Christopher L. Burrus
**** *. ******* **** ******, MI 48130 734-***-****
*****************@*******.***
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Professional Profile
MBA graduate with fourteen years experience in pricing, revenue management
and financial analysis within the transportation and publishing industries.
Five years experience building and leading the pricing department for a
global publisher of online resources. Proven success in maximizing margin
by developing successful pricing models, executing strategies and building
highly productive relationships at all levels. Possess a highly
collaborative approach to problem solving while remaining a true
independent and innovative thinker.
. Pricing - Proven experience as a respected corporate leader providing
critical pricing thought and leading corporate wide strategies.
. Financial Analysis - proven ability to perform complex cost and ROI
analysis.
. Leadership - Decisive senior manager with experience recruiting and
positioning direct reports for advancement.
. Relationship Builder - Highly successful in building successful
relationships with colleagues at all levels.
Experience
2005 - Present ProQuest, Ann Arbor, MI
Director of Pricing
. Responsible for leading all corporate pricing operations,
providing strategic direction and creating efficiencies in
pricing practices for this global publishing company.
. Created successful and innovative value-based price modeling
systems, which have transformed the way this company has
marketed and sold most electronic products.
. Consolidated entire global pricing into a single resource linked
to the Oracle billings system, creating robust pricing analytics
and automating pricing for the entire corporation.
. Highly experienced consolidating the pricing functions of
several recently merged companies.
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1999 - 2005 Delta Air Lines, Inc., Atlanta, GA
Manager - Needs Analysis, Delta.com (e-commerce)
. Enhanced the value of the delta.com website by identifying
customer needs and removing barriers to online usage.
. Investigated and quantified customer website needs and
satisfaction via site usage, surveys and industry trends.
Project Leader - Fleet Planning, Aircraft Acquisition & Sales
. Produced comprehensive analyses and financial models that drove
decisions on major aircraft purchase initiatives.
. Spearheaded projects and worked closely with engineering,
marketing and maintenance divisions on multi-million dollar
purchase decisions.
. Defined and analyzed costs by segment to maximize the
profitability of purchasing and selling aircraft.
Strategy Analyst - Pricing and Revenue Management
. Managed strategic and operations pricing for one of the
airline's largest airport hubs.
. Utilized price elasticity and revenue impact model to develop
innovative pricing strategies across the airline's entire
domestic system.
. Identified and analyzed internet distribution channels and
recommended actions for revenue growth.
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1996 - 1999 Trans World Airlines, Inc., St. Louis, MO
Senior Analyst - Revenue Management Analysis
. Responsible for generating regular reports and forecasts for
senior management which identified the revenue impact of heavy
travel periods, new market additions and schedule changes.
. Supervised TWA's web specials multi-page website. Determined
fare levels and market selection and coordinated with
advertising, pricing, and IT for the timely release of this
weekly offering.
Analyst - Domestic Passenger Pricing
. Became proficient executing pricing actions with airline
reservations and pricing implementation systems.
. Monitored and recommended pricing actions based on competitor's
fare changes.
Education
1996 MBA Economics/Statistics University of Mississippi
1993 BS Microbiology Mississippi State University