Sales Marketing
Resume:
JUSTIN M. LANKES
Pleasant Ridge, MI 48069
************@*****.***
BUSINESS DEVELOPER
• Self-starting, entrepreneurial problem solver with diverse background in marketing
strategy and sales generation
• Extensive success in maximizing sales opportunities and market development
• Proven skills in developing business plans including revenue forecasts, managing
budgets, sales goals, and building brand recognition
• Sterling track record of cultivating mutually beneficial business relationships
PROFESSIONAL EXPERIENCE
Vectorform Royal Oak, MI April 2008 – Present
Director of Business Development
• Developed all marketing, sales, and communications strategies for SaaS products used in
the insurance industry at a multinational software application development company
• Lead a team in development of all marketing and sales collateral
• Designed and developed all pricing and new market penetration strategies
• Implemented CRM software and protocols, sales strategies, and metrics for sales activities
• Generated sales and partnerships with major technology and service providers like
Microsoft, CARFAX, and Lexis Nexis
• Lead a team on new product feature development based on changing market demands
and competitive analysis
• Negotiated complex sales and software integration contracts with C-Suite and Sr. Level
Executives
• Developed channel partnership for sales of Microsoft multi-touch Surface applications
JIMMY JOHN’S GOURMET SANDWICHES 2004 – 2007
Dearborn, MI
Multi-Unit Franchisee
• Accomplished all activities required to open and run successful franchise units
• Developed extensive business plans including: cash flow and budget projections, market
and cost analysis, competition and customer profiles
• Successfully negotiated bank loans, leases, build-out quotes, and vendor pricing
to maximize profitability
• Recruited, hired, trained, and promoted all managers and hourly employees
• Grew same store sales by 55% over six-month period
• Implemented solutions to reduce food, labor, and other costs to below benchmarks
• Increased effectiveness of Detroit co-op ad campaigns by introducing marketing metrics
such as target market penetration, reach, frequency, and CPM analysis
• Drove marketing and advertising initiatives based on evaluation of sales lift and increased
brand awareness, as well as new customers and retention of existing base
• Increased delivery and catering sales by 20% over eight-month period
• Successfully negotiated sale of well-established units
METRO TIMES 2000 – 2004
Detroit, MI
Account Executive
• Generated most new business for the retail department and web ad sales for a weekly
publication with readership of more than 800,000/wk
• Grew a customer base year after year from zero into 200 – largest in the department
• Broke company sales records for weekly, monthly, special issue, and annual revenue
• I nducted into “Top Performers’ Club” by parent company for highest sales performance
of several properties
• Sold more than $500,000 by initiating select promotions and sponsorships for clients
including: Jim Beam, Absolut, The Detroit Zoo, Red Bull, AAA, and Dodge
ANDERSON SALES AND SERVICE 1998 - 2000
Bloomfield Hills, MI
Sales Specialist
• Top sales performer at the largest power sports dealership in Michigan
• Generated more than $3 million in annual revenue by selling over 300 units/yr.
(motorcycles, snow mobiles, ATV’s, boats, and personal watercraft)
• Drove high margin finance revenue for payment protection and extended service contracts
to $150,000/yr – top among first year sales staff
• E xceeded sales goals by 25% working on a straight sales commission plan
FLO POWER CLEANING / GRASSMASTER 1995 - 1998
Northville, MI
Owner/Operator
• Drove company cash flow positive in first three months by maximizing the closing rate on
customer opportunities for a power washing and lawn care service
• Launched a focused, cost-effective marketing campaign at targeted audience
• Consistently exceeded customer expectations resulting in a 90% referral rate
• Developed a business plan including: budget for capital and expense, cash flow
and revenue forecasts
ROSS ROY COMMUNICATIONS 1996
Bloomfield Hills, MI
Intern
• Developed corporate websites for Chrysler brands at a major advertising firm
• Stressed internet marketing strategies and importance of website design and SEO
• Tackled numerous projects simultaneously and adjusted priorities as required by the
continual change of business initiatives
EDUCATION
Western Michigan University, BBA Degree 1997
Major: Advertising and Promotion
GPA: 3.3
American Council of Exercise – Certified Personal Trainer
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