Design Sales

Madhura Walve

Certified Usability Analyst - CUA I User Experience Design Lead I User

Experience Strategist I User Interaction Designer

Irving, TX 75063 U.S.A. I Email: *********@*****.*** I Cell: + 1972 740

5369

www.madhurawalve.com [pic]

Objective

To utilize multi-national and multi-cultural experience to lead a practice

of user-centered design professionals in order to aid in product development

and branding.

Summary

Madhura is a Certified Usability Analyst (CUA) with over 8 years of

multi-cultural experience in designing rich and intuitive User Interfaces

(UI) and branding for Fortune 500 companies in various media.

A product of the premier arts institute in India, Madhura's strengths lie in

usability oriented research and branding and the tenacity to see projects

from concept through to deployment. An artist with infinite energy and a

stickler for detail, Madhura strikes a fair balance between a dreamy artist

and a pragmatist.

Madhura has worked her way up the ranks from a Web Designer through to a

User Interface Design Lead. This puts her at equal comfort working hands-on

or in a lead position in a team. She engages equally well with subordinates

to articulate requirements and manage tasks, and with CXO-level officials to

communicate complex ideas with clarity and simplicity.

Areas of experience include corporate & product websites, desktop

applications, intranets, eCommerce websites, mobile phone applications and

multi-purpose Kiosks.

Qualifications:

Certified Usability AnalystTM - 2009

Human Factors International, Fairfield, IA, U.S.A.

Bachelor of Fine Arts - BFA (Specialization in Visualization and Typography)

Sir J.J. Institute of Fine Arts (Applied Arts), Mumbai, India (5 year

degree program)

Diploma in Multimedia and Web design, Mumbai India

Member of the Usability Professionals Association

Skills:

Development: HTML, CSS, Limited JavaScript, Web 2.0

Productivity: Microsoft Word, Excel, PowerPoint

Web: Dreamweaver, Flash, Fireworks

Desktop: Illustrator, Photoshop, ImageReady

Platforms:

Windows: 98/2000/XP/Vista

Work Experience

User Experience Design Lead

Aftek Limited, Pune, India (Aug 2005 to July 2008)

Creative

Responsible for site architecture (design) and navigation design,

Hands-on experience in HTML and CSS to Web 2.0 layout standards based on the

contemporary media and technology

Overhauled the company's branding by weaving all media under a common

concept

Created prototypes using story-boards, user flows, wire frame models to

elucidate rich visual experience

Worked on large scale product and services websites from concept and

developed brand messaging for clients

Created business brands for clients; designed logos, business cards,

brochures, indoor and outdoor panels for product promotions from concept to

completion

Acted as a bridge between creative design team and production teams

Managerial

Lead a team of 5 Web Designers and User Interface (application) Designers

Facilitated strategic brainstorming in creative design and presented

consolidated view to CXO-level stakeholders.

Initiated User centered analysis and Usability tests on focus groups for

various software products.

Managed design projects and maintained regular interaction with internal and

external stakeholders

Formulated and implemented a structured design process to ensure person

independence and seamless interaction with mainstream production teams

Collaborated with Sales and Marketing teams for pre-sales by design effort

estimation and development schedule for proposal responses

Accomplishments

Received commendation from US-based customer for professionalism and

commitment exhibited in completing branding collaterals in time for product

launch, and for quality

Applauded by superiors and subordinates for bringing order to the design

approach within the organization

Improved turnaround time for design aspect of requests from Sales and

Marketing

Impressed with quality of work and inter-personal skills, was personally

enlisted by the CEO to handle sister company's design and branding

Senior Web Designer

AtosOrigin, Mumbai, India (Jan 2001 to Dec 2004)

Produced and executed design and development of various website projects,

promotions and online marketing solutions, both in-house and global clients

Created base websites in HTML/CSS for Fortune 500 companies

Lead localization projects in 11 languages

Interacted with global customer teams across time zones and cultures

Produced superior quality work in a highly dynamic and high pressures

environment

Promoted and handed team-lead responsibilities in 2 years owing to superior

inter-personal skills; started as one of the first recruits of a 15 member

team, cultivated team members as the team grew to 100 in 4 years

Web Visualizer

Starbiz Studio, Mumbai, India (July 2000 to Jan 2001)

Collaborated with creative team to design and produced computer generated

artwork, icons, logos for websites

Designed layouts, graphics for marketing collaterals and product brochures

References available upon request.

Contact this candidate