Sales Marketing
Resume:
ELIZABETH ANN ELKO
***.****@*****.***
Arlington, VA 22203
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Passionate, self-starting Marketing and business professional with
experience creating promotional materials and working with nonprofits
seeks position in event coordination, corporate communications, business
development or strategic planning that engages both creative and
analytical skills. Strengths include developing networks to build
interpersonal relationships, executing events and volunteer programs,
and working independently in a fast-paced environment.
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EXPERIENCE
July 2009-May 2010 Cvent, Inc., McLean, VA - Marketing Associate,
Sales Associate
. Researched 20 event management software competitors,
organized data into Excel spreadsheets, and communicated
data to aid in customer acquisition and execute deals up
to $80k
. Trained and presented to 30-50 members of Cvent sales
and product adoption teams on competitive research
processes to ensure synergy between departments
. Trained under India-based research team on Search Engine
Optimization to maximize results on Cvent's competitors
and their strategies
. Used social media technologies in promoting Software-as-
a-Service and industry Best Practices
. Featured among the "Popular Blog Posts" in Cvent's Dec.
2009 and Jan. 2010 e-Newsletters
. Created marketing materials (brochures, handouts) for
tradeshow and prospective clients
. Completed extensive 6-week event management sales and
CRM system training course
. Worked for U.S. and Australia event management sales
teams
June - August 2008 DISH Network, Englewood, CO - Marketing Intern
. Developed cost-benefit analysis of special incentive
program by researching, gathering data and graphing
sales trends to formulate recommendations for future
promotion strategies
. Evaluated effectiveness of current promotions to
identify areas of improvement
. Presented to DISH Network's CEO and Board promotion
strategy recommendations
. Analyzed competitor prices in consumer advertisements to
identify DISH Network's cost benefits
June - Aug. 2006, 2007 Prudential Financial, Sales Agency in Warren,
NJ - Marketing Intern
. Created marketing summary guides for the entire agency
and for sales associates based on targeted demographics
. Identified, scheduled, and coordinated a majority of the
agency's sales associate recruiting/interviewing process
. Delivered presentations to sales associates on marketing
services to their target audiences
. Designed layout and wrote content for sales associates'
personal brochures to support their marketing efforts in
specific regions and target markets
EDUCATION
2005-2009 University of Virginia, McIntire School of Commerce
Bachelor of Science in Commerce, May 2009
Concentrations in Marketing and Management
RELEVANT AWARDS & ACTIVITIES
July 2010 - Present Woodrow Wilson Bridge Half Marathon
. Serve as Assistant to Event Director in executing
inaugural race and securing sponsors
June 2010 - Present Team Aquaphor Athlete
. Chosen out of 1,500 top age-group endurance athletes
across the U.S. for Aquaphor sponsorship
. Race competitively in marathons, half-marathons, 10-milers
and other running events
Oct 2009-Present Volunteer for DC-based nonprofit, Rock Recovery
. Spear-head the coordination for inaugural 5k Race
fundraiser
. Solicit donations from local businesses, vendors and
community groups
. Coordinate events to educate community and raise awareness
about the importance of making healthy lifestyle choices
Aug 2009-Present Active Lifestyle Advisor and Active Ambassador
. Help shape the way companies conduct business and
determine the sports products/athletic services they
provide through research, surveys, product trials and
exclusive tests
. Serve as "voice" of athletes, parents and fans nationwide
Fall 2009 Trip to Uganda with Ignite Global
. Aided nonprofit organizations working on strategic
community-building projects in Gulu and Kampala, Uganda
Summer 2007 "English Week" at Lang Fang University - Beijing, China
. Taught English as a Second Language
2006-2009 UVA Women's Leadership Development Program
Planning Committee
. Planned program schedule, contacted guest speakers and
solicited donations for 60-person event
. Led small group of 10 nominees in leadership-building
activities prior to and during the program
2008 Henry C. Hurt Scholarship - Awarded by the McIntire
School of Commerce
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