Manager Marketing

Yvonne Hunte

**D Hillside Terrace

White Plains, NY 10601

Telephone: 917-***-**** E-mail: ********@*****.***

SUMMARY OF QUALIFICATIONS:

q Quantitative analysis q Writing and communication skills

q Online marketing

q Content Management systems q Vendor & client relationship management q

Analytics programs

PROFESSIONAL EXPERIENCE

LINKSHARE CORPORATION, New York, NY

Online Marketing Account Manager

01/2006 - 11/2009

Served as online marketing account manager for a large, diverse portfolio

of retail advertisers and lead generation affiliate programs on a global

scale, with a focus on client satisfaction.

Analyzed program/campaign/ecommerce transactional data, created

presentations, spreadsheet models, reports.

Developed knowledge and understanding of company's software and

technology platform and supported clients on the use of the web based

marketing, publishing and analytical tools.

Served as primary point of contact for clients; pre and post launch,

supported high volume of requests & issues.

Handled digital marketing launches for new accounts.

Assisted advertisers with adoption of best practices and online

tools, recommended promotional opportunities.

Monitored post sale technical deliverables and ensured that client

issues were handled efficiently.

Worked with channel management team to optimize traffic, conversion,

lead/sales volume, profitability, and assisted with identifying and

executing email and pay per call projects.

Involved with development of user guides for network tools.

Initiated development and deployment of HTML newsletters, worked with

agency for digital deliverables.

Monitored marketing content within the advertisers platform.

Troubleshoot technical problems, test links, submitted technical

requests and acted as client liaison.

Conducted client training for use of proprietary online platform.

Supported sales team, handled up-sells and worked on contract

renewals.

Met revenue goals, and handled publisher recruitment and

optimization.

Led Client calls to review campaign performance and marketing

strategy and followed up on action items.

Affiliate Relations Associate

09/2005 - 01/2006

Handled online distribution of information to affiliate partners to support

online e-commerce marketing campaigns, this included company initiatives

and best practices.

Acquired technical knowledge of the online affiliate marketing

platform and effectively communicated with and assisted online network

publishers via online communications tools.

Provided online support to affiliate partners with creating and using

marketing channels, joining merchant programs, resetting passwords, and

generally navigating and effectively using their online marketing accounts.

Collaborated with Account Managers, IT Dept., Sales, and Accounting

Dept. to resolve affiliate inquiries.

INDEPENDENT CONSULTANT 12/2001 - 08/2005

Online Web Content Manager

Formatted and posted web content for online website.

Accessed proprietary content management system to edit and format

articles and reviews

Updated email subscriber database.

Established links for reviews and articles

Wrote music reviews of new album releases.

COLUMBIA HOUSE, New York, NY 07/1996 - 12/2001

Print Production Manager

Managed print production projects for over six million dollars per year of

direct mail marketing/promotional material for company products; this

included competitive bidding, scheduling, purchasing, cost management,

trafficking, quality control and delivery.

Analyzed and negotiated quotes and selected vendors

(COLUMBIA HOUSE cont'd)

Page 2 of 2

Prepared and submitted RFQ's to vendors.

Produced and managed schedules, purchase orders and written

manufacturing instructions.

Created complex financial models using detailed production costs to

facilitate efficient bottom line cost analysis.

Managed production costs, and multiple delivery schedules and

prepared project status reports for management.

Responsible for workflow between designers, marketing, traffic,

production, pre-press and printers.

Advised Marketing Department on creative specifications for efficient

execution of marketing plans.

Reviewed art and lasers from design agencies for reproducibility and

accuracy to manage costs.

Maintained relationship with design agencies regarding preparation of

digital art and lasers; also served as liaison with Marketing and

Editorial departments.

Proofed/marked blueprints/color proofs and ensured were corrections

were implemented and sign offs obtained.

Monitored relationships and schedules with vendors and printers and

pre-press shops to ensure schedules are met.

Produced final purchase orders and analyzed and reconciled final

costs against original estimates.

Mailing Services Coordinator

Managed digital programming, personalization, trafficking package

insertion, and mailing of direct marketing efforts.

Approved blueprints and lasers.

Prepared and routed imaging instructions and job specifications to

lettershops via custom database program.

Monitored delivery of 180 million promotional components per year.

Analyzed quotes and prepared purchase orders.

Reviewed invoices and produced cost reports from original estimates.

NEWBRIDGE COMMUNICATIONS, New York, NY 1991 - 1996

Associate Production Supervisor, Promotions

Managed print production of a high volume of direct mail promotions for

professional and educational books.

Prepared and managed production estimates, purchase orders and

schedules.

Served as key liaison with Art Directors regarding project schedules

and status of art and in-house supplied film.

Flight checked digital files.

Planned and managed workflow between designers, marketing, traffic,

production, pre-press and printers.

Reviewed blueprints and color proofs, and assisted with trafficking

to printers.

Monitored and managed production costs and vendors and ensured

adherence to budgets.

Analyzed and reconciled final costs.

Production Coordinator, Promotions

Managed RFQ's and purchasing of programming, personalization, inserting and

distribution for direct mail promotions for the Weekly Reader educational

periodical.

Handled trafficking and ensured that multiple promotions were

released on schedule. .

Prepared complex specifications for computerized personalization and

lettershop insertion of direct mail packages.

Served as key contact with data processing facility regarding data

specs, and schedules for computer tapes.

Assisted managers with approval of blueprints and color proofs and

interfaced with advertising and media depts.

KRJ ADVERTISING, Farmingdale, NY

1990 - 1991

Traffic Manager

Managed print advertising space reservations with NY metro area

publications (NY Times, Daily News, Newsday) .

Advised sales on ad specifications, costs and schedules.

Planned daily project workflow to ensure deliverables were produced on

schedule to meet deadlines.

Developed relationships with ad reprsentatives at publications.

ACADEMIC CREDENTIALS: Master pf Arts - Graphic Communications Mgmt.

& Technology

New York University, New York, NY

Bachelor of Arts - Journalism/Marketing, Pace

University, White Plains, NY

COMPUTER SKILLS: MS Office, HTML, Salesforce, PeopleSoft, Print

Caf

,

Pho

tos

hop,

PC

&

MAC

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