Manager Sales

OBJECTIVE

To obtain a marketing position that combines big-picture thinking,

innovation and hands-on activities.

SUMMARY

Marketing professional and entrepreneur with a proven 6-year track record

of building successful brands, marketing consumer goods and digital

marketing concepts.

Extensive knowledge and experience in Brand Management for Web 2.0 & Social

Media, web development, HTML and UX

EXPERIENCE

JumpLane.com - San Francisco, CA October 2008

- Present Product Manager -

JumpLane enables advertisers and brands to engage consumers through loyalty

programs, contests, games, viral tools, and other user-generated content

across client websites and social media platforms

. Perform SEO competitive keyword analysis for clients resulting in top

search engine keyword ranking

. Collaborated on SEM US and Spanish campaigns, in charge of web analytics

. Analyzed market data, developed marketing programs and strategies for

entertainment, news and advertising industries to support sales efforts

. Created and managed Jumplane's WordPress plug-in in order to promote our

points and rewards product. Resulting in over 650 downloads

. Created two new products reducing developers integration time by half

. Managed US and Hispanic clients. Secured accounts: CBS Radio(, Que Pasa

Media(, Fox Italy(

. Established partnerships with advergaming designers abroad resulting in

reduced developing costs

. Manage a team of 4 developers

Taproot.org - Palo Alto, CA

Consultant firm - 7 months project

Project Objective: Branding & Messaging Strategy

Marketing Manager November

2009- May 2010

. Conducted business and competitive analysis, researched industry trends

. Evaluated internal business units for reorganizational structure analysis

. Performed internal and external interviews (CEO, Board, donors and

clients)

. Identified and prioritized branding requirements and current market

positioning

. Presented findings, road map and final key messages to client

Cocomment.com - San Francisco, CA

August 2007 - July 2008

Product Manager

. Created "site usability survey". Results were used to create site's new

home page and navigation

. Managed customer programs leading to partnerships and user base growth of

120% in 6 months

. Hispanic Market: Designed "15 day challenge" blogger program to reach

Hispanic audience. Ninety bloggers participated generating 3000 thousand

new conversations

. Supervised grass roots marketing team to create and populate groups and

blogs

. Managed "product reviews response team". Consistently met response time

goal of 2 hrs from posting time

Sicreativo.com - San Francisco March 2006-

July 2007

C0-Founder

"The first Hispanic contest community" Logo contest design destination site

for the Hispanic Market

. Conducted research to define opportunity and positioning of initial

concept

. Drew complete site map, wire frames. Managed developer team during

construction phase

. Optimized pages for SEO, performed industry keyword analysis and

implemented links strategies (directory entries etc) and developed an

affiliate network

. Performed A/B testing and implemented UX basic strategies

. Fund raising: Created powerpoint deck. Presented to Harvard Angels,

Sequoia Capital and Mayfield Capital

. Pitched concept to mayor Hispanics media companies (Univision, Telemundo)

. Increased Hispanic artist subscription by 4% through mailing campaigns

and press releases to mayor Hispanic bloggers

. Developed Facebook application to increase branding and generate traffic

(300+ users within 2 weeks)

. Developed University "Logo competition program". Students from different

universities (Mexico-Argentina) competed against each other for a logo

design based on a marketing brief

. Grew traffic by 400% in first 4 months of operation.

TANGO GELATO - San Francisco, CA March 2003 - April

2007

Founder, Director of Operations & Business Development

Founded successful Gourmet Food brand which includes 2 retail locations and

distribution to over 20 top Zagat Bay Area Restaurants, Napa Valley

Vineyards, and 4 Specialty Gourmet Grocers.

. Three Time Winner of Best of the Bay Area Restaurants Award

. Drove Year over year sales and volume growth by 12% and secured

successful exit

. Secured coverage in prestigious National publications including National

Geographic Traveler

generating 6 % jump in sales.

. Managed PR Communications. Secured Press Features in leading local and

international publications

Hasbro - Napa, CA

Brand Manager - Nerf-Vortex April 2000 -

December 2002

Managed new products development, alterations, pricing strategy, Sales

Training development for in house senior sales team and main toy

distributors in the US

. Developed 2002 brand direction to increase market share by 2%

. Created and executed brand strategies leading to Nerf's new image

. Managed product development process from initial concepts to completion

across 12 sku's

. Directed ad agency in the development of new TV commercial development

and website strategy

. Hired focus group agency to test new products and TV commercials

prototypes.

. Managed team of marketing and creative people (3)

LEARNING cURVE inTERNATIONAL - San Francisco, CA April 1999

- February 2000

Associate Brand Manager - (Lamaze and Feltkids) (Office

relocating to Chicago)

. Created and developed product strategies for international market entry

into South East Asia Developed product inventory systems for improved

quality and six sigma order management

. Innovated new margin analysis tool for annual price changes and quarterly

sales forecast.

. Developed objectives and questionnaires for focus groups for new products

ACNIELSEN - Buenos Aires, Argentina

February 1996 ( November 1998

Account Executive on the Food, Consumer Goods, and Wine & Spirits account

team

Managed clients relationships and market research for Nestle, Eveready and

Brahma

. Developed multi-level market analysis for category and distribution

channels in Argentina

. Performed data analysis by region and by distribution channel on

multiple product categories

. Crossed analyzed data with other categories to spot trends and suggest

marketing strategies to clients

. Presented market findings to client team executives

. Ability to analyze data, define problem and develop solutions and

strategies

EDUCATION

Universidad San Andres, Buenos, Aires, Argentina

MBA, Marketing

Webster University, Geneva, Switzerland

BA, Economics

Languages: Spanish- Native, French - Conversational

Contact this candidate