Manager Sales
Resume:
C. SUE BROWN
Fort Worth, Texas ****7
***********@*******.***
Senior Level Marketer
Solid record of achievement gained through the global-international
exposure of JP Morgan Chase, the sophistication of Fortune 500 Citizens
Banking Corporation and the entrepreneurial zeal of smaller companies.
Developed innovative products and programs, achieving high customer demand
while producing revenue gains. Intuitive eye for what will sell and bottom
line profits.
< Saved $120,000 annually, executing 1st ever regulatory notification via
mass direct e-mail to over 75,000 merchants
< Standardized Small Business loan products to achieve 3-day approvals
< Competitive review of Home Equity Product Line resulted in 90, 100 & 110%
LTV's for increased market appeal
Key Skills: Excellent visionary tactician and conceptual/strategic thinker.
Exceptional listener and team player. Very positive, versatile and upbeat -
gives 100%. Extremely loyal. High achiever, self-motivated and persistent.
Strong written and verbal communicator. Decisive and wins cooperation at
all levels.
CORE COMPETENCIES
Strategic Online Marketing/Web Business
Marketing/Planning Marketing Intelligence/Competitive
Analysis
Product Database Marketing/CRM Advertising/ Branding
Development/Management
E-mail/Direct Mail Bank/Card Compliance Sales Manager/Business
Campaigns Development
Media Buyer/Event Planner Project Management Core
Conversions/Product/Data
Mapping
Bank Conversions/Mergers Communications/Public Credit/Debit/Pre-paid
Relations Issuing/Processing
PROFESSIONAL EXPERIENCE
JP Morgan Chase, Chase Paymentech (merchant acquirer/processor), Dallas, TX
June 2006 - March 2010
Marketing Director, Payment Relations & External Communications, 1/10 -
3/10
Assigned to the marketing department, to utilize payment brand knowledge to
improve external communications as well as be a resource within the
department for interpretation of global credit/debit/pre-paid card
acquiring rules and regulations. Tasked with writing all external
communications while retaining all responsibilities of previous position.
o Successfully produced 20+ external communications along with 90+
internal payment brand announcements within a 2-month time period
o Saved the company over $120,000 annually in postage and processing
costs by executing the first ever, mass e-mail regulatory notification
to over 75,000 merchants, utilizing 8 different letter types as well
as organizing a concurrent hard mailing of over 60,000 pieces
Payment Relations, Marketing & Education Director, 6/06 - 12/10
Responsible for building the relationship along with being the primary
liaison with the card companies (Visa, MasterCard, American Express,
Discover and JCB) as well as the debit network payment providers (Maestro,
Interlink, Star, NYCE, Pulse) for communication and education on a global
basis. Communication to all internal audiences pertained to the many
products or service changes, system requirements, marketing initiatives or
changes in industry rules and regulations. Creation of a new division and
development of all communication channels including webinars and intranet
sites.
o Creation and maintenance of three separate Web sites containing
Payment Brand interchange and acceptance management reference/training
documents for the U.S., Canada and Europe
o Successfully lobbied and achieved national exposure from the Card
Companies and issuers for our merchants, through Visa and
o
o MasterCard advertising and selective issuer promotions
o Produced and distributed over 500 internal credit card communications
by e-mail annually
o Creation of internal and external branding for the division
TD Ameritrade (formerly TD Waterhouse), Fort Worth, TX
December 2005 - June 2006
NYCE Registered Representative, Trader
Assist clients in buying and selling stocks including options, bonds and
mutual funds. Deal with high value clients, day-traders and clients in a
"call position" which could be one or all of the following: house, federal
or NYCE from a risk management perspective. Former holder of Series 7 & 66
license's.
Offered promotion to either Mutual Fund Liaison or PCS (Private Client
Services) within 7 months of hire
Obtained licenses on first attempt
OmniAmerican Credit Union, Fort Worth, TX
June 2003 - January 2005
Vice President, Marketing
Driving force to achieve revenue goals by utilizing effective strategic
marketing techniques for an aggressive credit union with assets under
management of $1.5 billion and a 7 county span of community based charters,
16 full service locations, over 1600 Select Employer Groups (SEGs) and
238,000 members primarily in the Dallas/Fort Worth Metroplex.
Responsibilities include management, direction and oversight for a fully
disciplined, in-house marketing, advertising and community/member
relation's team of 18, with a $1.9 million budget. Functional
responsibilities include the planning, organizing, evaluation and
recommendation of initiatives, both traditional and non-traditional
(Internet, intranet, CRM, e marketing) marketing. Specific achievements
include:
o Product & pricing analysis/initiatives resulting in $3.18 million
in new incremental revenue
o Among key facilitators in achieving highest core deposit growth
(25%) in the organizations history
o Computer system conversion ~ key player, selection team; project
manager for product development & communications (implemented 14
software applications in a 9-month period)
o Restructure of product line/offering/strategy via competitive
research analysis
o Marketing/advertising campaigns all returning ROI's well over break-
even
o Oversight for business development team that increased deposit
penetration in SEGs by over 70%
Citizens Banking Corporation (formerly CB Financial Corporation), Flint, MI
November 1995 - May 2003
Vice President, Corporate Product Manager, 5/01 - 5/03
Responsible for the development, implementation and management of the
corporation's mass market bank products including all retail, small
business and commercial products as well as insurance, card products, IRA's
and consumer loans for an $8 billion multi-state bank holding company
(Michigan, Illinois, Wisconsin and Iowa). Accomplished through the
management and direction of a team of 5 product specialists, the
development, design and maintenance of new and existing products, which
maximized profitability and meet client needs. Functions included but were
not limited to research, compliance, project management, systems
coordination, corporate interest rates, marketing initiatives and approval
of all retail campaigns, communication of sales initiatives, fee analyses
and pricing recommendations. Additional responsibilities included seeking
new sources of income or expense reduction, development of corporate retail
deposit and loan budget as well as initiatives to support growth
projections. Proficient in project management, product mapping and
compliance communication as it relates to conversions. Specific
achievements include:
o Creation & implementation of 45 new or enhanced products;
identification & implementation of 17 revenue enhancements or cost
reduction initiatives generating $14.9 million in new incremental
income
o Mapping of retail product line for 26 separate banks, setting product
pricing as well as identifying all compliance related communication
for each conversion at 6-week intervals
o Identification & implementation of tracking program for "Waived CD
Penalties" that increased collection by $3.5 million annually
o Competitive review of Home Equity Product Line revealed a need for 90,
100 & 110% LTV's for increased market appeal
Vice President, Corporate Retail Product Manager, 4/99 - 5/01
Hired as assistant vice president in 4/1999 and promoted to vice president
in 1/2000. Same responsibilities as above, except for retail product line
only, facilitated efforts with the support of an assistant product manager
and product specialist.
Assistant Vice President, Regional Retail Sales Manager, 6/98 - 4/99
Oversight of the retail sales activities for 13 branch offices; with 18
direct reports for a $400 million dollar regional bank. Accountable for
retail deposit, consumer loan, and small business loan growth to accomplish
attainment of yearly goals. Duties specifically included directing,
coaching and training the sales efforts of personal bankers as it relates
to meeting specific branch goals, while achieving regional bank objectives.
Implemented individual sales activity and referral goals for frontline
staff. Mohr sales assessment/deployment, core competencies, personal banker
strategy and weekly branch sales team meetings. Additional responsibilities
included retail budgeting, goal setting and planning in addition to setting
weekly retail market interest rates. Employee hiring, performance
appraisals, promotions and salary increases, resolving difficult client
issues as well as representing the bank in various civic activities.
Marketing Officer, 1997 - 6/98
Marketing Communications Manager, 11/1995 - 1997
Republic Bank, Republic Bancorp Mortgage, Jackson, MI
1978 - 1994
VP, Corporate Marketing; AVP, Sales & Marketing; Sales Officer, Service
Products Division; Business Development Officer; Administrative Officer,
Sales Manager; Customer Service Specialist; Branch Manager; Internal
Auditor; Teller Trainer; Proof Operator/Teller.
EDUCATION/TRAINING
mba, Spring Arbor University ~ GPA 3.91 Former holder of Series 7 & 66 licenses
ba, Business Administration, Spring Arbor Former holder Texas Life & Health License
University ~ GPA 4.0
Associate Degree in Science & Art
Retail /Commercial Deposit and Loan Sales, Service & Leadership Management
Systems
Metavante & Open Solutions Bank Operating Microsoft Office ~ Word, Excel, Project,
Systems PowerPoint, FrontPage (HTML), Outlook,
Process Improvement (Six Sigma) Basic SQL, Adobe Pagemaker, Corel Draw
Customer Relationship Management (CRM)
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