Project Manager Sales
Resume:
Natalie J. Green
Park Hills, Kentucky 41011
**************@*****.***
Extensive experience as results-oriented marketing, advertising and public
relations senior manager, with deep background in journalism, project
management and creative direction.
Experience: Overview
Exceptional award-winning writer and design supervisor; 20+ years
management in corporate and agency marketing/advertising settings.
Public relations practitioner with skills in all disciplines.
Fully versed in all writing backgrounds; highly-proficient editing skills.
Expert project manager, all phases.
B2B and B2C direct marketing background; customer retention specialist.
Recent Achievements
Increased paperless billing by 22% via national public relations
environmental/education program.
Led creative team in brand identity campaigns; increased company's unaided
awareness among target group from 36 to 48% in 2 years. Achieved 2%
increase for policies in force.
Created and produced complete advertising campaign in 3 days for new health
insurance products resulting in $1 million in sales by single agent over 3-
week period.
Co-chaired national presidential PAC; co-wrote full-page ad published in
New York Times. Oversaw development of on-line grassroots petition
garnering a quarter-million signatures within 6 months.
Devised and implemented national public relations program, which succeeded
in saving state's oldest elementary school.
Successfully pioneered social media marketing efforts in highly traditional
setting.
Professional Strengths
. Committed to drawing on substantial experience in project planning and
execution, achieving completion within extremely tight deadlines.
. Dedicated to developing realistic budgets and operating within them.
. Able to shepherd multiple major projects simultaneously, from
origination through distribution and follow-up; capable oversight for
60-80 projects at any given time, with flexibility to redefine
priorities on short notice according to needs.
. Cost-conscious leader, always seeking most efficient sources and
production approaches.
Career Path
1/02 - 10/30/09
American Modern Insurance Group
Amelia, Ohio
Senior Marketing & PR Manager/Creative Team Lead
. Led in-house team in effective and award-winning national
advertising/promotional campaigns; reworked all materials into
attractive multimedia pieces with high-impact look and feel.
. Devised strategies to achieve measurable, continuing impact, including
popular sales incentive programs and cross-selling opportunities among
independent agents.
. Oversaw B2B and B2C campaigns, positioning company in more
recognizable, positive light in competitive niche environment.
. Introduced close collaboration with Sales and Product Development to
establish strong centralized brand; produced materials in keeping with
brand strategy.
. Developed and led first blast e-mail outreach program to agents,
establishing familiarity with new and existing products and building
loyalty through useful tips. "Tip o' the Mornin'" became very
popular, with a high open-rate and positive anecdotal response.
. Led continuing effort to revamp company Web site, providing more user-
friendly environment through attractive design and readable copy.
. Devised and established first full-time in-house public relations
division in company's 70-year history; first national campaign
resulted in 22% paperless billing increase, and helped cement customer
relationships by generating higher name recognition among consumers.
. Mentored and developed entry-, mid- and senior-level writers, honing
and encouraging individual styles to leverage top-notch strategic and
creative abilities.
. Took final editing responsibility for output, team of 6 writers and
graphic designers. Devised and developed in-house style guide
supplementing AP Stylebook, in order to achieve cohesive messaging
across all company lines.
3/00 - 1/02
Smart Papers (formerly Champion Paper/International Paper)
Hamilton, Ohio
Public Relations and Internal Communications Director
. Identified communications needs and implemented relevant projects
directed to customers, community, employee and media audiences.
Served as media liaison during two buyouts; local media interviews
helped defuse labor-management issues.
. Predicted and responded to potential work force and media issues;
advised top management and scripted solutions.
. Redesigned internal communications to involve and empower union and
salaried employees. Collaborated with Sales to ensure cohesive
messaging, B2B and B2C.
10/88 - 1/00 (1/00 to 3/00 as full-time consultant)
Great American Financial Resources (Loyal American Life Division)
Cincinnati, Ohio
Advertising Manager
. Managed and developed B2B and B2C corporate advertising campaigns;
infused materials with universal look and feel.
. Devised company's first branding effort with effective contemporary
design around extremely well-received theme, "Benefit from Us."
. Held responsibility for all advertising/PR materials including direct
mail, telemarketing scripts, corporate speeches; trade show materials;
internal/external newsletters; sales training materials and scripts,
skits, jingles; final editing; photography.
. Supervised in-house staff and free-lancers, ensuring collaborative
team environment.
Additional Experience: Highlights
Adjunct instructor in advertising and public relations, Spring Hill
College, Mobile, Alabama, 1987; adjunct instructor, marketing
communications, University of South Alabama, Mobile, Alabama, 1987-88.
Self-employed, concurrent with full-time employment, for 15+ years as
communications consultant/writer/editor in all media.
Awards
Multiple Best of Show awards, Insurance Marketing and Communications
Association.
First place award, National Catholic Education Association.
HOW Magazine national finalist.
Best of Show, Advertising Federation of Greater Mobile, Alabama.
Multiple Gold and Silver Addys, Advertising Federation of Greater Mobile.
First Place Award in Advertising; Southern Public Relations Federation
(AL/LA/MS).
Alabama Associated Press Association, 2 Outstanding Achievement Awards for
newspaper feature writing.
Education
University of South Alabama, Mobile, Alabama, Political Science, GPA 3.9.
Memberships
Insurance Marketing and Communications Association.
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