Project Manager Marketing

BETH A. WEIGUS

**** *. ********* ******, #*, Chicago, IL 60625 773-***-****

*******@***.***

MARKETING/PROJECT MANAGEMENT/ACCOUNT MANAGEMENT/PRODUCT DEVELOPMENT/CLIENT

RELATIONSHIP MANAGEMENT

A highly motivated professional with a broad range of experience in

managing a diverse array of complex projects. Experience includes

marketing, project management, fundraising and financial analysis and

reporting. An energetic and enthusiastic leader with a reputation for

developing strong partner relationships and interfacing with all levels of

organizations. Creative problem solver and negotiator with the ability and

skill to provide innovative, enthusiastic and forward thinking leadership

in a team environment as well as instill employee and client understanding

of programs and procedures.

PROFESSIONAL EXPERIENCE

EASTER SEALS - HEADQUARTERS, Chicago, IL

1998-2009

Direct Marketing Manager

Managed a $40 million direct marketing program. Developed and implemented

annual marketing plans for 90+ affiliates nationwide. Responsible for

reporting and analysis of program performance as well as year end

projections. Charged with relationship management and retention,

communications as well as marketing of Direct Marketing Department products

and services.

. Key member of the strategic marketing team in the development and

implementation of program growth strategies, which resulted in

increased affiliate program participation from 11% to 100%.

. Developed strategic and aggressive marketing schedule and budget for

affiliates based on analysis of program performance.

. Managed all program launches into regional and national locations and

coordinated training sessions for key affiliate representatives; also

provided oversight for direct mail testing protocols

. Worked in conjunction with vendor, developed web portal tool to allow

affiliates to access and analyze critical constituent information

contained in the headquarters database.

. Collaborated with Systems and other in house entities to create and

develop documentation for a custom database that consolidated data,

eliminated duplication of effort, streamlined monthly reporting

process, and guaranteed accuracy resulting in increased productivity

as well as client satisfaction.

. Prepared written status reports for CEO's and VP's detailing open

action items as well as launch status.

. Reduced report completion and delivery times by 70% and increased

accuracy by documenting processes, identifying bottlenecks,

eliminating or reassigning steps and continually refining the process.

. Consulted regularly with 90+ affiliate CEO's and VP's on local and

national marketing projects.

. Assisted in creating, launching and running successful planned giving

program, increasing bequest revenue by over 300%.

. Saved nearly $300,000 in production expenses by modifying marketing

schedule to consolidate processes.

. Led team that researched, analyzed, produced and deployed new CRM

product to affiliates that provided access to critical donor data

increasing effectiveness of donor cultivation efforts.

. Effectively hired, trained and managed Direct Marketing Coordinators,

Interns and Assistants.

THE ASSIST COMPANIES, Chicago IL

1997-1998

Marketing Manager November 1997-August 1998

. Promoted to Marketing Manager role following three months of

outstanding service as Project Manager of marketing for national

division; solely responsible for developing copy, layout, design and

assessment of all marketing material.

BETH A. WEIGUS PAGE 2

. Provided expert marketing counsel for Director of Sales, as well as

senior management to establish sales forecasts for national marketing

campaigns.

. Strategically initiated successful penetration into end-user market;

single direct mail campaign netted more than $1 million in new

business and quadrupled integrator market penetration.

. Led customer relationship management team

. Designed, edited and produced quarterly newsletter.

. Trained and managed Marketing Assistant, Marketing Coordinator and

Marketing Intern.

Project Manager May 1997-October 1997

. Managed the implementation and completion of more than 30 individual

marketing projects with up to 10 projects that were managed

successfully and on budget concurrently, totaling $4 million in

operational income by managing specialized project teams, prioritizing

engagements and continually monitoring progress and communicating

internally and with customers, focusing on efficiency, quality, and

customer satisfaction.

. Consulted with the sales group in identifying engagement opportunities

in a pre-sales capacity and developed many strong relationships with

customers by providing product integration expertise.

. Managed implementation of ISO 9002 compliant procedures.

MARKET USA, Des Plaines, IL

Senior Script Writer 1996-1997

. Promoted to Senior Script Writer position following five months in

script writer role.

. Provided strategic marketing guidance for Account Managers, senior

managers and national client stakeholders; defined and implemented

strategic program specifications; resulted in 100% retention due to

client satisfaction.

. Worked with in-house entities to ensure that all tactical elements of

marketing campaign were communicated and executed from conception to

end.

. Trained and supervised all Script Writers.

MCI COMMUNICATIONS, Chicago, IL

Project Manager 1995-1996

. Served as the liaison between Sales Managers and clients, ensuring

that engagements met customer requirements and service level

agreements by clearly communicating technical topics to recipients.

UNITED STATES PEACE CORPS, Nepal

Volunteer September 1992-December 1994

. Served under the Ministry of Education, Culture and Social Welfare of

His Majesty's Government of Nepal, working in the Basic Primary

Education Project in collaboration with several non-governmental

organizations. Designed and established sustainable health and income

generating programs.

EDUCATION

Eastern Illinois University - Bachelor of Arts, English, Minor in

Professional Writing

AFFILIATIONS

Direct Marketing Association

Association of Fundraising Professionals

National Peace Corps Association

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