DENNIS ROTIM
**** **** ******, ******** ******, CA 92708 ?
661-***-**** ? ******@*****.***
PROFESSIONAL EXPERIENCE
Blitzkrieg Motorsports, Anaheim, CA ? 1/5/2009-Present
Marketing Director
. Spearheaded the development and implementation of a detailed pre-race
event program. This program has enhanced event marketing presence
resulting in higher product and race chassis sales.
. Responsible for creating copy, concepts and creative direction for
brochures, product sheets, web site, press releases, print ads, web
ads, and trade shows.
. Managed and conducted all in-house photography and video projects
along with all editing and distribution.
. Established, cultivated and maintained channel alliances with dealers
to increase sales through new product introduction, sales education
and brand awareness.
. Conceptualized, designed and executed the development of a new
website. All of which lead to increased traffic, richer and more
complete content.
. Responsible for creating and submitting all press release copy and
acted as the company representative/expert for editorial submissions
and participation.
. Cultivated relationships among industry media outlets which increased
brand and product exposure, event presence, race event results, and
new products.
. Created and implemented a marketing and business scope for the
introduction of BMS Off Road Products. Additionally responsible for
conceptualizing logo's, marketing material, and brand identity. Made
significant contributions for the layout and creation of an E-commerce
site.
. Collaborated with the following organizations; Dirt Sports,
Offroad.com, Off-Road Magazine, Offroadweb.com, Dezert Rangers, Race
Dezert, Dirt Newz, GM Fullsize, PRI, SEMA, BITD, and SNORE as part of
a program to expand upon event participation efforts and increase
media exposure.
King Shock Technology, Garden Grove, CA ? 7/11/2006-12/24/2008
Marketing Assistant
. Created concepts, copy, and final artwork for print media
advertisements that lead to increased exposure for new products and
sponsored racers.
. Responsible for creating copy and submitting new product press
releases to critical media outlet contacts. This coincided with an
increased effort in product development and racer involvement.
. Designed logo concepts to test the supposition of a new logo
implementation. Additionally responsible for assisting in the layout
and design of trade show collateral and booth layout.
. Directly responsible for writing technical guidelines to act as a
sales aid, and to ensure the proper use of products and reinforcement
of consumer knowledge.
. Fostered the concept of maintaining consumer relationships through the
utilization of social networks and message boards.
. Collaborated with the following organizations; Dirt Sports, ATV Rider,
Dusty Times, Off-Road Magazine, and Crawl Magazine in an effort to
help move forward existing marketing and advertising effort.
Sales Associate
. Attended races and trade show events to maintain current customer
relationships and develop new B2B and B2C relationships.
. Directly responsible for managing the highest yielding account in 2007
and 2008 ($460,000+).
. Provided technical support & solutions for clients in person and via
email and telephone.
. Successfully collaborated with multiple departments to develop new
products, product features, and specifications to act as sales aids.
Commercial Controls, Valencia, CA ? 10/2005-3/2006
Systems Specialist
. Responsible for the copy, design, and distribution of bid list
packages. This aided the organization in networking with clients and
establish new accounts with electrical and general contractors.
. Consulted with clients to advise and establish system designs to
adhere to specifications and renovate existing system designs.
. Provided technical support to assist clients with software/hardware
issues.
. Attended multiple training seminars to become certified as an expert
in a variety of security hardware/software platforms.
. Assisted with several install and repair tasks to become familiar with
the product and the installation and maintenance of onsite security
systems.
EDUCATION
CALIFORNIA STATE UNIVERSITY LONG BEACH, Long Beach, CA
8/2002-6/2005
Bachelor of Science, Business Administration with Marketing emphasis
AMERICAN DYNAMICS, San Diego, CA
12/2005
C-CURE 9000 Advanced Integrator - AC9005, Level 3 Advanced Integrator
Certification
SPECIAL SKILLS AND ATTRIBUTES
B2B/B2C Account Graphic design Photography
Management
Film Photo/Video Editing Sales
Website Development and HTML Brand Marketing
Maintenance
Social Marketing Social Networking Advertising/Promotions
Lead Generation Organizational Skills Deadline/Time Management
Professional Work Ethics SWOT Market/Product Research
ADVANCED TECHNICAL SKILLS
Computer: PC (VISTA) and MAC (OSX), Microsoft Office 2007, Sage Business
Works, QuickBooks 2010, Final Cut Studio, Adobe Creative Suite CS5,
Wordpress, Magento
Photography: Canon 40D
Video: Panasonic HMC150