Ed Seiz
H: 215-***-**** (( C: 267-***-**** (( ******@*******.*** (( 6322
Shelborne Street (( Philadelphia, PA 19111
Art Director/Senior Designer/Coordinator
Hands-on leader fusing creative, analytical, and resourceful approach to
strengthen brand visibility via promotional/
advertising efforts. Leverages skills in concept/content development,
graphic design, and project management, coordinating cross-functional teams
and delivering quality marketing solutions in stride with corporate image
needs.
. Proved vital in doubling profits in three years via cover and feature
catalog promotions, expanding catalog from 56 pages to 96 pages to drive
visibility of 3,000+ new/existing product offerings; formulated company's
first style sheet and delivered up to $1K in savings per catalog by in-
sourcing photography.
. Prevented costly errors with potential of up to $10K in fines, creating
style sheets to establish uniformity and ensure compliance with stringent
client standards for production and distribution of SEC reports.
. Led layout, design, and HTML coding for Merck Manual Second Edition
totaling 728 pages, preparing print copy and customizing content for
Internet release; interfaced with editors and copyeditors to meet design
and style criteria.
. Landed $35K photography project, completing headshots for 60 artists
within one week; recruited and coordinated makeup artists and assistants
for a jazz music label, Muse Records.
Technical Skills
QuarkXpress ( Adobe CS4 & CS3 (InDesign, Photoshop, Illustrator, Acrobat) (
Dreamweaver ( MS Office
Professional Overview
Creative/Art Director ( Penn State Industries 2003-Present
. Directs three graphic artists through catalog production for release six
times per year as well as oversees advertising material development;
controls budgets of up to $375K.
. Authors press releases for trade and consumer publications.
. Drives support for portfolio of 3,000+ products, designing packages,
writing instruction manuals, and handling bar-coding; administers and
updates PHP website including content, security, and HTML code.
Lead Web/Graphic Designer ( Nesbitt Graphics 2002-2003
. Played key role in publication projects for multiple clients, steering
document, form, web page, mailer, photograph, and other illustrative
graphics production.
Traffic Manager ( Educational Testing Service (ETS) 2001-2002
. Coordinated daily workflow between production, test creation, editing,
graphic design, art, and proofreading departments to ensure development
and distribution of print and web-based educational testing and
curriculum products within specifications as well as tight and
fluctuating time constraints.
. Compiled weekly and monthly reports to communicate progress and new
projects to management, production, and accounting departments.
Graphic Designer ( GCOM2 Solutions 1999-2001
. Handled layout, formatting, typesetting, and electronic form submission
for quarterly, semiannual, and annual reports distributed to mutual fund
industry by SEC.
. Interfaced with client-side representatives and provided ongoing support
to maintain current data as well as address and resolve documentation
issues.
Owner/Photographer ( Patented Photos 1988-1998
. Provided studio/location photography, press kits, and promotional
material and graphic design on domestic and international level,
including Germany, France, and Japan, for clients/promoters in
Philadelphia and South Jersey.
. Any there other projects or clients (either in photography, the press
releases, or graphic design) that you want to highlight? For instance,
what specific work did you do overseas?Sole documentation photographer
for the Mellon Jazz Festival during its 13 year history which produced 2
large photography exhibits which traveled the greater Philadelphia area
in many bank locations.
Education
B.A. (in process) Marketing, LaSalle University ( Associate's Degree in
Management, Philadelphia Community College
Microsoft Certified Systems Developer & A+ Computer Maintenance
Professional, Computeach