Sales Marketing
Resume:
PAUL R. MILLER
***-** **** ****, ****** Hills, NY 11375
***********@*****.***
www.linkedin.com/in/paulrmiller
PROFILE
Senior Product, Marketing and Strategy Executive
Market Winning, Profitable Results. Driven By Customer Behavior, Metrics-
Based Decisions, Innovation And Organizational Experience.
. Deliver Complex Initiatives, Concept To Launch, Fast Growth To
Turnaround. Won 2 Chairman's Awards-Fast Global Service Launch And New
Profitable Marketing Tool.
. Offer Both Thought Leadership And Hands-On Tactical Skill. Fortune
Magazine Profiled Key Win.
. Foster Cross-Function Teams. Unique Marketer Has Run Ops, Internet,
Analytic And Finance Areas.
. Flexibility To Define And Execute Strategy In Environments From Fortune
100 To Small Firms, Startups And Turnarounds Overcome Ambiguity. Have
Led Large To Small Budgets And Staff.
P&L $68M, Sales $800+M, COGs $55M, Staff 35+.
CORE COMPETENCIES
Product: Management, New Product Development, Strategic Partner Management
and Negotiation
Marketing: Multi-Channel, Service, Direct and Web, Customer Acquisition,
Retention, Loyalty,
Branding, Communications, Customer Care, Alliances, PR, Advertising,
Research
Account and Sales: Account Management, Business Development, Sales Support
Data and Analysis: Customer Relationship Management (CRM), Business
Intelligence, Program Metrics
Technology: Requirements, Product Upgrade, Tech-Based Businesses, Internet,
e-commerce
CAREER HIGHLIGHTS
Greenway Marketing, Principal
(2007-present) New York, NY and San Francisco, CA
Implement "big firm" skills at smaller firms. Grow lifetime value. Use
practical, high return tactics. Project management if desired. Build
infrastructure for ongoing success. Clients include:
. Ad Words, PPC, Email, Affiliate Campaigns - For membership group
(association).
. Directed marketing for startup using social media, e-mail, SEO -
MyWorkEdited - an online editing service.
. Contract account executive for AT&T, Abbott Labs and Prepaid Gift Card
project - King&Cabouli (advertising).
. Improved acquisition 26% by analytics and new advertising -
Transportation Logistics Firm.
. Led messaging and video for sales of new SAAS software for car dealers.
- DealerTrack (SAAS software).
. Built business to sell merchandise to office cube occupants. Cubicle
Comfort (ecommerce).
JPMorgan Chase, VP of Marketing and Product Development
(2001-2007) New York, NY
Led unit to grow profit of $60B balance/25M credit cards via compelling
uses. Prioritized high ROI concepts with qualitative/quantitative research,
competitive analysis and costs. Led internal acquisition. Sponsored 6-Sigma-
acquisition, activation, value capture. P&L: $68+M net.
. Results of profit growth effort include credit line use up 5%, fee-
based Web payment revenue up 33%, better high value card retention (70%
of net). Initiated installment payment product. Tested rates and
promotions.
. Initiated bank-wide cross-sell starting from no capability. Pierced
firm silos to partner with mortgage, consumer banking, wealth
management. 1st year results-$100M new balances, 40% of direct car
loans.
. Led marketing of prepaid cards for clients lacking credit, gifts, bill
pay, sub for credit card, ease of use.
ShareMax.com, VP of Marketing and Development
(2000-2001) Parsippany, NJ
Led and mentored 27 staff at supply chain and logistics startup. Booz-Allen
- business partner. Initiated global sourcing database and business
development. Funds cut at 4 months.
PAUL R. MILLER page 2 718-***-****
***********@*****.***
New York Life, Corporate VP of Strategic Marketing
(1999-2000) New York, NY
Recruited to build and lead department preparing for demutualization and
stock issue. Goal: raise image with new products/businesses: e-bank,
Intranet sales, strategic partnerships.
. Led Internet unit. Built new site to service and acquire clients. Drove
customers to Web for efficient servicing.
. Tasked by Chair: provide leadership to grow innovation. With
HR/training, built HP/Disney VC model.
Paul R. Miller and Associates, Principal
(1996-1999) New York, NY
Authored marketing strategy for pioneering broadband venture. Built new
profit sources. Often requested speaker: segmentation, retention, profit
optimization. Clients included:
. Authored marketing plan for broadband Internet portal joint venture -
Pacific Bell/LA Times (ecommerce).
. Grew automotive repair tool sales by CRM - AutobodyToolmart.com
(catalog, e-commerce, metalworking).
. Built strategy for multi-division firm's cross-sell initiative -
Naviant Technologies (CRM software).
. Launched loyalty program, Web site, negotiated card rate, grew same
store revenue - Ark (restaurant chain).
. Presented and initiated plan to monetize program library via
catalog/Internet - The History Channel (cable net).
Southern NE Telco (AT&T), Director-Consumer/Smaller Business Marketing
(1995-1996) New Haven, CT Staffed/trained team to win at 1st deregulated
telco. Fortune: "First Blood in Telco War". Led all marketing: $800M sales,
1.4M cons./ bus. lines, mobile, retail. Staff 35, $24M budget.
. Grew long distance 37 share points in direct competition with AT&T and
MCI. Sales up $75M+.
. Levered brand, ads, pricing and up-sell. Advertised us as "local hero".
Met goal of attracting SNET acquirer.
VISA International, Director of Product Development
(1992-1994) San Francisco, CA
Created strategy/test market for $500B+ government payments-food stamps,
etc. Authored smart card strategy for VISA President. Consulted VISA
members on marketing/IT.
. Improved card acceptance and charges at supermarkets with in-store ads
and VISA-wide IT upgrade.
. Represented VISA to government. Senator Glenn's committee on payments
tech requested expertise for bill.
American Express, Director of Cardmember Services (marketing/product mgt.)
(1987-1992) New York, NY
Led game-changing strategy, via travel, emergency other P&L services. Locus
of VISA/MC competition. $32MM revenue, $55MM budget, 3 operating units 250
FTE, 6 directs. Promoted.
. Redefined competitive services battlefield giving real value to
Cardmembers. Negotiated vendor agreements.
. Won 2 Chair awards, 1 for fast global product launch, 1 for behavior-
based targeted statement promotions.
. Fixed tough global customer service issue with car rental CMOs. Cut
costs $4M. Lauded in industry trades.
. Repositioned ATMs to profit. Grew base 18% to 5M, use up 35%. Won Addy-
traffic building direct mail.
CBS Television Network, Associate Director of Planning
(1985-1986) New York, NY
Modeled NFL deal options. Optimized media plans. On producing team.
Promoted twice.
S&P/DRI (Now Global Insight), Senior Consultant
(1982-1984) Chicago, IL
Led business trend advisors team. Grew fees 10% in recession. Sold study to
Santa Fe Chair.
PROFESSIONAL DEVELOPMENT
Net/Tech: SEO/SEM, Social Media Certifications, Building Net Businesses,
Site Building, Cable/Telco Tech
Marketing and Sales: Many General and Direct Courses, Account Management,
Sales Strategies Effectiveness:
Effective Staff Supervision, Speaking and Presentation, Leadership, Project
Management
EDUCATION
MBA, Marketing and Finance, 1982 The University of Chicago, Booth School of
Business, Chicago, IL
MA, Economics, 1980 Northwestern University, Evanston, IL
BA, Economics, 1979 Queens College, New York, NY
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