Manager Marketing

FREEMAN SETRANA

*** ****** ****** • East Dundee, IL 60118 • 847-***-**** • *******.*******@*****.***

SEARCH MARKETING MANAGEMENT

INTERNET MARKETING • SEARCH ENGINE OPTIMIZATION • E-COMMERCE

WEB DEVELOPMENT / WEB ACCESSIBILITY / MANAGEMENT

INNOVATIVE AND ANALYTICAL MARKETING MANAGER who combines a technical background in web

development, deep knowledge of search engine optimization, and solid Internet Marketing experience to optimize

strategies that drive website traffic growth. Key strengths include:

Targeting massive traffic generation;

Maximizing the effectiveness of social network marketing;

Analyzing large quantities of data across marketing channels;

Creating efficient opt-in and landing page strategies;

Performing web accessibility compliance analysis;

Executing code solutions for complex websites of large e-commerce organizations.

CORE COMPETENCIES

Three-plus years’ experience in Internet Marketing, search engine optimization, e-mail auto

responder strategies, and massive online traffic generation.

Ten plus years’ experience designing CMS-driven websites and user-centered web interfaces.

Deep knowledge of HTML, CSS, XML, JavaScript, and content management systems.

Excellent time management skills and tradition of reliability and delivering high quality results.

Demonstrated ability to thrive in fast-paced and highly flexible environment.

Technology expertise in SEO tools, Excel data modeling, pivot tables, web analytics tools, and

search engine referral tracking/benchmarking.

Articulate communication, meticulous organization, and attention to details.

PROFESSIONAL EXPERIENCE

SEARS HOLDINGS CORPORATION, Hoffman Estates, IL 02/07 – present

Marketing Manager, Search Engine Optimization (SEO) (06/10-present)

Develop and execute marketing and SEO strategies on large, complex websites, including sears.com, kmart.com,

mygofer.com, and associated portfolio of brand properties to maximize organic traffic growth.

Identify and champion for site enhancements that maximize ROI and increase rank of natural

search result listings. Review all sites to ensure consistency and regulatory compliance.

Evangelize SEO, train personnel, and educate staff on latest trends in SEO techniques.

Optimize site architecture, URL structures and content for maximized indexing and keyword

relevance.

Research and develop SEO best practices to identify new market opportunities.

Develop strategies that leverage web 2.0, social networking, user generated content, and PR

releases to drive qualified traffic.

Report key metrics and project status to stakeholders; resolve issues that threaten project success.

Front-End Developer/Web Producer (02/07–06/10)

Created, managed and produced content for www.sears.com and www.kmart.com.

Hand-coded clean HTML, CSS, and XML from Photoshop comps and wireframes.

Performed and managed SEO and web section 508 accessibility compliance analysis, generated

reports, and implemented code solutions. Published and closed Sears intranet auction.

Implemented business requests, new features, and website initiatives.

FREEMAN SETRANA

Page Two

LCIC, Hoffman Estates, IL 08/03 – 02/07

Web Developer / Network Manager

Managed a $27MM facility network, cutting edge phone system, and user accounts. Consulted with external

vendors, Cisco, AT&T and Tri-Tech Corp., to optimize effectiveness and functionality of VoIP phones, voice mail

services, Cisco and Windows servers, and Shelby and Citrix accounts.

Planned, organized and managed LIVE web cast twice a week.

Developed, programmed, and implemented websites for e-Commerce, MP3 pay-per-downloads,

pod casts of daily radio show, microsites, and rich text email marketing.

STRATEGIC STUDIES / E-TUTOR INC., Chicago, IL 08/98 – 08/03

Web and Graphic Designer

Created websites, working closely with sales, marketing, editors, and technical staff to clarify and rectify issues.

Graphic designed online marketing brochure, print advertisements, e-mail campaigns, and trade

show booths.

Attracted qualified investors through comprehensive website redesign initiative.

EDUCATION

M.B.A. • Northern Illinois University, DeKalb, IL December 2010

B. S. in Business Management • University of Phoenix, Schaumburg, IL 2009

Graphic Design / Web Development • College of DuPage, Glen Ellyn, IL 1997-2000

Continuing Computer/Software Training • VTC Online University and Lynda.com

Ongoing professional development: Internet Marketing seminars and User Interface Design conferences; stay

abreast of online marketing, web, and email trends.

TECHNICAL SKILLS

Web Development: HTML • CCS • XML • PHP • JavaScript

Software: Adobe Photoshop • Dreamweaver • MS Office Suite

Servers: Cisco Call Manager • Cisco Unity Manager • MS Servers

Operating Systems: Windows • Macintosh platforms

Hardware: Cisco IP Phone System • PCs

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