Marty Mashlakian **** Northside Avenue
Berkeley, CA. 94702
Home: 510-***-****
Mobile: 510-***-****
E-Mail: *****@*********.***
Summary
Seasoned technical product sales engineer, with over 14 years experience in
the areas of sales and marketing, engineering analysis and design, project
management, and customer support.
Education and Development
San Francisco State University
B.S. Degree Civil Engineering, 1994
E.I.T. (Engineer in Training\Fundamentals of Engineering) Certificate, 1995
Areas of Expertise
Sales and Marketing
o Selling and marketing technical products for over 14 years - both in
an inside and outside sales capacity.
o Developing working relations with engineers, architects,
builder/developers, and facility owners to get technical products
specified.
o Researching, identifying, and pursuing sales opportunities in a range
of target markets, including building, bridge, roadway, and industrial
application areas. These efforts associated with experience
conducting multiple proactive marketing efforts.
o Managing large sales territories within California (San Francisco Bay
Area), the U.S., and Canada.
o Organizing and presenting regional technical seminars for engineers,
architects, contractors and builders.
o Developing & delivering PowerPoint presentations to engineering,
architect, & building department offices.
o Developing and delivering web presentations to engineering offices.
o Working with building material distributors and retailers.
o Manning exhibition booth at engineering conferences and trade shows.
o Building and maintaining Prospect databases via Microsoft Excel and
Salesforce.
Engineering Analysis and Design
o Review of project plans and specifications.
o Recommendations to engineers, architects, and contractors on
appropriate product\s for addressing project-specific demand\s.
o Structural and Mechanical design of earthquake bearings for building,
bridge, and industrial applications.
o Engineering application of structural wall panels for wood frame and
light gauge steel construction.
o Generating Design and Fabrication AutoCAD drawings.
o Experienced with IBC, CBC, UBC building codes and AASHTO bridge code.
Project Management
o Developing, reviewing, negotiating, and executing purchase agreements
and contracts.
o Preparing technical proposals, working drawing submittals, and test
reports.
o Coordinating engineering & production departments to ensure accurate,
timely delivery of products.
o Periodic communication with client regarding delivery schedule, any
changes in sequence of delivery, or any modifications of supplied
product, based on feedback from the field\project site.
o Monitoring, supporting, and reporting on large-scale projects and
pilot projects.
Areas of Expertise (continued)
Customer Support
o Technical support to clients (engineers, facility owners, contractors)
during every phase of building, bridge, and industrial project
development-assisting in feasibility, preliminary design, and final
design phases.
o Field inspection & application assistance to engineers & contractors
at building & bridge construction sites.
Computer Software Experience
o Microsoft Office (Word, Excel, Powerpoint, Outlook)
o AutoCAD and AutoCAD Civil 3D
o Salesforce
o Familiarity with BIM, Autodesk Revit Structure, and Autodesk
Navisworks
Manufacturing Processes
o Familiarity with Hydraulic components, including: pumps, vertical &
horizontal valves, and accumulators.
o Familiarity with various Machining processes.
o Familiarity with various Welding processes.
Other Applicable Attributes
o Exceptional written and verbal communication skills.
o Ability to work independently with efficiency and effectiveness.
o Ability to evaluate and organize tasks based on priority
Professional Employment
Sivan Design (San Francisco, CA) - Sales and Marketing Manager (2009 -
Present)
Supervisor: Shay Cheruty, Vice President of Sales
Responsibilities: Sivan Design, whose is headquartered in Israel, is a
leading provider of design software for Civil Engineering applications. I
was solely responsible for establishing Sivan Design's North American
operations, and serve as the companies U.S. based representative. As
sales and marketing manager I am responsible for the entire sales cycle,
including identification of civil engineering prospects, establishing
partnerships with distributor\re-sellers, carrying out web-based and in-
office presentations, attending applicable tradeshows, and closing sales.
My territory includes all of the U.S. and Canada.
Hardy Frames, Inc. (Ventura, CA) - District Sales Manager (2006 - 2008)
Supervisor: David Goodin, Regional Sales Manager
Responsibilities: Managed regional sales efforts for Hardy Frames, a
pioneer in the area of pre-manufactured structural wall panels and pre-
manufactured moment frames for wood-frame and light-gauge steel
construction. Sold into target accounts, working directly with a range of
prospects, including engineers, architects, builder\developers, building
officials, and building material distributors. Sold product (directly) by
entering into exclusive-use contracts with builder\developers, and
(indirectly) by getting engineers and architects to specify Hardy Frame
products in the design. Delivered tailored Power Point sales presentations
to individuals and large teams. Cultivated ongoing relationships with
prospects by keeping them updated on product developments. Visited
building job sites to provide input and support to Contractors and
Engineers on product application. Territory included the San Francisco Bay
Area and the State of Oregon.
Earthquake Protection Systems (Vallejo, CA) - Engineer (1995 - 2006)
Supervisor: Victor Zayas, President
Responsibilities: Worked-on a range of projects (including building,
bridge, and industrial application areas) while serving as Engineer at
Earthquake Protection Systems, one of the leading Earthquake Bearing
suppliers worldwide. Responsibilities included marketing and sales,
engineering analysis\design, customer support, project management, quality
control, and bearing testing.