Manager Marketing

DAVID BODNAR

** ******* ***** ? East Northport, New York 11731

516-***-**** ? *********@*******.***

MARKETING MANAGER / MARKETING ANALYST

Results-driven marketing executive and direct-mail specialist with 25 years

of experience leveraging database analyses to increase response rates and

raise profits. Skilled in all facets of file segmentation and RFM

methodology. Adept at developing market-entry strategies and maximizing the

profitability of existing products. Recognized ability for identifying

opportunities to streamline operations and drive efficiencies. Areas of

expertise:

Promotional Marketing ? Market Analysis & Segmentation ? Database

Management ? Research ? Testing

Direct Mail ? Catalogs ? E-Commerce ? New Product Launches

Strategic Planning ? P&L ? Sales Support ? Due Diligence ? Process

Improvements ? Vendor Management

Revenue Growth ? Cost Savings ? Market Expansion ? Problem Solving ? Team

Leadership

PROFESSIONAL EXPERIENCE

NEW YORK TIMES New York, New York ? 2008 - present

I have been working as an independent contractor for the New York Times

Index Department since November of 2008. This contract position involves

writing short, concise three or four paragraph synopsis or abstracts of

full-text articles running in the New York Times newspaper, which are then

printed and sold on a subscription basis to research facilities,

universities and libraries.

AMERICAN MANAGEMENT ASSOCIATION New York, New York ? 1994-2008

Company is provider of training and seminars on numerous business and

financial subjects for companies and individuals.

Catalog Circulation Analyst (2000-2008): Main focus and responsibility

involved creating the mail/email/web list plan for the AMA catalog of

seminars that contained information on all of the seminar products. This

required sharp knowledge of the AMA database and working closely with

outside list vendors. Also was responsible for reporting response results

for each list for every active catalog. In addition, oversaw all

promotional marketing collateral for 14 sales and customer- service

seminars promoted via catalogs, booklets, and solo mail. Pulled together

diverse teams from copywriters, creative service artists and content

providers to refresh old content with fresher, more updated look that fit

overall corporate strategy. Met and exceeded all stringent deadlines for

printed pieces and product line launches and met or surpassed corporate

mandate for two new products in product line to be launched every year.

. Improved responses and registration by conducting comprehensive back-

end analyses of various A/B creative and list tests.

. Spearheaded the implementation of modern methodologies to replace

outdated modes that cost more and were less efficient.

. Increased profitability more than 20% in the 1st and 2nd quarters of

2006 by reworking list selections for the AMA Top 40 Seminars booklet.

. Elevated profitability of outside lists 23% (2004-2006) by testing and

implementing new-selection language attached to lists available off

AMA base.

. Reduced seminar catalog mailings 10% and cut expenses while yielding

the same ROI by initiating a new list-usage strategy.

. Earned the Team Building Award (2004).

Marketing Analyst (1997-2000): Responsible for creating the house list

plan and outside list order for the monthly mailed catalog of seminars.

Also reported on each active catalog of seminars weekly responses and test

results in a report that was distributed to senior management.

. Uncovered and collected $50K in lost revenue by analyzing title slugs

mistakenly sent by Metromail without titles.

. Leader of team responsible for transitioning outside list orders for

catalog from numerous vendors to one.

Additional role with company as Associate Analyst. (1994-1997)

CARE INC. New York, New York ? 1992-1993

Care is a non-profit company that provides food and resources to combat

worldwide poverty and hunger.

Analysis Manager: Coordinated testing and research initiatives on direct-

mail programs for both acquisitions and renewals. Analyzed the results of

these promotions and communicated recommendations to project managers and

directors.

. Instituted a monthly income report that enabled the Direct Marketing

unit to communicate promotional results in a timely fashion.

DAVID BODNAR ? Page 2 ? *********@*******.***

. Saved more than $25K by conceptualizing and testing a pledge program

invitation to key masterfile segments.

. Exposed the need for and developed an analysis that reported on

various segments within the donor file and revealed how they performed

by promotion. Identified potential cost savings by performing a

cost/benefit analysis on the masterfile and uncovering possible

reductions to the donor mailstream for certain unprofitable segments.

AVON FASHIONS CATALOG New York, New York ? 1988-1992

Company was a business-to-consumer direct mail cataloger providing women

with latest fashion styles.

Marketing Analyst: Reported on ROI and P&L for all catalog mailings,

testings, lists, and bounce-back programs. Conceptualized and carried out

the RFM segmentation on house files for every catalog mailing.

. Performed a multivariate regression on masterfile to unveil key

performance indicators that were used in isolating unprofitable

segments that would not be mailed.

. Led a team of analysts in researching whether seasonality by region

affected response in certain promotions. Findings were utilized to

create a model that was used in eliminating unprofitable SCF's in

future mailings.

MOTION PICTURE ASSOCIATION OF AMERICA New York, New York ? 1985-1988

The governing body, voice, and advocate of the American motion picture,

home video, and television industries.

Research Analyst: Disseminated pertinent industry data internally and to

members of the media.

EDUCATION

Bachelor of Science in Design

State University College at Buffalo

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