Sales Customer Service

Lawrence N. Lerner

***** ******** **** *****, ********** 92064 (858) 354-

**** *****@**************.***

Vice President of operations

Budgeting & Cost Control / Business Development & Strategy / Forecasting /

Negotiations / Sales / Startups Contracts / Franchising / Turnarounds /

Mediation / Acquisitions / Due Diligence / Staff Development / P&L

As a senior executive experienced in all aspects of corporate management, I

have overseen day-to-day operations for a number of corporations and worked

with clients in a variety of industries. Adept at problem-solving,

budgeting and cost control, I have negotiated multi-million dollar deals,

reduced expenses and driven revenue growth.

My experience includes the development and implementation of regional and

national sales programs and the deployment of winning teams that

significantly increased market share. Savvy to the need for technological

advancements, I incorporated IT applications to streamline efficiencies. My

additional key strengths include:

o Ensuring lean operations to meet and exceed company goals.

o Managing client relations and delivering exceptional customer service.

o Implementing policies and procedures to increase productivity.

o Solving complex problems to avert crisis situations.

I hold a PsyD from The California School of Professional Psychology, an MBA

from Pace University and a BA in Finance from Hofstra University. I am a

Certified Business Broker (CBB) and hold my California Real Estate Brokers

License. I have entrepreneurial tendencies and work well with people at all

levels.

Selected Accomplishments

Saved sale through successful negotiations. Empire Business Solutions buyer

cancelled purchase of business after due diligence revealed seller made

less money than claimed with higher outstanding debt. Convinced seller to

pay off debt and reduce selling price. Negotiated new purchase agreement

with buyer to achieve win-win outcome.

Implemented IT systems to attain cutting edge. In order to provide superior

service and better compete, Empire Business Solutions needed to go virtual.

Researched IT applications and implemented numerous technological changes.

Moved to forefront of the industry by providing excellent and timely

customer services.

Designed and instituted sales training program. Liberty Fitness lacked a

training program for area developers selling franchises. Developed and

implemented complete training program, including curriculum. Improved

training procedures, significantly expanding area developer's knowledge and

understanding of franchise sales process.

Turned around floundering company. Liberty Fitness was burdened by a multi-

million dollar obligation to its main vendor, the major obstacle preventing

sale of company. Negotiated with vendor securing release of company

obligation, allowing for company to restructure, and facilitated

acquisition of company by investor group.

Led innovative marketing campaign to secure contracts. Staff America, a

merchandising company, was competing against larger competitors for major

Lowe's contract and needed competitive edge. Developed creative strategy

that gave added value to Lowe's vendor customers. Impressed Lowe's,

procuring multiple future contracts.

Career History

CEO, Empire Business Solutions, 2007 to Present. Oversee day-to-day

operations of this startup firm that brokers businesses. Established

corporate structure, developed marketing and sales programs, and listed

over $30M in businesses for sale since 2008. Protect client confidentiality

and formulate solutions to close deals. Hold full P&L.

Vice President of Operations, Liberty Fitness Holdings, LLC, a fitness,

health and wellness franchisor, 2004 to 2007. Oversaw franchise services

and support, HR, real-estate and construction, sales, accounting, IT and

training departments. Set policy, negotiated contracts and mediated

disputes. Managed eight staff and $1.2M budget.

Vice President of Operations/Sales, Liberty Fitness, Inc., 2003 to 2004.

Negotiated company sale and oversaw due diligence during corporate

acquisition. Established business plan and sales tools to increase sales.

Sold 50% of franchises, earning company recognition as one of the fastest

growing franchisors in the U.S. Held full P&L.

Earlier: Director of West Coast Operations, Staff America Store Services,

Managing Partner, Photon of North America, an amusement and entertainment

center; CEO, Home Improvement of Charlotte. Psychology Intern.

Additional Information: I was named "Empire Ambassador of the Year" by

Empire Business Brokers. I am an active second degree black belt in Tae

Kwon Do, and my other interests include hiking, jogging and golf.

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