LARRY BLOOM
**** ****** ****** *************@*******.***
Edina, Minnesota 55436 952-***-****
Professional Profile
. Strong background in marketing includes sales, account manager, project
management, proposal development, and collateral design, backed by BS and
MBA degrees.
. Previous experience with computer and printing sales.
Professional Experience
Printers Marketplace, Minneapolis, Minnesota 2008-present
Sales
. Sell print, web, direct mail, and e-marketing advertising for Printers
Marketplace.
. Manage approximately 1,000 accounts and grow the customer base through
networking, referrals, and cold calling.
. Attend trade shows to present our product to potential customers.
2010
Kaplan University 2008-present
Adjunct Instructor
Online instructor for marketing classes
. Each week present a one hour audio class for online classes using Adobe
Connect.
. Active in discussion threads in the class which consists of writing every
day.
Allianz Life, Minneapolis, Minnesota 2002-2008
Designer/Account Representative
. Designed applications, collateral pieces and forms (print and web) for
Allianz internal clients.
. Lead the bar code project from the design side which increased the
efficiency of tracking 30 agreement documents used in over 300
applications.
. Participated in a $6M project to convert all documents and forms into pdf
format.
. Consistently produced on time and on budget printing projects.
Bolger Inc., Minneapolis, Minnesota 1999-2001
Designer/Account Representative
. Designed applications, collateral pieces and forms (print and web) for
external clients.
. Consulted with clients and advised on cost-effective methods to market
manuals and forms.
. Supported sales by working with clients to create and analyze what-if
scenarios for new product designs. Tasked with managing largest corporate
account and all related projects.
. Managed migration of over 1,100 forms and manuals to print-on-demand and
Web-based formats for St. Paul Companies client.
Education/Professional Development
The University of St. Thomas, Minneapolis, Minnesota, Masters of Business
Administration, Marketing
St. Cloud State University, St. Cloud, Minnesota, Bachelor of Science,
Marketing
Premier Training, Inc., Edina, Minnesota, Certified Internet Webmaster
Certificate
University of Minnesota, Minneapolis, Minnesota, MIS Certificate
Computer Skills
Proficient in Mac & Windows, Word, Excel, Quark, InDesign, Photoshop,
Illustrator, Acrobat, and Adobe Connect.