-710 Corridor Advanced Traffic Management System

Improvement Project. Successful exhibits at ITS America and ITE in 2001 and

2002.

Marketing Coordinator (1991 - 1997); Marketing Director (1997 - 2001)

Parsons Transportation Group, Inc., Dallas, TX

Organized, coordinated, and managed the marketing efforts of the Dallas,

Fort Worth, and Houston offices of this traffic and transportation

engineering firm with offices throughout the United States. Duties

consisted of coordination of production of proposal materials; production

of presentation materials; maintenance of client database; maintenance of

job capsule system; preparation of business development and marketing

materials; tracking business development leads; coordination and

preparation of newsletters; serving as corporate liaison with parent

company; and working with other PTG offices to obtain and contribute

marketing materials.

Accomplishments: Successful proposals included South Outer Loop (Loop 9)

Feasibility Study; DART North Central AA/DEIS; City of Austin Signal System

Upgrade; Houston Metro Regional Computer Signal System (RCTSS); City of El

Paso Signal System Upgrade; City of Fort Worth Signal System Upgrade;

Minneapolis Light Rail Transit Hiawatha Line; DART Northwest Corridor

PE/DEIS. Received Outstanding Business Development Awards in 1991, 1992,

1994, and 2000.

Marketing Coordinator, June 1988 - October 1990

Acorn Engineering & Consulting, Tucson, AZ

Established the initial marketing department and coordinated the marketing

efforts of this mechanical and electrical engineering firm. Duties

consisted of writing and updating a marketing plan, press releases,

advertising in trade publications, promotional pieces, lead finding and

tracking, weekly marketing reports, leading weekly marketing meetings,

proposal preparation including writing and assembling, maintenance of

firm's marketing files, project information, and technical staff resumes,

and organization of seminars put on by the firm.

Education

Bachelor of Business Administration, Major - Marketing, Minors - French,

Economics

Southwestern University, Georgetown, TX

Continuing education courses include workshops on producing newsletters,

brochures, ads, and catalogs, effective communication, and desktop

publishing

Professional Associations

Texas Institute of Transportation Engineers, Dallas Section Member

American Association of Notary - Notary Public, State of Texas

Society for Marketing Professional Services, previous member

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