Terry Spilos
***** *********, ******** ********, ** 48045
*******.******@*******.***, 586-***-****
Objective
Marketing and Communications Manager highly effective at achieving quality
results in today's global marketplace. Looking to be a part of a company
focused on evolving marketing channels and digital opportunities.
Successful at addressing all critical marketing objectives while
streamlining costs and timing through solid working relationships.
Key Strengths Include:
. Integrated marketing experience
. Globally astute
. Strategically oriented
. Passionate about building long-term client relationships
. Managing small to large, diverse teams
. Excellent project management skills
Professional Experience
2008-3/2009: Senior Account Manager, Global Catalogs & Promotions (BBDO)
Lead account person managing the development and production of the
Chrysler, Jeep and Dodge product catalogs and e-brochures for worldwide
distribution (customized for 50+ markets and 20 languages)
Select Accomplishments:
. Delivery and quality requirements met for all markets
. 59% cost reduction through up to date digital work flow and off
shore printing
2005-2008: Senior Account Manager, Dodge International (BBDO)
Lead responsible for the successful launch of the Dodge Brand
internationally. Support included TV, print, direct mail, owner loyalty,
digital campaigns, guerilla, retail & POS
Select Accomplishments:
. Supported global communications strategies as well as developed
unique market plans that achieved unprecedented usage rates
. Achieved tight deadlines while addressing individual market timings
and requirements for a seamless launch of the brand
. Obtained significant production savings through smart use of global
intelligence, programs and assets
2002-2005: Managing Account Director, International Marketing Services
(BBDO)
Director of four diverse business teams that included up to 30 employees
Select Accomplishments:
. Established a global marketing intranet site for sharing /
ordering marketing assets, programs, and strategic information
. Launched a comprehensive International Owner loyalty program for
Chrysler and Jeep Brands
. Developed CRM programs that supported new vehicle launches
. Planned and conducted experiential Product Events for worldwide
markets
2000-2002: Account Director, Europe/Asia-Pacific (InterOne)
Director responsible for supporting Chrysler's regional business model with
hard hitting communication programs.
Select Accomplishments:
. Creation of a regional CRM database designed for worldwide
replication
. Produced market specific CRM programs based on market intelligence
and requirements
. Development of Global CRM Best Practices
. CRM architectural planning for vehicle launches (to generate hand
raisers) and prospect management
1999-2000: Account Director, International Merchandising (Ross Roy)
Lead role in winning the International Chrysler business which required
establishing a central team, an overseas functioning network, business
relationships across markets, cultural understandings, internal work
processes and overseas printing / logistical support.
Education
Macomb College and Wayne State