Sales Marketing
Resume:
LAURENCE A. FOLKOFF
**** ***** **** ***** *****: (248)
West Bloomfield, MI Email: ********@***.*** Cell: (248)
MARKETING, BUSINESS DEVELOPMENT, STRATEGIC/BUSINESS PLANNING, AND SALES
ADMINISTRATION EXECUTIVE
CAREER SUMMARY
Comprehensive and solid background in directing business activities. Led
in-depth marketing, business development, strategic/business planning, and
sales administration. Explored and identified opportunities; defined
deliverables; developed matrices for requirements, developed plans and
budgets; proposed and presented solutions to improve sales; developed,
monitored and provided market/product forecasts; mobilized and managed
cross functional teams; analyzed pricing levels to maintain a competitive
position; provided training to field personnel; coordinated time management
and cost issues; and initiated and maintained customer contact. Developed
and executed a myriad of business opportunities in excess of $250 million.
Saved $250,000 a month on costs. Provided critical input that saved a
plant from closing and approximately 350 jobs. Created business that added
a new assembly plant. Managed projects in a manner that effectively
contributed to the organization's objectives and success.
KEY QUALIFICATIONS
Strategic and Business Sales and Business Development Marketing
Planning Market and Product Forecasting Client Relations
Market/Consumer Research Public Relations Team Leadership
Product & Project Management
Corporate Communications Competitive/Market Intelligence Business Plan Development
Presentation Development Industry and Economic Analysis
Database Management Advertising Brand Marketing
Promotional Activities Special Studies/Projects Website Management
Profit and Loss Accountability Budget and Financial Planning Exhibits & Trade Shows
Value Pricing Analysis
CAREER EXPERIENCE AND ACCOMPLISHMENTS
CARLITE, Allen Park, MI (Ford Motor Company/ACH)
(2006 - 2008)
Director of Marketing
Reported to the Director of Operations.
. Developed product and marketing strategies that maximized sales potential
by successfully adding profitable high volume brands to the product base;
increasing brand awareness and brand differentiation; improving sales
support by adding market research, public relations, and advertising; and
advancing market research that enabled the organization the ability to
determine and target the highest potential markets.
. Created advertising and promotional campaigns and interfaced directly
with distributors and dealers that resulted in increased company sales,
profits, and brand awareness in a down market by more than 10%.
CITATION CORPORATION, Novi, MI (1999 - 2005)
Corporate Marketing and Sales Administration Director
Reported to the Vice President of Sales and Marketing.
. Targeted a new market that increased sales by over $20 million annually
in the first year of application with the potential of more than $40
million annually.
. Determined the feasibility and opportunity of new products and services
including costing and pricing that improved profitability.
. Conducted market research, evaluated trends, customer feedback, and
technological advancements. Formulated strengths/weaknesses (SWOT)
analyses. Developed recommendations and strategies to support the sales
staff that grew the business over a $100 million annually.
. Provided critical input that saved a plant from closing and approximately
350 jobs.
TAKATA, INC., Auburn Hills, MI (1996 - 1998)
Director, Marketing and Strategic Planning
Reported to the President and COO.
. Identified market opportunities and initiated recommendations and
strategies including a major acquisition to strengthen corporate position
and competitiveness. Gained and conquered new business as well as added
new OE customers.
. Successfully represented company as the Corporate Affairs and Public
Relations interface in legislative matters as well as initiated an
extremely successful corporate campaign that provided a positive and
strong corporate image.
. Developed a promotional program that built brand awareness and added an
advertising campaign.
MASCOTECH, INC., Auburn Hills, MI
(1992 - 1995)
Manager, Strategic and Product Planning/Market Development
Reported to the Senior Vice President of Business Development,
Marketing and International Sales.
. Created and led teams as well as helped them focus on the highest
potential and most profitable customer programs resulting in increased
revenues, a smaller more focused sales force, and a more
responsive customer team that built and increased business. Opened
up a myriad of business
opportunities in excess of $100 million.
. Created business that added a new assembly plant.
. Re-captured a major OE customer as well as added a major non domestic OE
customer to the customer base for the first time.
L.F. ASSOCIATES, West Bloomfield, MI (1988 -
Present)
President and Principal of an International Consulting Organization
Strategic/Business Planning and Marketing Consultant
Provided the necessary planning and research that successfully launched and
sold new products and services. Added millions of dollars to clients'
sales.
GENERAL MOTORS CORPORATION, Detroit, MI
Detroit Diesel Allison Division (Operations Analysis and Quality Assurance)
- Saved corporation $250,000 a month on warranty costs.
Worldwide Product Planning (Corporate Staff) - Successfully planned,
forecasted, and launched new products.
Fisher Guide Division (Marketing Head), Warren, Michigan - Developed a new
marketing department.
R. L. POLK & COMPANY, Taylor, MI
Marketing Services (Developer and Administrator of a leading Market
Information System) - Added $2 to $3 million of revenue annually and
provided research for one of the most successful new vehicle programs in
history.
EDUCATION
MBA, University of Detroit.
BS, University of Detroit. Management Science
CERTIFICATES
Microsoft Office
AWARDS
Broken Wheel (Leadership) Award
ASSOCIATIONS
Automotive Market Research Council
. Past President and Board Member
. Member of the Light Vehicle, Commercial Vehicle, and Off-highway
Committees
National Association of Business Economists
Engineering Society of Detroit
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