emmett m. Day
**** ******** **** **** *******, MN 553**-***-***-
**** ************@*******.***
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SUMMARY
Sales and marketing executive with proven record of increasing revenue by
building strategic Fortune 500 partnerships, national accounts
infrastructure, channel distribution programs, and highly motivated sales
teams. Innovative thinker skilled in executive-level negotiation.
SUCCESSES
Grew revenue from $12M-$40M in five years by developing, implementing,
and managing U.S. high tech channel distribution program and meeting
weekly with distributors, VARs and their customers
Created national account sales of $2M in two years selling new high tech
solutions and building high-level technology, content, and sales
partnerships with IBM, HP, GE, Best Buy, FedEx Kinko's, and Starbucks
Developing sales in new markets/ industries, including automation,
banking, music, laboratory, software, photography, utilities, and
automotive
Demonstrated skill in developing C-suite value propositions leading to
company investments and product sales by business presidents and owners
EXPERIENCE
Quickdraw Systems, Shakopee, MN
2007 to 2009
Quickdraw Systems develops and manufactures material handling and motion
control systems. The Quickdraw patented slip roller design is unique in the
conveyor industry.
Vice President Global Sales & Marketing
. Hired to develop, implement, and manage new international channel sales
program for highly innovative conveyor technology with no branding in a
mature market
. Doubled sales revenue and established relationships with 16 distributors
in US, Canada, Mexico, UK, Europe and Philippines within two years
through weekly visits with regional sales managers, distributors, and
their customers
. Built high-integrity channel distribution program that garnered long-term
buy-in through distributor acquisition of demonstration equipment based
on well-developed training, sales, and marketing program
. Retained major OEM by successfully negotiating pricing reduction requests
with C-level executives
. Increased sales up to 30% through existing direct accounts and OEM:
Itron, CyberOptics, Daktronics, Boston Scientific, and Continental AG,
using effective major account management
Rimage Corporation, Minneapolis, MN
1996 to 2006
Rimage Corporation (NASDAQ: RIMG) is a pioneer, innovator, and leader in CD-
R / DVD-R production technology. Rimage develops and manufacturers state-
of-the-art CD-R / DVD-R publishing, duplication and printing solutions.
Rimage systems include computer hardware and software.
Vice President National Account Sales
. Operated as change agent to built national accounts program for this
pioneering CD-R/DVD-R hardware/software business to meet sales,
marketing, and technical needs of Fortune 500 companies
. Created $1M in sales in music-on-demand initiative by building multi-
level partnerships for technology integration (IBM and HP), media
security (GE), content (Universal Music), and customers (Starbucks, Best
Buy, Trans World Entertainment, Musicland Group and others)
Emmett Day,
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Vice President National Account Sales, Rimage Corporation - continued
. Sold $1M capital equipment, service agreements, and CD-R / DVD-R
consumables to FedEx Kinko's in 1.5 years by creating marketing plan,
literature, technical/sales training for each FedEx Kinko's location
Vice President Channel Sales, US
. Grew sales revenue from $12M to $40M in 5 years, leading to promotion to
National VP Channel Sales after 1.5 years
. Managed channel partner growth to from 3 to 8 distributors and 250 VARs.
Met with distributors once a month to review sales goals, successes,
challenges, and best practices to drive sales
. Planned, developed, and implemented new regional sales recruitment/hiring
process, which achieve up to 60% higher sales volume
. Hired, trained, and coached 17 regional sales managers, traveling 80% of
the time to meet with regional sales managers, VARs and end-user
customers to maximize sales
. Developed sales in new markets including banking, medical, payroll
processing, telephone billing, music on-demand and photography
Vice President Channel Sales, Eastern Division
. Increased sales revenue 30% and recruited two 2 distributors and 30 VARs
in first year of developing, implementing and managing new two-tier
channel sales program in Eastern U.S
. Achieved 300% increase in sales over four years with new national
computer distributor - first year purchases were $3M in new products and
services for CD-R/DVD-R publishing systems
. Hired and trained three new regional sales managers in three-month period
. Traveled weekly with regional sales managers to profile, recruit, and
train quality VARs to sell the Rimage solution into multiple markets and
industries
EDUCATION
University of St. Thomas, Opus College of Business, Minneapolis, MN
Masters of Business Administration
University of Wisconsin - Eau Claire, Eau Claire, WI
Bachelor of Business Administration, Accounting Major