Sales Management
Resume:
Giovany K. Rendon
***** ** *** ******* . *****, Fl 33186 . *********@*******.*** .
BACKGROUND
Task oriented marketing professional with experience growing businesses and
profitability in international markets. Creative, entrepreneurial and
innovative with a broad view for identifying and capitalizing on business
opportunities, building effective teams and providing leadership and
direction. Strong work ethics and commitment to driving results.
AREAS OF STRENGTH
GENERAL MANAGEMENT/ BUSINESS DEVELOPMENT /PROCESS MANAGEMENT
Self Starter and Motivated Sales/Relationship Management
Strong Implementer Problem Solving / Strategic Thinker
Good Planning Skills Good Analytical Skills
Bilingual - Speaking, Reading and Results Driven
Writing
PROFESSIONAL EXPERIENCE
Sr. Marketing Analyst March 2009 to Current
Charge Notification Services Corporation Miami, Florida
C.N.S.C. is a company that delivers peace of mind to consumers while using
their credit, debit or ATM cards and to their financial institutions
through a patented product, Aplomb, which delivers SMS messages real-time
for authorized card transactions. The message includes details of the
transaction, allowing the Cardholder to take prompt action should the
transaction be not recognized.
. Acts as a one-point-of-contact between client and CNSC, following up
on agreed plans and metrics and offering a strong relationship
management roll.
. Manages the development and implementation of the individual clients'
marketing plans and its execution with in-house and external resources
including marketing agencies.
. Works with Marketing and Content to assure alignment with advertising
and consistency with company direction to drive sales and market
leadership in every category including managing affiliate "white
label" programs.
. Evaluates market reactions to marketing plans to ensure the timely
adjustment of strategy and actions to meet changing market and
competitive conditions for clients; utilizes market research to
quantify plans effectiveness as well as other metric integration,
analysis and reporting.
. Establishes and maintains lines of communication between clients,
third party companies and the company.
. Reviews analyses of activities, costs, operations, and forecast data
to determine department's progress toward stated goals and objectives
including the agreed departmental scorecard; develop corrective action
plan as required.
Giovany K. Rendon . *********@*******.*** . 305-***-**** . 786-***-**** .
Page 2
Business Analyst May 2008 to
February 2009
SAFTPAY, Inc. Miami, Florida
SafetyPay is a secure e-payment system that allows all online banking
customers to make online purchases worldwide directly through their bank.
. Responsible helping draw ideas to their logical conclusions; working
typically to assess business problems and processes from concepts,
following a progression from the general to the specific detail and
analysis.
. Provided a bridge for the business in writing business requirements,
solving business problems at the root cause, writing procedures to
high levels of quality and project management to assure solutions were
implemented on time and within defined expectations/standards.
. Elicit business requirements using interviews, document analysis,
requirements workshops, surveys, site visits, business process
descriptions, use cases, scenarios, business analysis, task and
workflow analysis.
. Critically evaluated information gathered from multiple sources,
reconciled conflicts, decomposed high-level information into details,
abstracted from low-level information to a general understanding, and
distinguished user requests from the underlying true needs.
. Proactively communicated and collaborated with external and internal
customers to analyze information needs and functional requirements.
. Analyzed business needs and customer requirements, systems
capabilities and performance standards developing processes that meet
all constituents' requirements. Developed process flows and related
operational manuals.
. Worked independently with users to define concepts and under direction
of business managers.
. Translated customers business needs into applications, processes and
operational requirements.
. Developed requirements specifications according to standard templates,
using natural language and related operational manuals in various
languages.
Manager September 2006 to December 2007
Technicar Diagnosticentro Medellin,
Colombia
A full service auto care center with 12 employees designed to provide
maintenance to automobiles.
. Managed a staff of 12 and related day-to day operations such as:
scheduling, inventory management, quality control and maintaining a
strong focus on customer satisfaction.
. Performed all aspects of Human Resources including staffing,
performance management, training, benefits and compliance adherence
. Ownership of the overall P&L management and related activities to grow
sales and profitability; including promotions and advertising
campaigns, controlling expenses and relationship with vendors.
. Lead the development and execution of marketing and sales plans
resulting in over $120 thousand in yearly revenue.
Giovany K. Rendon . *********@*******.*** . 305-***-**** . 786-***-**** .
Page 3
. Developed and implemented inventory controls leading to a reduction in
losses due to pilferage
. Installed a culture of accountability, management by objectives, and
financial discipline leading to a 10% improvement in profits.
. Developed a promotional plan for the company increasing revenue by a
15%.
Manager/Owner March 2005 - March 2007
Llerashic Park Restaurant-Bar Medellin,
Colombia
Highly competitive Seafood restaurant-bar with lunch and night service in
an upscale market.
. Grew sales by 50 %.
. Managed and established a successful, independent staff.
. Developed creative promotions and advertising to build customer
loyalty resulting in very high occupancy levels.
. Implemented several marketing and loyalty programs leading to a 50%
annual increase in sales during the two years of operations.
. Built a strong relationship with patrons driving repeat business and
increasing referrals.
Negotiated contracts with vendors improving profit margin by 12%.
Summer Work Internships Summer 2002 and
2003
Guadalajara, Mexico
Nexus Market Research: Conducted a market investigation for a company
evaluating the current market to establish a large, upscale spa.
SURAMEX: Internship in the marketing department supporting the development
of marketing campaigns for this mid-size retail import and export company.
EDUCATION and TRAINING
Bachelors Degree in International Marketing, December 2003
Universidad Autonoma de Guadalajara: Guadalajara, Mexico
OTHER
Computer Skills: Advance skills in Office 2003 package: Power Point, Word
and Excel Languages: Fluent in English and Spanish. References Available
Upon Request
Contact this candidate