Account Executive Manager

Linda (Lynn) J. Petrie.

Over twenty years of experience fundraising, marketing, advertising, public

relations and event planning.

Demonstrated success:

. Branding, advertising, marketing and positioning projects and

organizations

. fund development

. Developing effective multi-channel integrated marketing and

advertising campaigns

. Initiating and maintaining client/partner/vendor relationships

. Excel at working with tight deadlines and strict budgets and providing

multi-tasking project management

. Management experience includes: accounting/budgets, hiring and

training of on-staff and free-lance personnel.

Professional History

REDLINE MILWAUKEE, INC.

Milwaukee, WI

Executive Director, 10/2009 - Present

Development Director - 06/2009 - 06//100

RedLine Milwaukee (RedLine) is a new urban art and educational 501(c)(3)

nonprofit which opened in Milwaukee on October 2, 2009. RedLine's programs

include an Artist-in-Residence program, exhibition program with a socially

relevant contact, educational/outreach program, community "green" fine arts

print shop and a video lounge.

. Funded all educational programming in 4 months. Raised 97,507 in

grants from foundations and corporations.

. In the process of developing multi-year funding sources that include

identifying and cultivating individual donors, corporations and

foundations to support a $200,000 operational budget.

. Developed marketing, social media and PR program to develop a RedLIne

audience for exhibition, educational classes and camps and print shop

activities. Over 7,000 have visited RedLine since opening in October

2009.

. Coordinating the development of a new website.

. Developing and coordinating revenue generating programs that include:

summer camps, professional development workshops and building rental

programs.

. Coordination and development of special events for 2010 that include

a fashion show, art auction, golf tournament and Iron printmaker

competition as well as third party events.

. Oversaw the day-to-day operations at RedLine and its 22,000 square

foot building. Coordinated program involving fourteen artists in resident

at RedLIne.

. Identified, cultivated and development volunteer program at RedLine

Milwaukee. Over 11,000 volunteer hours were logged in since opening.

Linda J. Petrie

Page 2

L.A. Advertising & Design, Inc./PEAK PROMOTIONS INC.

Franklin, WI 53132

Vice President/Account Manager - 06/1992 - Present

Management of all agency accounts. Examples of clients included: The

Salvation Army, America's Second Harvest of WI, Boys & Girls Clubs of

Greater Milwaukee, YWCA, Asha Family Services, National Kidney Foundation,

UCP,

Gilda's Club Southeastern Wisconsin, National Dart Association, American

Bowling Congress, Golden Glove Boxing Association, Olympic Boxing

Association, Lappin Lighting and H.W. Theis Company.

. Published and coordinated The National Dart Association member

publication which generated an increase in membership by 16% and an

increase in advertising revenue of 24%.

. Managed and coordinated American Boxing Classic, one of the USA

premier invitational boxing tournaments. Proceeds of over $200,000

help equip and support the boxing programs across Wisconsin helping to

keep WI youth away from drugs and crime.

. Managed the development, production, printing and distribution of a

200-page dart catalog for Great Lakes Dart Manufacturer. The catalog

won several awards including a Best of Show Catalog at SGMA Convention

in Las Vegas in 1999.

. Developed holiday fundraising/public relations newspaper insert for

The Salvation Army of WI and Upper Michigan that I than developed into

a national program. This annual two million-piece national newspaper

insert generates an average of 1,200 new donors per region and an

average of $470,000 in donations each year for the past twelve years.

. Developed several successful integrated awareness/fundraising

campaigns for America's Second Harvest of WI, which included public

relations, direct mail, billboards, print, radio, television and

special events and included developing sponsorships with area media

and corporations, the State Fair, the Milwaukee Bucks and the

Milwaukee Brewers.

Perleberg & Co

Brookfield, WI 53005

Account Executive - Public Relations - 09/1989 - 06/1992

Major clients included: The Salvation Army, State of Wisconsin and the

Plumbing, Heating and Cooling Contractor's Association (PHC WI).

Coordinated printing and public relations for the company clients.

Managed production, printing and advertising sales for the PHC WI

Contractor magazine as well as their annual convention.

Lockwood Co (Formerly Lockwood/Genthe Inc.)

Milwaukee, WI

Account Executive - 06/1986 - 09/1989

Major clients included: Mercury Marine, Badger Box, General Mitchell

International Airport, Boston Store, Hein Electric accounts. Coordinated

public relations activities, which included writing/developing media kits

and press releases, initiating stories with press, ground breaking

ceremonies, and anniversary celebrations.

Education and Affiliations

Bachelor of Science, Communications and Business Management, Alverno

College (Milwaukee, WI), 1988

Junior League of Milwaukee, since 1998.

. 2002-2003, Board of Directors, Junior League Milwaukee - Director of

Communications.

. Event planning for Junior League first "An Evening With Rudy

Giuliani." The event netted over $200,000 for the league. Also

coordinated event planning for "An Evening with Steve Forbes" the

following year.

. Grant Administrator, 2000-2002

. Worked on the creation of Junior League of Milwaukee Cookbook

. Developed, wrote and produced the Junior League of Milwaukee public

relations video.

.

Linda J. Petrie

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. Chair, 2000-2002, Community Outreach. Developed Care Kits for Kids,

Child Seat Safety Checks program within the league and was

instrumental in the Junior League donation for Noogieland at Gilda's

Club Southeastern WI.

Awards

. Paragon awards from the PRSA Southeastern Wisconsin for Salvation Army

Holiday Media Guide and the Boys & Girls Club "You Should See Us Now!"

annual campaign.

. Communicator Award for 1997 Salvation Army Annual Report

. Communicator Award for 1999 Great Lakes Dart Mfg. Catalog

. March of Dimes AIR Award in 2004 for Best Commercial Produced for Non-

Profit Organization - Commercial "Summer Hunger " for American Second

Harvest of WI

Software Capabilities

Adobe Illustrator, Adobe Photoshop, Excel 2004, PowerPoint 2004, Quark

Express, InDesign, QuickBooks 2004 and Word 2004

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