Sales Marketing
Resume:
DANA A. DOSS
********@***.***
Business Development ~ Strategic Planning ~ Analytical
Skills
Accomplished marketing professional with more than 11 years of extensive
experience managing both B2B and B2C sales support and business development
programs within a corporate and agency environment. Expertise includes a
range of branding, advertising, communications, as well as end-to-end
ecommerce solutions. Successful at team-building and leadership,
orchestrating staff, project management, and collaborating effectively with
stakeholders and clients.
Core Competencies:
. Strategic Planning
. Competitive Market Analysis
. Media and Advertising Planning
. Direct and Channel Marketing
. Marketing Communications
. Trade Show Management
. E-commerce Strategy and Development
. Website Creation and Launch
. Field Marketing
. Lead Generation
. Agency and Vendor Coordination
. Account Management and Retention
. Employee Management and Development
. Budgeting and Expense Control
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Marketing Project Manager - Balboa Insurance Group: 2007-2009
Subsidiary of Bank of America; specializes in personal and commercial
insurance programs for customers such as financial institutions and
mortgage lenders.
. Worked as a liaison between creative services team and company's
Financial Institutions division to help evaluate target markets and
propose marketing strategies to support sales team
. Designed and managed the project work-flow of over 60 strategic
marketing projects/programs which supported the annual marketing plan;
worked with external agencies and internal creative team, clients and
management to ensure superior brand positioning
. Oversaw the creative development, including the overall look and feel
and messaging, during company's extensive rebrand launch, which
included revising and creating corporate brochures, product sheets,
and collateral materials, putting together content and look for
company website, and organizing multiple internal launch events; all
successfully completed at 45% under projected budget
. Worked on the development and roll-out of an interactive client
website; this included website functionality planning, naming the new
website program, and building a Flash Demo to train sales support team
and clients
. Supported annual advertising campaign and drove the creative
development of multiple ads that continue to run in industry
publications
Marketing Manager - Sales support and communications - Argent Mortgage
Company: 2005-2007
National wholesale mortgage lender that sourced loans through mortgage
brokers and bankers.
. Managed company's sales support team that was responsible for
developing and implementing all the highly effective marketing sales
support materials for over 800 national sales representatives;
increased the number of sales support materials by 35% while remaining
under budget
. Created and directed over 20 new marketing programs, e-commerce
promotions, and program/product launches that helped to increase sales
volume, customer count and strengthen customer relationships
. Worked closely with executive sales team on program development and
execution; trained executives and sales representatives on sales
support and product launch programs with in-person seminars and web
training programs
. Responsible for all corporate communications to national sales team
including creating/designing/producing a monthly company sales
magazine and implementing a weekly electronic communication which was
the source for all information pertaining to marketing support,
pricing information and guideline updates
. Managed sales support material fulfillment agency and led online shop
website redevelopment, decreased average monthly fulfillment costs by
25%
. Coordinated with web development and programming team to develop the
customer-facing contact portal on company website; improved response
time from one week to under 24 hours
. Managed multi-million dollar sales support budget
Marketing Consultant - The 4th Floor, LLC: 2003-2005
Full-service marketing agency specializing in custom marketing and
advertising campaigns.
. Managed segmented telemarketing, electronic mail and direct mail
campaigns for clients in the financial services and health care
industries; streamlined the printing, production, and distribution
process with a 30% reduction in completion time
. Directed and produced digital media materials which were used by
clients for new client acquisition and in customer retention marketing
. Co-designed and implemented strategic marketing campaigns and client
product positioning through detailed market research and consumer
analysis, direct marketing campaigns, advertising, sales presentations
and preparation of RFPs
Northern California Associate Marketing Manager - Smart & Final: 1999-2002
Over 280 stores in the Western United States and Northern Mexico selling
food and foodservice products through warehouse stores, wholesale stores
and broad line foodservice distributors; with annual sales over $2.9
billion.
. Built the field marketing program for the Northern California region
(which included over 40 retail stores) which increased regional sales
by creating, implementing, and managing all marketing programs,
advertising, POS materials and promotional events; supported four
District Managers and trained store managers on all marketing programs
. Managed new market integration, direct marketing campaign, and grand
opening festivities for seven new Northern California stores, with one
store achieving over 120% comp sales
. Secured company sponsorship titles to AAA baseball league and NASCAR,
which generated sponsor dollars for a summer promotion at 10 Central
Valley stores
. Coordinated media and advertising between corporate and Northern
California stores which included print, radio, newspaper inserts, and
radio remotes
. Managed all of the planning and logistics for company participation in
over 40 regional trade shows
Assistant Account Executive -Mosaic Sales Solutions Corp.: 1998-1999
North America's largest outsourced marketing and sales services company
that develops and implements marketing solutions that drive transactions
for global brands.
. Developed and managed national sales/marketing program for client
Levi's Dockers, resulted in 195% goal attainment
. Directed national retail-level marketing and merchandising account for
Levi's Slates brand; through success of the program, secured client
account for second year
. Developed and implemented Access database system to automate
communication between account management team, client, and field
representatives which increased efficiency by 30%
. Managed daily field marketing schedules and compensation for over 50
national merchandising field representatives and regional supervisors
News Reporter/Assignment Editor - KCOY Television: 1996-1997
Local CBS News Affiliate with largest market share in the California
Central Coast.
. Developed daily story leads and assigned stories to reporters after
being promoted from college internship position to Nighttime
Assignment Editor
. Wrote and produced successful news pieces through collaboration with
reporters and production crew, with stories running on upwards of six
broadcasts weekly
Computer Skills: Word, Excel, PowerPoint, Visio, Microsoft Project, Access,
PageMaker, PhotoShop, Acrobat, Publisher, Lotus Notes, Outlook, Oracle,
GIS, SPSS, Argus
Organizations: American Marketing Association, Elks Club, Cal Poly Alumni
Association, UC Irvine GSM Alumni Association, U.S. Golf Association
Education: MBA, University of California, Irvine - Graduate School of
Management
Emphasis in Marketing and Accounting
BS, Broadcast Journalism, California Polytechnic State
University, San Luis Obispo
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