Jessica DeMarco 623-***-****
**** ****** ***** ***** #**** ***************@*****.***
Education
Northern Arizona University, Flagstaff, Arizona
Bachelor of Liberal Studies in Advertising
Minor: Speech Communication
Graduation Date: May 2010
Cum GPA: 3.0/4.0
Work Experience
Account Executive, The Reno Gazette-Journal Newspaper
June 2010 - August 2010
Participant in the Talent Development Program 2010
Certified in Value Selling, demonstrated an understanding of product
features and benefits, rates, and packages and how to explain them
Create marketing presentations that match products to a customer needs by
using Audience Based packages that sell the value of the newspaper to close
the sale
Establish customer relationships, develop leads, met and exceeded monthly
goals
Sales Director, The Lumberjack Newspaper
January 2010 - May 2010
Manage a team of account executives while paying close attention to their
individual and organizational sales goals
Plan, implement, and manage a sales program for the newspaper to support the
revenue of a publication printed weekly
Build and manage the layout and production of all ads in newspaper working
closely with different departments
Advertising Manager, The Lumberjack Newspaper
August 2009 - January 2010
Supervise all aspects of the newspaper's advertising
Keep log of all contacts made including outcomes of interactions between
client and account executives
Maintain a book-keeping system to track incoming revenue compared to last
years sales numbers
Account Executive, The Lumberjack Newspaper
August 2008 - May 2009
Trained in sales skills and objection handling
Provided excellent customer assistance
Built in-depth relationships with clients to continue future business
Worked closely with production to create custom ads for each client
Awards
The Lumberjack Newspaper Tuition Waiver Scholarship
2009-2010
Deans List, Northern Arizona University
Fall 2009
Sales Representative of the Year, The Lumberjack Newspaper
2008
Professional Conference
Attended CNBAM, The College Newspaper Business & Advertising Managers,
National Conference 2010 in Los Angeles, CA and 2009 in Charlotte, NC.
Provided in-depth learning and career opportunities in leadership
development and industry knowledge
Reference Relationship Years Known
Steve Saville Most recent employer Three
The Lumberjack Newspaper
Business Development Director
P.O. Box 6000
Flagstaff, AZ 86011
Phone: 928-***-****
Martin Sommerness Previous Faculty Three
The Lumberjack Newspaper Advisor
Faculty Advisor
PO Box 5619
Flagstaff, AZ 86011
Phone: 928-***-****
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