Sales Customer Service

JAMES A. BRUEWER

**** ********* ***** ***** *****: 248-***-****

Rochester Hills, Michigan 48309 ********@*****.***

CAREER SUMMARY

Global sales and marketing executive with diverse and extensive experience

in electronics, imaging and systems products. Innovative leader known for

creating strategic solutions that lead to profitable corporate growth.

Passionate and results oriented in driving towards the corporation's

vision.

PROFESSIONAL EXPERIENCE

DIAGNOSTIC INSTRUMENTS, INC, Sterling Heights, MI 2006-PRESENT

World Leader in Digital Imaging and Microscopy

Vice President of Sales

. Recruited, hired, trained and deployed the first direct sales team

strategically located in the USA to support and maintain existing customer

base with a consultative advisory approach.

. Directly responsible for the direct and dealer sales channels of SPOT

digital CCD Cameras, software and accessories for Scientific and

Industrial Research.

. Utilized the "Miller Heiman Strategic Selling" and Salesforce.com CRM

Tools to grow direct sales from zero to $1.5 million in two years.

Project Engineer 1977-1983

Designed micro based controls using microwave radiation as a non-contact

gauging tool.

HELLA NORTH AMERICA, Plymouth, MI 2000-2005

Tier 1 supplier of electronics & lighting components: $3.6 billion

globally as Hella KGaA.

Vice President of Global Sales and Marketing General Motors Team &

Vice President Sales and Marketing for the NAFTA Region

Leader of a Global Team focused on the Customer Service / Sales to the

GM Group.

. Authored and successfully implemented the Global General Motors Key

Account Plan, then led the team of 4 direct and 20 indirect reports in

North America, Latin America, Europe, and Asia Pacific growing sales over

500% in five years.

. Assumed the NAFTA leadership role and led the sales team of seven direct

and 29 indirect reports in USA and Mexico growing sales over 200% in five

years to DCX, Ford, Honda, Nissan, BMW, VW and Tiers.

. Championed and implemented the "Miller Heiman Strategic Selling" course,

commonizing corporate process and language on four continents with over

120 associates.

MERITOR AUTOMOTIVE, Troy, MI 1994-2000

Formerly Rockwell Automotive spun off Oct 1998 as a Tier one supplier of

aperture and undercarriage systems: $6 billion globally.

Director of Global Sales and Marketing to General Motors Group 1998-

2000

Leader of an International Team focused on the Global Customer Service /

Sales to the GM Group: General Motors, Fiat, Saturn, Opel, Vauxhall,

Holden, Isuzu, Suzuki, Subaru & Hummer.

. Formulated the Supplier of Choice Business Strategy, which increased GM

Group sales 270% from $184 million in 2000 to an estimated $500 million in

2005 with awarded contracts of aperture and undercarriage systems.

Manager- Sales and Marketing Light Vehicle Systems Access 1994-1998

Control Systems

Increased sales from $6 million to $17.5 million in three years via

strategic sales of latches, actuators and immobilizers to Chrysler,

Saturn, Nissan, Ford, Freightliner, Mack and Peterbuilt.

PHILIPS TECHNOLOGIES, Farmington Hills, MI 1992-1994

General Motors Account Manager

Managed sales of $65 million in actuators, sensors and electronic modules

for AC Rochester, Hitachi, GM Powertrain, GM Service Parts Operations and

Allied Component Group.

. Championed and led an innovative approach that increased profitability

10% while GM was demanding a 40% price reduction.

. Negotiated a 20% price increase for distributor ignition system modules

and crank sensors.

TRW, Farmington Hills, MI 1985-1992

Product Marketing Manager 1991-1992

Managed the product, pricing and market growth strategies for the

electronic convenience business unit.

Account Manager 1988-1991

Managed Chrysler, Hyundai, ITT Teves and UTC.

. Increased Chrysler sales by $5 million. Secured Chrysler contracts in

1990 for $25 million in Remote Keyless Entry Systems & $8 million in

electrical transmission speed sensors.

Product Development Engineer 1985-1988

Designed and released to production automotive electronic timers, smart

relays and conductive fluid sensors.

K.J. LAW ENGINEERS, Farmington Hills, MI 1984-1985

Project Engineer

Designed ultrasonic non-destructive test equipment.

ROBERTSHAW CONTROLS, Holland, MI 1983-1984

Project Engineer

Designed user friendly micro based oven and range controls for appliances.

EDUCATION

MSM, Masters of Science in Management, Walsh College, Troy, MI

BS, Electrical and Electronic Engineering, Oakland University, Rochester,

MI

MEMBERSHIPS / AFFILIATIONS

Original Equipment Suppliers Association, Sales and Marketing Council

Marketing and Sales Executives of Detroit

Society of Automotive Engineers

James A. Bruewer Page 2

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