Manager Marketing

Thomas G. (Tom) Wehner

*** ***** ************ ****, **********, MI 48301

Phone: 248-***-**** Mobile: 248-***-**** E-mail: ********@**.***

Summary: In a career of crafting corporate and product communications for

Fortune 500 companies and institutions, I have planned, implemented, and

managed comprehensive, cost-effective programs for technologically or

conceptually complex enterprises. I can profitably exchange ideas with

personnel at every level of a company, including product development

engineers and chief executives, synthesizing a range of varying priorities

into persuasive communications using all media channels, online or off.

Professional Work Experience

Self-employed - Bloomfield, Michigan

Business communications consultant

February, 2009 to present

Creating public relations, web content, and literature for multiple

clients, including Multibase USA, Addcomp North America, the St. Claire

Company, and A. R. Management, Inc.

Solvay Engineered Polymers - Auburn Hills, Michigan

Marketing communications manager

June, 1994 to February, 2009

Enabled Solvay Engineered Polymers (now LyondellBasell Advanced

Polyolefins) to bring in-house all of its marketing communications

activities. This allowed the company to control more closely not only the

content of its messages but also the costs associated with their

production. Took programs digital, creating the first website and e-

campaigns.

Created the complete range of external and internal communications, in

print and online: advertising, websites, public relations, marketing and

corporate literature, shows and exhibits, and presentations. Purchased

media, photography, and graphics. Maintained corporate identity standards.

Managed communications budgets for multiple product lines.

Self-employed - Bloomfield, Michigan

Business communications consultant

February, 1993 to June, 1994

Created advertising, literature, technical papers, and public relations as

a consultant to multiple clients, including BMW, Volkswagen, USA Today, US

Consortium for Automotive Research/ Partnership for the Next Generation

Vehicle (USCAR/PNGV), and Vitro Glass (Mexico).

General Motors - Warren, Michigan

Technology public affairs consultant

September, 1991 to February, 1993

Created internal and external communications on safety and environmental

technology for the Buick-Oldsmobile-Cadillac division of General Motors.

Wrote press releases, literature, white papers, editorials, and speeches on

activities of the General Motors Research Laboratories.

N. W. Ayer - Detroit, Michigan

Copywriter, VP Creative Director

February, 1981 to May, 1991

Wrote advertising in all media for agency clients: General Motors Public

Affairs, Defense, and Safety Engineering; Goodyear Aviation and Industrial

Products; The Detroit News; Detroit Symphony Orchestra; Archdiocese of

Detroit; Canadair (now Bombardier); Carrier; First Boston Investment

Banking; The Edison Electric Institute; DuPont elastomers, chemicals, and

corporate communications. Managed a staff of writers and art directors.

Education, Publications, and Awards

EDUCATION

Bachelor of Arts

Loyola College; Baltimore, Maryland

Major in English

Minor in Philosophy

PUBLICATIONS

"Managing Energy in Automotive Interiors Using Compounded Polyolefin-based

Materials;" Body Engineering Journal, Spring, 2005 (co-author)

AWARDS

Detroit Creative Directors Council: Silver Caddy Award

Michigan ADDY Awards

National TELLY Awards: Regional Television Campaign

Dun's Review - Communications Key Award

Communications Arts Magazine: Print Campaign

References

Available upon request

Contact this candidate