C H R I S T A T R AV I E S A
TH
ATLANTA, GEORGI A 30309
C H R I S TAT R AV I E S A @ H O T M A I L . C O M
SUMMARY
A results driven and accomplished sales executive with a proven track record of achievement in strategic
planning, business development, brand management, key accounts, product management, marketing, HR
planning, training/development, and recruiting. Secures new customers by understanding the obstacles and
opportunities within markets, then creating solutions to benefit customer needs. Utilizes broad knowledge
base and skill set to ensure a company remains competitive within the field. A forward thinking leader who
secures an organization’s place at the forefront of the industry.
PROFESSIONAL EXPERIENCE
GlaxoSmithKline Saint Petersburg, Florida
Senior Sales Representative
2004 2010
Promoted and increased pharmaceutical product sales to medical prescribers and personnel within the
primary care, specialist and pharmacy institutions. Organized, coordinated and followed an efficient and
strategic call routing plan among members within GSK and co promotion teams. Managed pharmaceutical
sample inventory based on FDA and company guidelines. Supported value, safety and disease state
awareness with a positive attitude, ethical performance, and a passionate sense of urgency. Met and
exceeded sales goals formatted by daily, quarterly and annual business plans based on territory, district,
regional and national expectations. Specialty experience includes: Pulmonary, Allergy, Otolaryngology,
Pediatric, Urology, Gynecology, Neurology and Psychiatry.
Awarded 1st in region for Ventolin HFA market volume growth, Q1 2010.
Awarded 1st in region for Veramyst market share growth, Q4 2009.
Successfully launched Treximet ranked top region in the nation, 2008.
Achieved 105% portfolio goal as an MCR/Specialty Representative, YTD 2007.
Successfully launched Boniva Injection 1st in Nation (Lakeland), 2006 .
Ruby Winner’s Circle Tier Award based on portfolio performance: 4th in region (top
18%)/23rd in nation (top 4%), 2005.
Successfully launched VESIcare and remained within top 4 representatives in region for YTD
Market Share; Region consistently ranked 1st in nation, 2005.
Awarded “Top In Class” performance for going above and beyond standard expectations in
Phase I training (RTP), August, 2004.
Awarded “Rookie of the Year” within regional new hire group, PCRM 2004.
Received Bronze Spirit Awards for: Exceeding expectations as sole respiratory TST rep
(2007), Recognized Exceptional Action as MCR (2006), Advantage Advair Contest (2005), Flonase
Race to Goal Contest (2005), Weekend Volunteer for FAAIS and PriMed Conventions (2005), Play
Dough Advair Contest (2004), Volunteer, Asthma Walk (2004).
Shred it Corporation Atlanta, Georgia
Sales Representative 2003 2004
Sold on site shredding/recycling services to companies within the medical, financial, mortgage, legal and
software industries. Developed a specified territory by identifying and targeting prospects through extensive
outside cold calling, phone prospecting, and on site appointments. Maintained positive relationships with
current client base, upgraded clients accordingly and promoted a constructive and professional attitude
within sales team. Met and exceeded daily, weekly, quarterly and annual sales goals developed from
personal and management business plans.
Exceeded annual sales quota (110%) for 2003.
Awarded Top Sales Representative within the region for October 2003.
Successfully sold and maintained regional shredding/recycling accounts with companies,
including but not limited to, CitiFinancial, Atlanta Medical/Tenet Hospital, Regions Mortgage, and
Verizon Retail.
Selected by regional management to assist in recruiting and training three new sales
representatives in December, 2003.
AppleOne, Incorporated Atlanta, Georgia
Account Executive
2002 2003
Marketed employment opportunities to corporate industries through outside cold calling, inside
telemarketing, appointments, and direct mail. Recruited, interviewed, screened and matched qualified
candidates to clients’ specific job order requirements. Maintained client needs through ongoing follow up
and customer service.
Increased overall monthly office profitability by 48%, averaging four new clients per month.
Remained within top 3 out of 24 regional account executives in sales revenue figures.
EDUCATION
Tulane University, New Orleans, Louisiana
Bachelor of Arts, Psychology, 2000
Minor: Business Marketing
Independent Study/Medical Research
Tulane University Psychology Department; New Orleans, Louisiana
Spring Semester, 2000
Assisted PhD Professor in the compilation and revision of medical journal articles relating to
the subject of social science within inner city schools.
Completed 20 page thesis on specific observations and testing procedures.
C O M M U N I T Y I N VO LV E M E N T
Senator Haridopolos Medicaid Healthcare Seminar, August 2010 (coordinator)
Saint Petersburg Young Professionals/ Chamber of Commerce
On Our Own Tampa Bay
Saint Petersburg Asthma Coalition
Tampa Cystic Fibrosis Foundation
Campaign for Trey Traviesa Florida House of Representatives, 2004 2008