Sales Manager

Location:

San Tan Valley, AZ, 85140

Posted:

August 16, 2010

Contact this candidate

Resume:

Phone 480-***-**** . E-mail ************@*****.***

AARON LAVIN

*** *. ********* *** *** TAN VALLEY, AZ 85140

SALES/MARKETING/CATEGORY MANAGEMENT/ANALYSIS

PROFESSIONAL PROFILE

GROCERY INDUSTRY PROFESSIONAL WITH EXPERIENCE IN SALES, MARKETING, CATEGORY

MANAGEMENT AND DEVELOPMENT OF STORE BRANDS. EXPERIENCED IN USING DATA AND INSIGHTS

TO PROVIDE WINNING SOLUTIONS THAT BENEFIT THE SUPPLIER AND RETAILER. MAJOR

STRENGTHS IN DIRECT SALES, ITEM RATIONALIZATION, INCREASING BRAND PENETRATION AND

CREATING EFFECTIVE CATEGORY REVIEWS. ADDITIONAL SKILLS INCLUDE STRONG MS OFFICE

PROFICIENCIES, INDUSTRY KNOWLEDGE AND PROVIDING LOGISTICAL SOLUTIONS. RECOGNIZED BY

RETAILERS, COLLEAGUES AND SOLUTIONS AS PROVIDING TIMELY, SOUND AND PRACTICAL

SOLUTIONS IN FAST-PACED, CHALLENGING ENVIRONMENTS.

WORK EXPERIENCE

Daymon Worldwide Inc. - Chandler, AZ and Various locations

Business Manager

2004 - Present

Effectively managed $40 million of sales in Private Label products in over forty

categories, for the largest private label sales and marketing organization in the

world. Developed strategic relationships with the Bashas' Family of Stores, over

120 suppliers and Topco Associates, LLC.

Exceeded sales and profit budgets by 8% in the first five years in a challenging

environment.

Conducted weekly sales calls with category managers to discuss opportunities,

issues and business threats.

Established a comprehensive marketing plan for private brands that grew private

label market share by 4.5 share points in six years.

Created merchandising guidelines for private label in regards to plan-o-gram

position.

Successfully implemented promotional planning and marketing strategy for two

different retail divisions.

Accomplished post-promotion analysis to examine the impact of the promotions at the

retail level.

Used category insights, consumer demographic data, and seasonality to maximize

promotional effectiveness for a traditional format and a Hispanic format.

Launched over 150 successful new private label items in grocery, grocery non-food,

health and beauty care and general merchandise.

Conducted category reviews that focused on the benchmarking retailer against the

market (local and national), consumer trends, and best in class strategies.

Utilized internal, Nielsen scan data, consumer panel data and Spectra.

Outlined tactical recommendations that used best in class marketing plans to

increase buyer conversion using product demonstrations and Catalina Marketing.

Delivered pricing studies and retail audits and presented findings to senior

management.

Associate Business Manager/Business Analyst

2002 -2004

Managed $15 million in private label sales in grocery non-food, general merchandise

and health and beauty care for Marsh Supermarkets. Lead the team's analytical

function that created fact based presentations for center store and perishables.

Demonstrated a sales growth of 12% over a 52 week period.

Developed over 50 new private label items that added over $5 million in sales.

Assisted in developing a strategy of the position of the Marsh brand that included

a redesign.

Identified and implemented a key category strategy that focused on twenty areas

that grew retails sales an additional $40 million annually.

Utilized Microstrategy internal numbers to create reports that measured sales at

the corporate and store level.

Responsible for schematics in over four categories. Created plan-o-grams to ensure

category objectives are met.

Created a custom Access Database to track new projects and promotions for the key