Manager Sales

Location:

Seattle, WA, 98117

Posted:

August 27, 2010

Contact this candidate

Resume:

Kimberly D. Carlson

*** ** **** **., *******, WA 98117 206-***-**** ***@*********.***

RELEVANT PROFESSIONAL EXPERIENCE

LYFEBANK Seattle, WA

A company offering a novel approach to providing healthcare coverage for

employees

Contract Writer 4/2009 to 10/2009

. Wrote press releases, created content, and updated the Web site.

. Worked directly with the CEO and Chief Marketing Officer.

PEACHPIT PRESS Seattle, WA

Publisher of technology books, eBooks, and videos for creative people

Contract Production Assistant 9/2009

. For the book Photoshop Elements 8 for Mac OS X: Visual QuickStart Guide,

produced artwork, composited, and organized source material.

FLEXCAR Seattle, WA

An innovative, fast-growing, car-sharing company with coverage in 16 cities

nationwide.

Interactive Marketing & Print Production Manager 8/2005 to 12/2007

Promoted from Marketing Coordinator

. Supervised creation and production of intricate and extensive (500+ page)

corporate Web site. Wrote and edited Web content, developed design

elements, and implemented changes using a content management system and

direct HTML editing.

. Acted as project lead on four major Web redesign efforts. Helped define

user experience and develop site structure, navigation, and interactivity.

Coordinated work with a broad array of stakeholders: external and internal

developers, designers, sales, General Managers, and executive team.

. Developed promotional and sales materials, including collateral and broad-

reach advertising. Served as gatekeeper for myriad of daily work requests

from regional markets around the country. Managed designers at all stages

of work. Centralized, streamlined, and brought consistency to the

materials. Took primary responsibility for helping regional markets

standardize their look, feel, and message during a period of remarkable

growth (customer acquisition grew 215% year-over-year between 2006 and

2007.)

. Reported to the VP of Marketing. Also worked closely with technology team

on Web development issues, and with branding agency to craft message and

image appropriate to Flexcar's unique customer base and market position.

. Implemented extensive member communications campaigns, such as

coordinating and developing all materials related to in-car technology

changes.

. Following merger with Zipcar, one of few employees retained by new

ownership for 60-day period to help ensure smooth communications and

transition after company was sold in 10/2007.

BERLEX LABORATORIES, INC./IMMUNEX CORPORATION Seattle, WA

Pioneering pharmaceutical companies focused on R&D. (Berlex purchased

Leukine from Immunex in 2002)

Associate Product Manager 5/2001 to 7/2004

. Created and executed strategic and tactical marketing plans relating to

all promotional endeavors for Leukine, a post-chemotherapy drug.

. Contributed to development of brand strategy, and executed major re-

branding effort. Developed, managed, and implemented materials (product

literature, slide kits, white papers, direct mail, trade show graphics,

journal advertising, videos, CD-ROMs, and award-winning Web sites) for

various audiences. Oversaw and directly contributed to writing, editing,

design, and production.

. Developed relationships with key opinion leaders for the brand.

Incorporated their ideas and needs in new materials.

. Forecasted and managed a $13 million budget.

. Deeply involved in the planning, market research, testing,

implementation, and launch of a new strategic direction and promotional

campaign for the product.

. Received Gold award from the Medical Marketing Association in the

category of Medical Education Innovative Programs for inventing and

overseeing the design and development of a board game (2005).

. Received two Merit awards from WWW Health Awards, a program that

"recognizes the best health-related Web sites for consumers and

professionals" for a Web site I solely managed the redesign of,

www.leukine.com (2004).

. Received the Bravo Award from peers in recognition of significant

contribution to the Leukine team (1/2004).

. Received the Emerald Award, Immunex's highest achievement in marketing

(awarded to Leukine product team, 5/2002).

Senior Product Promotion Specialist, Immunex Corporation 5/1997 to 5/2001

Promoted from Product Promotion Specialist

. Responsible for project management and trafficking of all promotional

programs and materials for Leukine. Position required outstanding skills

in time and task management, vendor management, problem solving, editing,

and organization.

. Managed cross-functional internal approval team. Acted as moderator and

scribe, tasks that demanded in-depth understanding of oncology and

immunology in a highly regulated industry.

. Acted as trainer and advisor to incoming Product Promotion Specialists.

. Assisted in planning and implementation of corporate- and product-