Sales Manager

562-***-**** ***********@*****.*** Trish Rojas

[pic]Summary

Experienced in marketing, business development.

project and event management. Created various

marketing/POS materials, planned and executed

promotional and incentive campaigns, developed

strategies that increased both program

participation and parts sales, and managed

inter-departmental projects. Coordinated surveys

and focus groups as well as prepared analysis

regarding industry trends and competition.

Directed many corporate & community events, which

included marketing pieces, copywriting and public

relations duties. Able to improvise, learn on the

fly and can readily adapt to new challenges.

Hyundai Motor America - Administrator,

Marketing/Business Dev.

Toyota Motor Sales (Adecco) - Sr. Analyst

American Honda Motor Co. (Adecco) - Analyst

U.S. Marketing & Promotions - Corporate Manager,

Operations

Professional

Experience Marketing

Developed, launched and monitored successful Parts

& Service marketing & branding programs - Tires,

Oil, Batteries, Accessories, Apparel, Customer

Loyalty, Corporate Identity. Managed promotional

and sales campaigns, incentives, recognition, and

brand products & merchandise.

Created POS/marketing materials, displays, kits,

internal and external MarCom (program

information/brochures, newsletter, website).

Increased parts sales over 100%, year -over-year.

Increased overall profitability margin by 12%.

Researched possible leads, vendors and specialized

markets for new business opportunities.

Coordinated focus groups, surveys, analyzed

industry/competitor data & trends, target marketing

strategies.

Project/Program Management

Drove expansion of service and parts programs.

Increased participation by 15%.

Managed national, regional and foreign distributor

accounts.

Developed training courses for new products and

programs.

Coordinated regional/national meetings, training.

Preparation, oversight and analysis of

program/project budgets ($5M -20M). Created and

maintained sales tracking reports, analyzed sales

for high dollar products, high/low distributors,

P/L, promotion/discount determination and

utilization.

Administered employee development program.

Event Management

Coordinated regional/national meetings, training.

Managed vendor salon, tradeshow for national dealer

show(s).

Planned & directed corporate sponsored events and

activities - auto shows, displays &exhibits,

product placement, hybrid partnerships, EMA Awards,

Oscars, Long Beach Grand Prix, LA Marathon and

employee special events.

Developed and executed marketing seminar.

Supervisor

Managed office staff.

Oversight of project managers, project teams.

Supervised & trained front line employees (retail).

Monitored and developed management trainees.

Other Responsibilities

Test drive and evaluate pre-production, new models.

Consulted with various departments on design,

development and technical issues.

Forged and maintained vendor relationships.

Reporting & analysis - created specialized reports

and databases in support of programs and

departmental projects.

Lead research for shipping, manufacturers, and R&D

options for price negotiations & vendor

contracting.

Teacher - K-12, Special Education

Volunteer . Taproot Foundation - Marketing Manager, Project

Experience Manager. Manage teams in the development of

client brochures, annual reports or other projects.

Special Olympics Southern California - creative

work, copywriter and public relations/media

assistance.

Community - Board member, volunteer coordinator,

organized high visibility fund- raising events,

holiday activities and other major events.

Directed community programs, communications and

relations.

Skills Windows, MS Office (Word, Excel, Access,

PowerPoint), QuickBooks Pro, MAS 90, CICS,

WAND/Rumba, PeopleSoft, AS400, QMF, Lotus Notes,

Outlook, Adobe Acrobat, JD Edwards

Education 1990-1991 National-Louis University

McLean, VA

B.A., Business Management (Organizational

Development)

Other:

A.A. - Art, Social Services

Certificate - Interior Design

Employment History

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