Sales Marketing

Mike Gordon

**** ****** *** *****, **********, GA 30022

404-***-**** (mobile) 770-***-**** (home)

************@*****.***

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GOAL

Manage, direct and expand your marketing activities through communication

and promotion of product benefits in accordance with detailed program

objectives for maximum success.

BUSINESS TALENTS

* Exceptional communications skill set (written and oral)

* Unique ability to communicate technical and scientific information within

a structured environment

* Innovative problem solver

* Manage multiple and diverse projects within specific time frames

* Introduce new programs

* Increase team effectiveness

SPECIAL ACCOMPLISHMENTS

Wilwat Properties: Developed and managed comprehensive marketing

communications program for leading metro-Atlanta apartment property

developer including print and broadcast ads, brochures, ad specialties and

10 integrated websites resulting in occupancy rates consistently 20%+ above

competition.

Mellco: Developed and activated the first brand identity program in the

industry for treated lumber products including in-store displays, product

tags, print ads, sales brochures, deck construction plans, publicity and

dealer aids resulting in selection of Mellco brand as primary treated

lumber supplier to more than 200 Wickes retail lumber outlets.

Paradyne Corp: Created and activated a unique incentive program blending

custom design, special packaging, motivational correspondence and specialty

advertising products that catalyzed the sales force to dramatically

increase sales of specific tech products resulting in a 78% sales increase

in less than 4 months.

PROFESSIONAL EXPERIENCE

STATE-IT/ADS UP President, 10+ years

Responsible for providing creative services and specialty advertising to

diverse organizations such as tech and consumer companies, legal

associations, universities and Chambers of Commerce. Designed and produced

corporate image brochures, annual reports, print ads and web sites. Written

thousands of news releases, magazine articles, brochures and annual

reports; Created industry niche for state-shaped and state-related

products.

PRIOR EMPLOYMENT: More than 10 years experience in marketing

communications, public relations and advertising with Fairchild Space and

Defense Systems, Molesworth Associates and Southern Public Relations.

EDUCATION

BBA, Management/Marketing, Hofstra University, Hempstead, NY

New School for Social Research: Graduate Studies in Psychology, NY Georgia

State University: Graduate Studies in Marketing Research, Atlanta

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