Sales Representative

Gina Vera Laughlin

***** **** **** *****, **********, MN 55345

Cell Phone: 612-***-**** Email: ********.****@*****.***

[pic]

PROFESSIONAL EXPERIENCE

UnitedHealth Group Company, Golden Valley MN 2007 - 2010

Product Analyst, OptumHealth Care Solutions

. Developed a client cost model to demonstrate potential 16% medical cost

risk associated with clinical program attrition, which resulted in

program retention and positive client engagement.

. Led a cross functional team to develop and implement a solution to a

clients benefit and claims administrations issue and resolve executive

level concerns.

. Created a business requirements and specifications document for a new

risk product that would function as a base agreement for external clients

with greater that $1 million in potential revenue.

. Managed a cross functional team to implement a clinical program, designed

to engage out-of-network providers through data sharing and peer to peer

consultation, in order to reduced medical cost by 14%.

. Partnered with sales in the development of customer specific solutions,

client contracts, and client presentations.

University of Minnesota PDBD Program, Minneapolis, MN 2006 - 2007

Product Development Consultant

Conducted a market analysis of the international wastewater industry and

identified $60 Billion opportunity to deliver clean water solutions to

developing countries.

Utilized entrepreneurial strategies to implement a business opportunity to

meet market, technical, and financial feasibility for a waste water

aeration equipment manufacturer.

Manage a cross functional project team consisting of graduate level

business and engineering students, faculty, and Aeromix Systems Inc.,

industry sponsor representative, through all phases of the product

development lifecycle.

Built and tested 16 propeller prototypes and delivered two working

prototypes that demonstrated increased oxygen draw efficiency.

Construct a business plan, including financial forecasting, to demonstrate

financial feasibility.

Present recommendations to Aeromix Systems executive team.

American Medical Systems, Minnetonka, Minnesota Summer 2006

Product Management Intern

Conducted a survey of physicians resulting in the identification of

decision making factors related to product purchase, and revealed how

physician's time and financial resources are allocated.

Executed an environmental analysis resulting in identification of market

trends impacting physicians and medical consumers.

Defined a relational value program designed to integrate the product within

customer environment.

Presented recommendations to Vice President of Global Sales and senior

sales executives.

Maximum Graphics, Consolidated Graphics, Chanhassen, MN 2002 - 2005

Strategic Account Manager

Accelerated revenue growth at a rate of $6MM per year by consulting with

clients in the healthcare business segments on market launch initiatives

and strategically aligning resources to realize their goals.

Streamlined market initiatives by implementing e-commerce solutions.

Optimized Spanish language communications projects for UnitedHealthcare's

Marketing Services Group.

Developed production standards for branding campaign in order to achieve

consistency of printed communications.

Wallace, Roseville, Minnesota 1996 - 2002

Directed marketing efforts for a Total Print Management company, targeting

customers in the Twin Cities and Dallas, Texas.

Market Representative, Roseville, MN

Consulted with potential customers to identify partnering opportunities.

Mentored junior sales trainees in effective use of customer research and

prospecting tools.

Market Representative, Dallas, Texas

Launched promotional campaign that included the development of collateral.

Resulted in the capture of 5 new accounts including Chuck E. Cheese (CEC

Corporation).

Achieved sales goal of $500,000 within first year through account

development efforts targeting business to business and Hispanic marketing

agencies.

Promotional Sales Representative, Dallas, Texas

Planned, implemented, and functioned as primary instructor for customer

training sessions.

Increased annual report related sales by 20% through co-promotional events

with vendor representatives.

Consolidated Papers, Inc., New York, New York 1992 - 1996

Manufacturers' representative for a coated papers mill with territory

responsibility in New York City and the Up-State New York.

Regional Sales representative

Surpassed sales goals by 7% in first 18 months.

Reduced customer quality complaints by 3% through accurate processing

techniques.

[pic]

EDUCATION SUMMARY

MBA Carlson School of Management, 2005-2007

UNIVERSITY OF MINNESOTA; MINNEAPOLIS, MN

BACHELOR OF SCIENCE ROCHESTER INSTITUTE OF TECHNOLOGY, 1988-1992

ROCHESTER, NY

Contact this candidate