Sales Training

CAT H E R I N E M. GEE

Ocoee, F L ***** * **.***.6393

*********.***.**@*****.***

High energy, creative and enthusiastic sales professional with diverse management experience

and well developed skills in problem solving, planning, organizing, business development,

training, and managing budgets.

EXP E R I E NC E AN D WORK H IS TORY

SA L ES M A NAG E R, Cy r io us Sof t w a re, I n c.

Ocoee, FL, 2007-2010

Software Sales. Management, and individual contributor, of a combination inside and remote sales team

of an industry-specific, custom product, ERP software solution sold in an international market. Managed

ongoing recruitment, training, and development of 8 Inside Software Sales Professionals; led sales team

activity at international trade shows and supported development of marketing plans, writing copy and

developing market segment plans; resolution of customer problems in B2B, sign and graphics vertical.

• Working collaboratively, using individual development plans, I coached 75 % of sales team

to accomplish year over year sales increase in challenging economic climate.

• Developed and implemented sales training plan, incorporating David Sandler Institute

training; wrote sales scripts for cold calling; established and trained sales ‘best practices’

in prospecting and the consultant role in uncovering needs; trained for effective

presentations using current technology, referral activities and closing skills. Produced

training manual; and determined metrics to measure individual and team progress.

E X E C U T I V E D I R E C T O R, Ame r ic a n H e a r t Associ a t io n

Nature Coast and Citrus Divisions, FL, 2003-2007

Management of a 3-county area primarily focused on fundraising and marketing organization to

businesses and community members. Built new relationships and gained widespread community support

for programs and mission, in a severely damaged area, with senior community members, including

hospital CEOs, cardiologists, business leaders, county commissioners, sheriffs and state legislators.

• Increased qualified volunteer recruitment by over 70%, building high level Community

Board and event committees that partnered with 3 staff for successful, effective and

innovative events.

• Recruited 3 future years of chairmanship for major fundraising event, a first in the affiliate.

• Sold co-presenting sponsorship, with marketing benefits, for major community fundraising

event – a ‘first’ in the affiliate, resulting in overall event revenue increase of 19%.

E X E C U T I V E D I R E C T O R, M a rc h of D i mes

Greater Michigan Chapter, 1996-2003

Performed day to day management of a 55-county chapter facilitating link between region/national offices

and chapter volunteers and staff in carrying out foundation objectives for fundraising, mission awareness

and implementation. Managed recruiting, training, and motivating staff and volunteers in meeting

objectives of the business plan; including financial management of Chapter that included establishing and

monitoring budgets; helicopter view for strategic planning; program; communications; human resources

and operations. Developed and presented training programs, annual conference and workshops to

continue to develop appropriate skills of staff and volunteers, using Situational Leadership training.

Established Volunteer Recognition Program. Negotiated leases for buildings and equipment. Planned new

space and office build-outs. Represented the Foundation in the community with key business leaders for

fund development and volunteer support. Established procedural best practices that impacted daily

effectiveness.

• Managed, trained and nurtured 29 employees, in six field offices, and worked with

hundreds of volunteers, building strong working relationships to ensure successful

fundraising and program campaigns.

• Led team to Team Awards two consecutive years, and fundraising awards for selected

events. Improved fundraising profitability and increased special event revenue by 74%

over five years, while minimizing event expenses.

• Built volunteer base, recruiting 50% more volunteer committees and established Division

Boards of executive leadership in 4 Divisions.

• Established media relationships, building visibility and support for Chapter activities.

Conducted press conferences and media events, and served as media spokesperson.

Also served as Director of Special Events and Communications, 1996

ACCO U N T E X E C U T I V E, Adve r t is i ng S a les

Gemini Publications; ADVO, Inc.; The Coupon Clipper, 1994-1996

Analysis of customer needs based on micro-targeted objectives, implemented advertising plans beginning

with prospecting and cold calling, through qualifying prospect, to sale and implementation. Included layout

and design, proofing.

D I S T R I C T M A NAG E R, N ab isco Foods G roup

West Michigan, 1976 -1994

Managed Sales through direct selling and channel distribution; marketing and promotion; and customer

service within Central and West Michigan territory. Accountable for the recruitment, training and

development of 13 remote sales professionals. Established sales goals and objectives; designed and

implemented sales promotions and incentive programs; resolution of customer problems; setting and

monitoring co-op advertising budgets; developed local market promotions; represented company at

regional and state trade shows; preparation of weekly performance dashboard reports.

• Annually placed within top 10% of 48 districts nationwide in total sales.

• Consistently met or exceeded sales goals and distribution objectives, won numerous sales

contests.

• Hired, trained, mentored and coached to promotion 4 sales professionals.

Other positions with company included Sales Merchandiser and Sales Rep

E D U CA T I O N

Associates Degree, Aquinas College, Grand Rapids, MI -1994

Bachelors Degree not completed, Davenport College, Grand Rapids, MI

O T H E R P R O F E SS I O N A L T R A I N I N G

Persuasive Selling Skills, Employee Evaluation, Territory Reorganization and Neighborhood Marketing,

Sales Coaching, David Sandler President’s Club training, Oral Presentation, Micro Targeting, Influencing

Others, Situational Leadership-Facilitator, Consultative Selling Skills

Computer literate: Word, Excel, Outlook, Power Point

http://www.linkedin.com/in/geecatherine

*********.***.**@*****.*** 407-***-**** Page 2

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