Marketing Real Estate

patrick reid johnson

*** ****** **. *** ***, Jersey City, NJ 07302

347-***-**** ( ******************@*****.***

Marketing ( Business Development ( Strategy

Creative marketing professional with broad base of knowledge across

technology, real estate, architecture/construction industries. Expertly

plan/build organization structure to create nimble teams that reach large

global markets within budget constraints. Fast learner and entrepreneurial

problem solver who seizes opportunities and builds partnerships to quickly

and ingeniously expand into complicated/saturated markets and gain

international brand recognition. Exceptional interpersonal skills enable

management both above and below in hierarchy to develop/execute strategic

growth and communication plans for entire company and execute all projects

on time and within budget.

Marketing/Advertising Strategy ( Strategic Business Development (

International Partnerships

Competitor Analysis ( Cohesive Brand/Collateral Design ( Target Marketing

Public/Community Relations ( Product Development ( Vendor/Partner

Management ( Communications

Proposals ( Presentations ( Direct Mail ( Event Sponsorship ( Team

Management

Professional experience

Richter+Ratner, New York, New York ( 2007-Present

Boutique 97 yr. old real estate and construction management firm focused on

specialized, complex projects including green buildings, educational,

institutional and retail projects. Annual revenues exceed $70 million.

Marketing Director / CTO

Establish sales/marketing foundation for newly created company strategy.

Participate in corporate strategy meetings, solicit introductions, meet

with potential clients, create project proposals, and manage production of

all marketing collateral. Supervise marketing staff and outside vendors.

. Positioned company for future growth by reconfiguring company structure,

corporate business development, and marketing goals.

. Aligned business strategy with corporate goals by creating new regional

business strategy for northeastern US region.

. Improved impression/brand of company via seminars, roundtables, article

sourcing, and active networking earning personal

introductions/recommendations to new prospects.

. Introduced cohesive/consistent marketing materials including brochures,

project sheets, white papers, and resumes to portray consistent, cohesive

brand.

SCIAME, New York, New York ( 2002-2006

High-profile real estate development and construction management firm

leading some of the most prestigious architectural/development projects in

New York City, Connecticut, and Long Island. Annual revenues exceed $170

million.

Director of Marketing / CTO

Managed all marketing activities, served alongside CEO/VPs on business

development team, identified potential projects, and represented company at

speaking engagements, site tours, banquets, events, and selection

interviews. Created/managed company's public relations strategy, directed

all advertising strategy/direct mail campaigns, produced all

proposals/external/internal communication, created videos/websites, and

selected/managed all vendors. Supervised up to 6 staff and managed budget

over $600,000.

Marketing Enhancements:

. Built effective marketing strategy to differentiate company from

competitors for first time in over 30-year company history, guiding CEO

in fundamentals of corporate branding/marketing.

. Created distinct, renowned brand and built entire marketing

department/staff from inception, directing PR firm, designing all

advertising, and developing project completion mailers clients,

architects, media contacts and other distinguished government office

holders.

patrick reid johnson ( Page 2 ( ******************@*****.***

Director of Marketing Cont.

. Boosted total contract awards to $500 million - up 100% - by targeting

architecture community and redesigning proposals, creating convincing

presentations and retargeting advertising to portray award-winning work

plus projects in process, boosting company to become benchmark builder

for architecturally significant and high-profile projects.

. Represented company and prepared presentation to Governor and Mayor of

New York, eliminating unfortunate controversy surrounding the World Trade

Center Memorial and aligning architects, politicians, and victim's

families.

. Company named New York Construction magazine's Company of the Year in

2006 after earning such milestone projects as the Guggenheim Museum

restoration and the Pierpont Morgan Library & Museum project.

Process Improvements:

. Increased proposal win rate to 30% - 3 times the former rate - by

tailoring proposals to clients' needs.

. Streamlined process of providing customized marketing collateral by

designing project database to track/house images, proposals, and project

information.

. Reduced collateral printing costs 2-fold and eased dependence on vendors

by creating in-house solutions with excellent quality/design abilities.

ThinAirApps (now a division of PalmOne Inc.), New York, New York ( 2000-

2002

ThinAirApps was spun off by previous employer CTNY to develop a mobile

software platform to enable enterprise applications to run on wireless

personal devices.

Business Development Manager

Built domestic/international partnerships, conducted financial modeling for

future product, identified potential product features using industry

insight, conducted investor relations during company's infancy, represented

company at trade shows, oversaw PR efforts and trained staff.

. Personally closed over 60% of first generation's sales to quickly

penetrate market and forged partnerships with companies such as UBS

Warburg and Johnson & Johnson, drafting initial company strategy

documents/financial models, and proposing additional product features for

subsequent product versions.

. Built non-exclusive partnership with Japanese vendor to internationalize

ThinAirApps' technology and market it in Japan at no cost to ThinAirApps,

generating revenues of $100K per year.

. Secured over $500K in revenue by leading international expansion

strategy, identifying/qualifying international resellers/partners, and

negotiating profitable contracts in Europe, Asia, and South America.

. Company's growth prompted its $19 million acquisition by Palm Inc.

Career Note: Joined technology architect and web developer CTNY while still

an undergraduate as an Engineer/Sales Engineer serving as a

consultant/problem-solver for companies such as Tiffany & Co.

Affiliation

Society for Marketing Professional Services

Jersey City Waterfront Parks Conservancy Board Member

Computer skills

Microsoft Office, Publisher, PowerPoint

Adobe InDesign, Acrobat, Photoshop, Illustrator, Premiere Pro; Quark

Express

Also proficient in managing IT infrastructure including Microsoft Exchange

Education

Bachelor of Arts in Psychology

New York University, New York, New York

Undergraduate Liberal Arts Courses

Middlebury College, Middlebury, Vermont

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